Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
Saskatchewan Angus Ranch Earns Certified Angus Beef Award
JPM Farms in Canada quietly gained recognition for its dedication to environmental sustainability and quality cattle. The Monvoisin family earned the 2023 CAB Canadian Commitment to Excellence award for their outstanding results and partnership with Duck Unlimited, showcasing their commitment to improving the land, cattle and family daily.
Everything They Have
Progress is a necessity on the Guide Rock, Nebraska, ranch where Troy Anderson manages a commercial Angus herd, small grower yard, his 10-year-old son, and a testing environment. Troy’s approach includes respect for his livestock, people and land. For that, Anderson Cattle was honored with the CAB 2023 Commercial Commitment to Excellence Award.
Showing Up, Every Day
Thirty-five thousand cattle may fill these pens, but it’s the Gabel family who set the tone for each day. Steve and Audrey persistently create a people-first culture, echoed by their son Case and daughter Christie, who work alongside them in the yard office. The Gabel’s drive to effectively hit the high-quality beef target earned Magnum Feedyard the CAB 2023 Feedyard Commitment to Excellence award.
Consumer Connection
More Than Steak and Potatoes
Yesterday’s steak and baked potato is today’s beef brisket from the restaurant downtown. The food scene is changing, driven by a new age of consumers who want more. They seek new flavors and attributes on the packaging, but still expect beef to taste great.
2022 Was as Predicted
If there was a lesson in 2022, it was that the beef market is very sensitive to declines in quality grade, as evidenced through price signals. It’s the first time in recent history where we’ve gone backwards — albeit ever so slightly — and customers are telling us they have unfulfilled demand. That’s reflected in the premiums paid, and that’s saying something after two years of extremely high premiums.
Growing Marketability
Advertised as the “Best Angus Beef” and “If it’s not Certified, it’s not the Best,” Certified Angus Beef’s reputation claims elite category status. To remain in that position, the brand must continue to deliver on that promise as customer expectations of quality evolve.
Research Drivers
The Resistance
Antibiotic resistance in cattle is a growing concern for producers and consumers. The goal for cattlemen and women is to implement strategies at the management level with good animal husbandry practices, routine health exams and vaccination.
Relationship between carcass merit and maternal traits in beef cattle
While the emphasis of this analysis is on maternal reproductive traits and their relationship to carcass merit, an additional unique dataset allowed us to evaluate direct marbling relationships with semen and scrotal traits in yearling bulls.