fbpx
cows walking

Stories for Success

We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.

These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.

We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.

Big Thinkers

Angus done different

Angus done different

A passion and an entrepreneurial spirit started CK Cattle in Alabama. The Madaris’s were chasing a fantasy but now support three households through their Angus seedstock business.

Of cattle care and human flourishing

Of cattle care and human flourishing

Dr. Bob Smith, or “Doc Bob,” is the kind of man that looks to others’ success before his own. One that endeavors to be a life-long learner and shares that knowledge with anyone it’ll help. He’s also our 2021 Industry Achievement Award recipient.

Where value comes from

Where value comes from

How cattle are fed matters, but much of their potential for grid success is already set before cattle even set hoof in the yard. Cow-calf producers are the designers of the raw material.

Consumer Connection

CAB Connection: 2020 hindsight

CAB Connection: 2020 hindsight

The cattle business year in review is painted primarily with COVID-19 irregularities. A year ago few could have imagined the more widespread and lasting pandemic impacts that lay in wait.

Producing for the brand

Producing for the brand

“Do we just sign up? Or get special ear tags?”
Those are questions we hear quite often from producers who want to raise cattle for the Certified Angus Beef ® (CAB®) brand.

Research Drivers

Throwing shade on your herd

Throwing shade on your herd

Throwing shade on your herd It pays to do something about heat stressby Morgan Boecker March 2021The last anyone knew, heat stress cost the U.S beef industry $369 million a year – but much has changed since the 2003 study. That’s why a Colorado State University (CSU)...

Avoiding the storm

Avoiding the storm

The health of an animal is important at every level of production. Researchers have found a way to select cattle for disease-resistant genetics and strong immune systems.