Date: Jan 27 2026
Breeding & EPDs & News Release & Sire Selection & Targeting the BrandCattlemen have a responsibility to look critically at their own herd, determine the areas that warrant improvement, and select animals accordingly. Stockmen bring immense value by objectively evaluating phenotypes, regardless of what the numbers say, and setting individual breeding objectives.
Date: Sep 26 2025
Big Thinkers & Breeding & Cow Herd & Maternal Function & Targeting the BrandOn a quiet stretch of Northern California rangeland, a different story unfolds. The Borror family’s legacy modestly speaks through the cattle they raise, the ground they steward. The generations who’ve made a life here demonstrate commitment to doing things right, even when no one is watching.
Date: Nov 21 2024
Breeding & Cow Herd & EPDs & Following the Calves & Maternal Function & News Release & Premium PotentialThe Angus breed has enough genetic diversity to allow breeders, and their commercial bull customers, to make progress across multiple traits simultaneously. One bloodline may be high in marbling but does not check the boxes you need for other traits. That does not mean marbling is the cause—it simply means your search for the ideal genetic pairing is not done.
Date: Sep 19 2024
Big Thinkers & Breeding & Grid Marketing & News Release & Premium PotentialThe commercial Angus rancher from Collyer, Kansas, came back for daily homework in 1999 after a year at college. For 25 years now, he’s studied all the ways to grow his family’s W6 Cattle cow-calf herd with Angus at the base. Guided by data, Walt worked to improve the herd from zero Primes to averaging 60 percent. Learning what drives premiums prompted improvement.
Date: Sep 25 2023
Breeding & Cow Herd & Grid Marketing & News Release & Post Weaning & Premium Potential & Retained OwnershipTroy Anderson, managing a Nebraska ranch, focuses on breeding thriving maternal cows that will grade premium Choice and Prime, while respecting livestock, people and land. Anderson Cattle receives the 2023 CAB Commitment to Excellence Award. Their journey includes improving genetics, feeding home-raised and purchased calves and using data for better breeding decisions, all with a bottom-line approach.
Date: Sep 18 2023
Big Thinkers & Breeding & Cow Herd & Forage Management & Maternal Function & Post Weaning & Premium Potential & Sire Selection & StockmanshipProgress is a necessity on the Guide Rock, Nebraska, ranch where Troy Anderson manages a commercial Angus herd, small grower yard, his 10-year-old son, and a testing environment. Troy’s approach includes respect for his livestock, people and land. For that, Anderson Cattle was honored with the CAB 2023 Commercial Commitment to Excellence Award.
Date: Oct 07 2022
Big Thinkers & Breeding & Consumer Connection & Heifer Development & Stockmanship & SustainabilityIt’s a labor of love, obvious in the way she lights up explaining their family’s 33-year effort to proactively adapt Angus cows to their land. A lifetime of telling stories from the pasture or kitchen has resonated with nonfarm consumers as much as fellow ranchers. “Everything we do is about cattle, but it’s also about family and connecting our kids to the land and to the cattle,” Debbie Lyons-Blythe says.
Date: Oct 07 2022
Big Thinkers & Breeding & Breeding Technologies & Post Weaning & Premium PotentialThe Bootheel 7 brand that marks the hips of the Wasserburger’s cow herd could stand for the seven state wrestling titles held between three boys in the fourth generation, but that mark far predates their competitive drive. It’s been the brand carried by Wassserburgers looking for the ‘W’ since the homesteading era.
Date: Oct 07 2022
Big Thinkers & Breeding & Cow HerdCow work, genetic improvements and breeding plans are on the table for hours because building the perfect cow takes constant adjustments to the plans they lay out. The Larsons are working on a masterpiece that moves their families and customers closer to “best” every day. Their determined journey toward elusive perfection helped Larson Angus Ranch earn the CAB 2022 Seedstock Commitment to Excellence award.
Date: Oct 07 2021
Big Thinkers & BreedingDiversification proved to be key in evolving the ranch. What began as an Angus-based commercial herd, the trio took signals from the data and sought new avenues for revenue. The Woolfolk men have a target: creating more high-quality, profitable cattle. As for how to get there? They’ll continue to follow the numbers.
