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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Look Back and Learnings from the 2021 Cattle Market
Starting in March 2020, disarray set in motion a chain of events leading to the fed cattle backlog from plant closures slowing the supply chain throughout 2021. While the market likes to avoid the unkown, the last two years put the beef business in uncharted territory.
Nominations for CAB Rancher Awards Close Jan 17
It takes passion, drive and ability to build a top-quality beef program based on economics, ethics and sustainability. A legacy like that merits recognition from peers and those they affect throughout the supply chain all the way to consumers.
Meeting Demand with Better Beef in 2021
More than forty years after selling the first pound of branded beef on October 18, 1978, Certified Angus Beef continues to deliver for consumers and producers. The brand closed fiscal year 2021 with a few new records and another billion on the books.
How to Face Evolving Demands
In the rapid changing space of sustainability, finding clarity on what to do is challenging. At the 2021 Feeding Quality Forum, Dr. Kim Stackhouse-Lawson offered insights on what can be expected of producers moving forward.
Focus Under the Hide
From the bulls they buy, the cows they cull and the grass their cattle graze, each decision is evaluated based on how it affects the ranch’s economics, the land and family. This management style earned the Niznik family the Certified Angus Beef 2021 Canadian Commitment to Excellence award.
Certified Angus Beef Offers Summer Internships
CAB is accepting applications for three communications internship positions for Summer 2022. Effective communication is the foundation for success in any career, and CAB interns get real-world experiences with audiences across the beef supply chain.
CAB Insider
CAB Brand Sales Second Largest on Record
The brand recorded the second largest ever sales volume in fiscal 2022 with total sales culminating in 1.234 billion pounds, a 1.6% increase on the prior year. The sum was narrowly below the brand’s 2019 record 1.25 billion pounds sold.
Texas Grade Tumbles
Following beef quality grade trends may not be as exciting as college football, but for beef marketers quality grade is the game. This season is nothing short of dynamic, as we’ve been waiting on improvement in what has been a subpar carcass marbling achievement across the northern tier of cattle feeding country most of this year.
Success Stories
Better beef on the horizon
The sun was just peeking over the hills surrounding Hardyville, Ky., when I drove right past Jay McCoy’s ranch. My GPS told me I had arrived, but I knew there was no way his was the place surrounded by Holstein cattle.
Ovine to bovine
I met Fred Roberts this summer outside a diner in western Wyoming. He ordered his coffee and I asked him questions about Angus cattle. Fred’s a sheep guy, too.
Answers out the window
I expected a typical interview. If I’m being honest, maybe even a rushed one. I’d called Jordan Willis on the fly just a week earlier, asked him if I could snag an early morning on his Wyoming ranch.
Consumer Connection
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