CAB Connection: Select value under pressure So little Select beef, so few care by Paul Dykstra June 14, 2021 Producing what nobody wants is hardly a solid business plan. It seems doubtful anyone knowingly does that, but without paying attention to shifts in the...
2020 Hindsight Dichotomies, erratic patterns, stabilization–last year had it all by Paul Dykstra June 10,2021 The late-December ritual of swapping out the prior year’s calendar from the refrigerator or office wall has never been such a unanimously welcome...
CAB Connection Producing for the brand by Miranda Reiman June 8, 2021 “Do we just sign up? Or get special ear tags?” Those are questions we hear quite often from producers who want to raise cattle for the Certified Angus Beef ® (CAB®) brand. Some days I wish the...
The Rollercoaster of Retail CAB Connection by David O’Diam, Vice President of Retail, Certified Angus Beef LLC October 2020 Just a few short months ago “pandemic” wasn’t a term I used much. That and a host of other words like pivot, new normal, social distancing,...
Priming retail demand By: Steve Ringle “What’s the percentage of cattle grading Prime?” A lot of people still say 2%. Calculated against the annual harvest of all cows, bulls, steers and heifers, it was even less than that for decades, but it’s more relevant to note...
How and why the brand grows By: Clint Walenciak When the branded beef company you own sets sales records every year for decades, anyone might start taking that for granted. Growth is not guaranteed. Let’s take a look at where the extra branded pounds come from and how...
