Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
From the Ground Up
Benoit Angus Ranch, a seedstock operation that markets more than 150 bulls annually, is a multi-generation family business with sons Doug and Chad now heavily involved. Focused on serving the commercial cattleman, the Benoits built a reputation for high-quality cattle that perform on the ranch, in the feedyard and on the rail. With always-improving cattle to support that renown, and the will to back it up, Benoit Angus Ranch earned the CAB 2023 Seedstock Commitment to Excellence Award.
Future Focused Business
Pilot partners in CAB’s Ranch to Table program, these North Dakota ranch families took some of the market volatility into their own hands in April 2022. Their leap of faith provides high-quality beef options for their communities and diversifies their income. Now they sell their finished cattle, as well as those of their customers, through Dakota Angus, a direct-to-consumer beef business.
Building Bonds
A dozen members of the Meijer communications team arrived to experience, first hand, how the beef they sell in their stores is raised. They touched and felt and tasted and smelled every aspect of the cattle business from the delicious flavor of Certified Angus Beef ® ribeyes to the slippery sensation of you-know-what on their shoes. Questions of every nature were asked and answered by true cattlemen and champions for CAB, Bruce, Scott and Andrew Foster.
Consumer Connection
Sustainability Cents
Sustainability is an all-encompassing term for social, environmental and economic business needs. The popular, updated term describes many of the same best practices cattlemen have put to work for generations.
Meeting Demand with Better Beef in 2021
More than forty years after selling the first pound of branded beef on October 18, 1978, Certified Angus Beef continues to deliver for consumers and producers. The brand closed fiscal year 2021 with a few new records and another billion on the books.
The cattle calling
Telling their story to the cattle curious was awkward at first for John and Gaye Pfeiffer. Their dedication to teaching and connecting with those further down the supply chain earned them the 2021 CAB Ambassador Award.
Research Drivers
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