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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

Putting Premiums in the Cattleman’s Pocket

While the competition is growing, the brand’s team of 150 diligently works to differentiate CAB from the rest of the pack. Consumers can feel confident purchasing the Certified Angus Beef ® brand, a high-quality product that is the result of Angus farmers’ and ranchers’ commitment to quality.

Taste Drives Demand and Profit

Quality starts long before feedyard rations reach the bunk, and it weighs heavily on the bottom line. Brian Bertelsen, vice president of field operations for U.S. Premium Beef, discussed marbling’s impact on grid marketing at CAB's annual Feeding Quality Forum.

Certified Angus Beef Awards $70,000 in Colvin Scholarship Funds

Over the last 22 years, Certified Angus Beef has awarded $418,500 in scholarships through the Colvin Scholarship Fund. While that number has had a positive influence on many students, this year held a few extra special moments for the fund: the addition of a third category to support more education paths; a record-breaking dollar amount awarded; and the highest donation support ever from partners at the 2022 Annual Conference.

Certified Angus Beef Welcomes New Director of Producer Communications

Genetics and management are at the forefront of targeting the Certified Angus Beef ® brand but communicating beef value propositions to cattlemen guides informed business decisions. To bring the most relevant production and economic information to cattlemen, CAB hired fifth-generation rancher Lindsay Graber Runft as director of producer communications.

Cattlemen Remain Committed to Quality

With ranchers continuing to produce high-quality beef at notable marks and consumer demand staying strong, Certified Angus Beef closed its books on the second-highest sales year of record. The brand’s success is a reflection of an entire community pointed toward providing premium beef, starting with steady supply.

Jumping In

In a fast paced and dynamic communications space, Certified Angus Beef seeks three students aspiring for opportunities beyond the classroom and through the beef supply chain. Three internship positions are available for college students majoring in agricultural communications, public relations, journalism, marketing or related areas.

Latest Headlines

Putting Premiums in the Cattleman’s Pocket

While the competition is growing, the brand’s team of 150 diligently works to differentiate CAB from the rest of the pack. Consumers can feel confident purchasing the Certified Angus Beef ® brand, a high-quality product that is the result of Angus farmers’ and ranchers’ commitment to quality.

Taste Drives Demand and Profit

Quality starts long before feedyard rations reach the bunk, and it weighs heavily on the bottom line. Brian Bertelsen, vice president of field operations for U.S. Premium Beef, discussed marbling’s impact on grid marketing at CAB’s annual Feeding Quality Forum.

Certified Angus Beef Awards $70,000 in Colvin Scholarship Funds

Over the last 22 years, Certified Angus Beef has awarded $418,500 in scholarships through the Colvin Scholarship Fund. While that number has had a positive influence on many students, this year held a few extra special moments for the fund: the addition of a third category to support more education paths; a record-breaking dollar amount awarded; and the highest donation support ever from partners at the 2022 Annual Conference.

Certified Angus Beef Welcomes New Director of Producer Communications

Genetics and management are at the forefront of targeting the Certified Angus Beef ® brand but communicating beef value propositions to cattlemen guides informed business decisions. To bring the most relevant production and economic information to cattlemen, CAB hired fifth-generation rancher Lindsay Graber Runft as director of producer communications.

Cattlemen Remain Committed to Quality

With ranchers continuing to produce high-quality beef at notable marks and consumer demand staying strong, Certified Angus Beef closed its books on the second-highest sales year of record. The brand’s success is a reflection of an entire community pointed toward providing premium beef, starting with steady supply.

Jumping In

In a fast paced and dynamic communications space, Certified Angus Beef seeks three students aspiring for opportunities beyond the classroom and through the beef supply chain. Three internship positions are available for college students majoring in agricultural communications, public relations, journalism, marketing or related areas.

CAB Insider

Fed Cattle Projections Factor in Carcass Value

Among cattlemen who understand the math to determine the price for a set of feeder cattle, the question becomes: "How are these feeder cattle bringing so much money?" Mind you, it depends a lot on one’s perspective and sector as to whether or not this conversation comes up. After all, prices are highly variable, as are cattle and regional supply/demand dynamics.

Cattlemen Will Continue to Reap Quality Rewards in 2023

Diving into 2023, the much-discussed beef cow herd culling comes home to roost, bringing on a supply challenge for the beef industry. Everyone downstream from the packer needs to be prepared to see more frequent, potentially wider price spreads for quality within the shrinking supply setting.

Rib and Tenderloin Defy Gravity

Fed cattle prices found a stable range in the past three weeks after making the $3/cwt. upward leap the week of Thanksgiving. Last week’s negotiated cash trade was on a smaller weekly head count and packers kept a lid on the upward price momentum.

Success Stories

When ‘Someday’ Becomes Today

When ‘Someday’ Becomes Today

Just a few years ago, Ranch Covey Hill showed no signs of an Angus destiny. It was a country estate in disrepair as owners stopped coming out from Montreal in the summers. The Chenails had been looking for land, a place where they could build a herd. They saw potential. That continual pursuit of the best and finding the right people to help caught the attention of the world’s premium beef brand.

A Drop of Hope, A Heap of Hard Work

A Drop of Hope, A Heap of Hard Work

For Manny and Corina Encinias’ family of nine, sustainability runs deep. They are stewards of a legacy, working the land dating back to 1777, when the first generation began herding sheep in the nearby Moriarty community. Today they focus on cows well suited to the harsh New Mexico desert, fostering community strength and creating opportunities for others to follow in their footsteps.

Going Above and Beyond

Going Above and Beyond

It’s a normal day near Hudson, Colorado for the Walter family, yet the view is uniquely awe-inspiring for visitors who have never stepped foot on a ranch. As cows come in closer visitors take in the far-reaching pastures and breath-taking mountain views. For the Walter Family, there’s no better backdrop to introduce people to the place where beef begins.

Consumer Connection

Sustainability Cents

Sustainability Cents

Sustainability is an all-encompassing term for social, environmental and economic business needs. The popular, updated term describes many of the same best practices cattlemen have put to work for generations.

Driving Demand: International

Driving Demand: International

Selling U.S. beef to buyers in other countries means carefully maintained contacts and planning to avoid sea squalls. Adding COVID to that scene creates a perfect storm that can wreck the best plans. For those skilled in navigating the waters, however, it’s just another day on the boat.

Driving Demand: Foodservice

Driving Demand: Foodservice

“What costs most for a restaurant isn’t the meat, but an empty seat.” That statement resonates even more after rounding a year of a pandemic. But before COVID-19 shutdowns and meat shortages, serving CAB was about competitive advantages and so much more. Loyalty breeds loyalty, creating a demand not only for the product, but the company.