Respect is the foundation upon which Certified Angus Beef producers and consumers find common ground. Producers respect the consumer’s need for high-quality beef raised right. Consumers want to know that producers are invested in sustainability, safety, and the best care for animals. Both want the same thing – respect for the animal and for each other.
And both want to be heard. Beef Quality Assurance (BQA) certification gives Angus cattle producers and consumers a voice that brings everyone to the table. It builds a connection. It says, “This matters.” Because in this industry, respect isn’t just something – it’s everything.
We know Angus producers are committed to raising the best beef the right way. We also know that Certified Angus Beef partners and consumers want to know more about how cattle are cared for. Of the 51% of consumers who have concerns about beef production, their greatest concern is animal welfare, compared to concerns about environmental impacts, antibiotic use, or hormones.
For cattlemen and women who are raising beef to higher standards, becoming BQA certified is an easy, effective way to get credit for the care you’re already giving your livestock. BQA or equivalent programs verify your commitment to consumers. That’s why Certified Angus Beef is sharing your story to build stronger beef demand and increase consumer trust.
Footnote:  Consumer Beef Tracker, Jan-Dec 2021
We’re rethinking BQA training. By partnering with Sysco for our Raised with Respect™ campaign, we’re working with key states, cattlemen’s associations and educators, we to bring you BQA education like you’ve never seen before. You’re guaranteed to enjoy a Certified Angus Beef ® brand meal while you network with other producers and industry experts.
Join us at a BQA event near you:
Get BQA’d at the National Angus Convention
Join Us for the BQA Bash
Brought to you by Certified Angus Beef and Sysco, in collaboration with Florida Beef Council and the American Angus Association.
Raised with Respect™ is a campaign brought to you by Sysco and Certified Angus Beef to highlight the shared commitment to support farmers and ranchers and the entire beef community. By investing in BQA training, the partnership elevates the cattle industry’s work to address consumer concerns, reinforce trust, and ensure future demand for beef.