From the Ground Up

Date: Sep 18 2023

Big Thinkers & Cow Herd & On the ranch & Targeting the Brand

Benoit Angus Ranch, a seedstock operation that markets more than 150 bulls annually, is a multi-generation family business with sons Doug and Chad now heavily involved. Focused on serving the commercial cattleman, the Benoits built a reputation for high-quality cattle that perform on the ranch, in the feedyard and on the rail. With always-improving cattle to support that renown, and the will to back it up, Benoit Angus Ranch earned the CAB 2023 Seedstock Commitment to Excellence Award.

Mindful Breeding for Heifers on Hand

Date: Apr 26 2023

CAB Insider & Targeting the Brand

As you’re contemplating the future impact of today’s genetic decisions, consider the marketability of both feeder calves and potential replacement heifer progeny. There are plenty of sires that excel in EPD rankings for a variety of maternal, production and carcass traits to advance the goals of the cow-calf and feedyard sectors.

Aiming for Excellence

Date: Aug 29 2022

News Release & Targeting the Brand

Using the Targeting the Brand™ logo in sale catalogs helps commercial cattlemen and seedstock producers advance their herds and orient them toward more CAB qualifiers. To earn the logo, registered Angus cattle must have a minimum Marbling EPD of +0.65 and a +55 $G. This makes it easy to identify bulls with added carcass value, and potentially more dollars for your bottom line.

One tour at a time

Date: Sep 22 2021

Consumer Connection & Maternal Function & News Release & Targeting the Brand

Telling their story to the cattle curious was awkward at first for John and Gaye Pfeiffer. Now, they look forward to hosting hundreds of people every year, sharing everything about the beef cattle life cycle and why they choose Angus cattle on their central Oklahoma farm. Their dedication to teaching and connecting with those further down the supply chain earned them the 2021 CAB Ambassador Award.