“So, if we make sure the humans can be prosperous and survive, that’s what sustainability is,” Mark Gardiner says. “That is the opportunity that USPB gave our family and thousands more all across the United States.” It’s why USPB earned the 2021 CAB Progressive Partner award.
To tell the U.S. Premium Beef story today, is to tell one that changed the beef industry for the better. The USPB mission includes increasing both the quality of beef and long-term profitability for cattle producers, and ranchers are as focused on that as ever.
After the last 18 months, what we would pay for a crystal ball that could help us predict the future! They don’t have any magic prediction powers, but leading minds shared their outlook on key beef production areas at this year’s Feeding Quality Forum.
The cattle business year in review is painted primarily with COVID-19 irregularities. A year ago few could have imagined the more widespread and lasting pandemic impacts that lay in wait.
The crystal ball is nonexistent. There is no magic fortune teller. No matter how good the market forecast nobody is right 100% of the time. That doesn’t mean cattlemen have to look at the future as nothing more than a blind guess.
As quality continues to trend up and more cattle qualify for the brand, the CAB/Choice spread may gain ground on the old Choice/Select metric as an industry standard. Along the way, the brand will keep working with all partners from pasture to plate, adding value to every cut and premiums for Angus cattlemen.
So far in 2021, Choice carcasses are at a higher premium to Select than in any of the previous five years. This is important, not because Choice carcasses are the production target, but because the producer’s share of the Choice premium is the foundation on which CAB and Prime premiums are added.
You get paid by the pound for your cattle, but the total figures in much more than weight. Join the Certified Angus Beef ® (CAB®) brand on March 11 to find out why a premium carcass is worth more, and how those signals get back to you.
Producers can target cow herd genetics toward the factors driving value in the supply chain. Backfat and marbling have differing value implications at the packing plant and can be selected in different directions in the herd. Understanding grid marketing opens more opportunity for big wins.