Date: Mar 02 2022Consumer Connection & Consumer Feature & Sustainability
Sustainability is an all-encompassing term for social, environmental and economic business needs. The popular, updated term describes many of the same best practices cattlemen have put to work for generations.
Date: Apr 01 2021About the brand & Consumer Connection & Consumer Feature
Selling U.S. beef to buyers in other countries means carefully maintained contacts and planning to avoid sea squalls. Adding COVID to that scene creates a perfect storm that can wreck the best plans. For those skilled in navigating the waters, however, it’s just another day on the boat.
Date: Mar 04 2021About the brand & Consumer Connection & Consumer Feature
“What costs most for a restaurant isn’t the meat, but an empty seat.” That statement resonates even more after rounding a year of a pandemic. But before COVID-19 shutdowns and meat shortages, serving CAB was about competitive advantages and so much more. Loyalty breeds loyalty, creating a demand not only for the product, but the company.
Date: Feb 03 2021About the brand & Consumer Connection & Consumer Feature & Premium Potential
As the heavyweight champ in brand volume, retail accounts for 55% of total pounds sold, especially in fiscal 2020. But how is it done and how does it create more demand? CAB Director of Retail answers these questions and more.
Date: Aug 12 2020About the brand & Consumer Connection & Consumer Feature
The pandemic has put the foodservice industry in a tough spot, but their grit and generosity overshadow hard times. Foodservice companies across the country are giving back by serving Certified Angus Beef® to their communities.
Date: Jul 09 2020About the brand & Consumer Connection & Consumer Feature
Ana Luisa Verba is looking to drive demand for quality beef as the assistant director of marketing for Latin markets. By drawing on her own heritage, she is able to personally relate to the Latino community and create marketing materials that resonate to this group.
Date: Jul 06 2020About the brand & Consumer Feature
The barn painting initiative started as a public relations project, but it quickly turned into more than brand logos scattered throughout the country. Sheltering Generations – The American Barn features 40 dedicated Angus producers, and all proceeds from book sales go toward the CAB Rural Relief Fund, aiding ranch families during natural disasters.
Date: Jun 30 2020About the brand & Consumer Feature
The CAB brand has launched the Steakholder Rewards™, a consumer loyalty program where members earn points for their involvement with CAB. Research shows loyalty programs drive demand for the brand’s beef.
Date: Jun 24 2020About the brand & Consumer Connection & Consumer Feature
Long time CAB licensed packer Bob Boliantz is continuing the trade that has been passed down for generations. Looking for premium carcass quality, Boliantz connects with local producers to educate on management practices to increase marbling.
Date: Jun 24 2020About the brand & Breeding & Cattle Markets & Consumer Feature
The CAB brand is looking to reach 2 billion pounds of certified product. In order for this to happen, supply must increase. The brand is looking to producers to help grow supply with more Angus-influenced genetics, increasing CAB acceptance rates.