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Focus Under the Hide

Date: Oct 28 2021

Big Thinkers & Canada & Cow Herd & Forage Management & News Release

From the bulls they buy, the cows they cull and the grass their cattle graze, each decision is evaluated based on how it affects the ranch’s economics, the land and family. This management style earned the Niznik family the Certified Angus Beef 2021 Canadian Commitment to Excellence award.

Following the numbers

Date: Oct 07 2021

Big Thinkers & Breeding

Diversification proved to be key in evolving the ranch. What began as an Angus-based commercial herd, the trio took signals from the data and sought new avenues for revenue. The Woolfolk men have a target: creating more high-quality, profitable cattle. As for how to get there? They’ll continue to follow the numbers.

More with less

Date: Oct 05 2021

Big Thinkers & Forage Management & Nutrition & Sustainability

Sustainability is a hot topic of conversation, but the folks at Bradley 3 Ranch make it tangible with 60+ years of continual progress. Their work in developing the land, cattle and water have turned what was once called a ‘wasteland’ into a ranching outfit worthy of recognition. B3R is our 2021 Sustainability Award winner.

The idea that worked

Date: Oct 04 2021

Big Thinkers & Cattle Markets & Premium Potential

“So, if we make sure the humans can be prosperous and survive, that’s what sustainability is,” Mark Gardiner says. “That is the opportunity that USPB gave our family and thousands more all across the United States.” It’s why USPB earned the 2021 CAB Progressive Partner award.

The cattle calling

Date: Oct 04 2021

Big Thinkers & CAB Connection

Telling their story to the cattle curious was awkward at first for John and Gaye Pfeiffer. Their dedication to teaching and connecting with those further down the supply chain earned them the 2021 CAB Ambassador Award.

Committed to consistency

Date: Oct 01 2021

Big Thinkers & Cattle Feeding & Post Weaning & Premium Potential

Much of the cattle feeding business is outside a manager’s control. But quality cattle caretaking, that Kendall Hopp can guarantee. He plans for the volatile, hopes for the best, and deals with the rest as it comes. The first thing on his list begins with treating people right because Hopp knows happy folks manage cattle more consistently, leading to healthy cattle that perform.

Prime of his life

Date: Oct 01 2021

Big Thinkers & Breeding & Cow Herd & Post Weaning & Retained Ownership & Sustainability

Ross Humphreys’ adept gait tells of many days in and out of the saddle checking his herd, fence lines, water tanks, and grass availability. Yet at 72, he can still drop down and roll under the barbed wire fence quicker than most men half his age. But Humphreys is not your typical cowboy. He’s a chemist, book publisher, family guy, conservationist, and rancher.

Angus done different

Date: Sep 15 2021

Big Thinkers & EPDs

A passion and an entrepreneurial spirit started CK Cattle in Alabama. The Madaris’s were chasing a fantasy but now support three households through their Angus seedstock business.