Demand and Markets
Recent trends: Beef quality, value and price
J. Tatum, Colorado State University Taste buds drive demand
Read Summary Download PDF Watch VideoDetermination of the effect of branding on consumer palatability ratings of beef strip loin steaks of various quality levels and ground beef of various lean points from different subprimals
T.G. O’Quinn, Kansas State University Reality in beef research
Read Summary Download PDF Watch VideoCross-category indulgence: Why do some premium brands grow during recession?
T. Mark et. al, University of Guelph, et. al
Read Summary Download PDFChanges in the ground beef market and what it means for cattle producers
N. Speer, et. al, Western Kentucky University
Read Summary Download PDFRetail and foodservice marketing trends for beef
B. Harsh, et. al, Oklahoma State University
Read Summary Download PDFShould beef quality grade be a priority?
Jillian Steiner & Dr. Scott Brown, University of Missouri
Read Summary Download PDFExternal influences on North American beef production: How will the cattle feeding industry adapt?
P. Anderson, Midwest PMS, LLC
Read Summary Download PDFConsumers, business and breeding systems: Charting the beef industry’s path
N. Speer, Western Kentucky University
Read Summary Download PDFDefining and quantifying Certified Angus Beef ® brand consumer demand
L. Zimmerman and T. Schroeder, Kansas State University
Download PDFUnderstanding grid marketing: How quality grades and grid conditions affect carcass value
P. Anderson, Ag Knowledge Services
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