Posts by Nicole Erceg :

Countryside time capsules

Date: Feb 02 2021

| About the brand & Consumer Connection

Generations come and go, but across the country farms and ranches, lone oak trees, sturdy stone fences and century-old barns—they’ve seen it all. The following two stories are excerpts from the book, “Sheltering Generations: The American Barn,” published last year. They’re the tales of two families who bought a piece of the past and made it their own.

Beyond a buzzword

Date: Oct 15 2020

| Big Thinkers & Cattle Feeding & Post Weaning

It’s not the work of fancy technology, though spreadsheets of data and consultants lend their hand. It’s six generations of meticulous puzzle masters who focused on making better each piece of the bigger picture.

From barn painting to Rural Relief

Date: Jul 06 2020

| About the brand & Consumer Feature

The barn painting initiative started as a public relations project, but it quickly turned into more than brand logos scattered throughout the country. Sheltering Generations – The American Barn features 40 dedicated Angus producers, and all proceeds from book sales go toward the CAB Rural Relief Fund, aiding ranch families during natural disasters.