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Stories for Success

We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.

These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.

We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.

Big Thinkers

The market or the management

The market or the management

The crystal ball is nonexistent. There is no magic fortune teller. No matter how good the market forecast nobody is right 100% of the time.
That doesn’t mean cattlemen have to look at the future as nothing more than a blind guess.

Producing for the brand

Producing for the brand

“Do we just sign up? Or get special ear tags?”
Those are questions we hear quite often from producers who want to raise cattle for the Certified Angus Beef ® (CAB®) brand.

They run deep

They run deep

The pastures at Dalebanks Angus near Eureka, Kan., hide the plants’ challenge well. Native big and little bluestem adapted over the ages to thrive in the shallow soil, only a few inches deep in places, that blankets the underlying limestone. Shards of flint mingle with the roots.

Consumer Connection

CAB Connection: 2020 hindsight

CAB Connection: 2020 hindsight

The cattle business year in review is painted primarily with COVID-19 irregularities. A year ago few could have imagined the more widespread and lasting pandemic impacts that lay in wait.

Producing for the brand

Producing for the brand

“Do we just sign up? Or get special ear tags?”
Those are questions we hear quite often from producers who want to raise cattle for the Certified Angus Beef ® (CAB®) brand.

Driving Demand: International

Driving Demand: International

Selling U.S. beef to buyers in other countries means carefully maintained contacts and planning to avoid sea squalls. Adding COVID to that scene creates a perfect storm that can wreck the best plans. For those skilled in navigating the waters, however, it’s just another day on the boat.

Research Drivers

Throwing shade on your herd

Throwing shade on your herd

Throwing shade on your herd It pays to do something about heat stressby Morgan Boecker March 2021The last anyone knew, heat stress cost the U.S beef industry $369 million a year – but much has changed since the 2003 study. That’s why a Colorado State University (CSU)...

Avoiding the storm

Avoiding the storm

The health of an animal is important at every level of production. Researchers have found a way to select cattle for disease-resistant genetics and strong immune systems.