Date: Mar 14 2023
Angus Convention & CAB Connection & Consumer Connection & Consumer Feature & SustainabilityYesterday’s steak and baked potato is today’s beef brisket from the restaurant downtown. The food scene is changing, driven by a new age of consumers who want more. They seek new flavors and attributes on the packaging, but still expect beef to taste great.
Date: Jan 27 2023
About the brand & Consumer Connection & Consumer Feature & SustainabilityAdvertised as the “Best Angus Beef” and “If it’s not Certified, it’s not the Best,” Certified Angus Beef’s reputation claims elite category status. To remain in that position, the brand must continue to deliver on that promise as customer expectations of quality evolve.
Date: Oct 07 2022
Big Thinkers & Consumer Connection & Forage Management & Stockmanship & SustainabilityFor Manny and Corina Encinias’ family of nine, sustainability runs deep. They are stewards of a legacy, working the land dating back to 1777, when the first generation began herding sheep in the nearby Moriarty community. Today they focus on cows well suited to the harsh New Mexico desert, fostering community strength and creating opportunities for others to follow in their footsteps.
Date: Oct 07 2022
Big Thinkers & Breeding & Consumer Connection & Heifer Development & Stockmanship & SustainabilityIt’s a labor of love, obvious in the way she lights up explaining their family’s 33-year effort to proactively adapt Angus cows to their land. A lifetime of telling stories from the pasture or kitchen has resonated with nonfarm consumers as much as fellow ranchers. “Everything we do is about cattle, but it’s also about family and connecting our kids to the land and to the cattle,” Debbie Lyons-Blythe says.
Date: Mar 02 2022
Angus Convention & Consumer Connection & News Release & SustainabilitySustainability is a new target for producers. While there are no plans to meet these goals yet, there is interest in how cattle can be part of the solution. It comes down to the adage, “trust but verify,” and verification will need to come from those raising beef.
Date: Mar 02 2022
Consumer Connection & Consumer Feature & SustainabilitySustainability is an all-encompassing term for social, environmental and economic business needs. The popular, updated term describes many of the same best practices cattlemen have put to work for generations.
Date: Jan 05 2022
Big Thinkers & Forage Management & SustainabilityRotationally grazing cattle is one of the best ways to manage the Prairie Pothole Region for waterfowl, for other ground nesting birds, for the general public, and for ranchers themselves, says Tanner Gue, a Ducks Unlimited biologist.
Date: Oct 28 2021
Consumer Connection & Feeding Quality Forum & News Release & SustainabilityIn the rapid changing space of sustainability, finding clarity on what to do is challenging. At the 2021 Feeding Quality Forum, Dr. Kim Stackhouse-Lawson offered insights on what can be expected of producers moving forward.
Date: Oct 05 2021
Big Thinkers & Forage Management & Nutrition & SustainabilitySustainability is a hot topic of conversation, but the folks at Bradley 3 Ranch make it tangible with 60+ years of continual progress. Their work in developing the land, cattle and water have turned what was once called a ‘wasteland’ into a ranching outfit worthy of recognition. B3R is our 2021 Sustainability Award winner.
Date: Oct 01 2021
Big Thinkers & Breeding & Cow Herd & Post Weaning & Retained Ownership & SustainabilityRoss Humphreys’ adept gait tells of many days in and out of the saddle checking his herd, fence lines, water tanks, and grass availability. Yet at 72, he can still drop down and roll under the barbed wire fence quicker than most men half his age. But Humphreys is not your typical cowboy. He’s a chemist, book publisher, family guy, conservationist, and rancher.
