fbpx

Stay Connected

Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

Register Now for Feeding Quality Forum

Consumer demand signals spur progress in the cattle business, but producers must be proactive when making changes in their marketing strategy. The Feeding Quality Forum event delivers solutions to market-focused cattlemen who want to get rewarded for raising premium beef.

Certified Angus Beef Expands Offering with Grass-Fed Beef

Certified Angus Beef ® Grass-Fed by Niman Ranch product will make up less than 1% of it's total supply. A niche product, it will initially only be available through a few, exclusive restaurants and grocery stores. Consistent with all CAB products, the grass-fed beef must meet all 10 specifications to qualify for the brand.

Premium Beef, Premium Production

The Certified Angus Beef ® brand is often advertised as “the best,” and taste secured its growth around the globe. As a younger generation of consumers has more buying power in the market, their expectations of high-quality beef are expanding. Here's how the brand is meeting this new wave of demand.

In Tough Times: Minimize Waste, Maximize Genetics through Management

With drought and high input costs in the balance, it takes sharp management decisions to keep black ink on the bottom line. Knowing what to cut back or keep doing was the focus for Dusty Abney, beef cattle nutritionist for Cargill Animal Nutrition, during his Cattlemen’s College session at the 2023 Cattle Industry Convention.

More Than Steak and Potatoes

Yesterday’s steak and baked potato is today’s beef brisket from the restaurant downtown. The food scene is changing, driven by a new age of consumers who want more. They seek new flavors and attributes on the packaging, but still expect beef to taste great.

Growing Marketability

Advertised as the “Best Angus Beef” and “If it’s not Certified, it’s not the Best,” Certified Angus Beef’s reputation claims elite category status. To remain in that position, the brand must continue to deliver on that promise as customer expectations of quality evolve.

Latest Headlines

Putting Premiums in the Cattleman’s Pocket

While the competition is growing, the brand’s team of 150 diligently works to differentiate CAB from the rest of the pack. Consumers can feel confident purchasing the Certified Angus Beef ® brand, a high-quality product that is the result of Angus farmers’ and ranchers’ commitment to quality.

Taste Drives Demand and Profit

Quality starts long before feedyard rations reach the bunk, and it weighs heavily on the bottom line. Brian Bertelsen, vice president of field operations for U.S. Premium Beef, discussed marbling’s impact on grid marketing at CAB’s annual Feeding Quality Forum.

Certified Angus Beef Awards $70,000 in Colvin Scholarship Funds

Over the last 22 years, Certified Angus Beef has awarded $418,500 in scholarships through the Colvin Scholarship Fund. While that number has had a positive influence on many students, this year held a few extra special moments for the fund: the addition of a third category to support more education paths; a record-breaking dollar amount awarded; and the highest donation support ever from partners at the 2022 Annual Conference.

Certified Angus Beef Welcomes New Director of Producer Communications

Genetics and management are at the forefront of targeting the Certified Angus Beef ® brand but communicating beef value propositions to cattlemen guides informed business decisions. To bring the most relevant production and economic information to cattlemen, CAB hired fifth-generation rancher Lindsay Graber Runft as director of producer communications.

Cattlemen Remain Committed to Quality

With ranchers continuing to produce high-quality beef at notable marks and consumer demand staying strong, Certified Angus Beef closed its books on the second-highest sales year of record. The brand’s success is a reflection of an entire community pointed toward providing premium beef, starting with steady supply.

Jumping In

In a fast paced and dynamic communications space, Certified Angus Beef seeks three students aspiring for opportunities beyond the classroom and through the beef supply chain. Three internship positions are available for college students majoring in agricultural communications, public relations, journalism, marketing or related areas.

CAB Insider

Prime Carcass Tonnage Set to Decline

Most recent USDA quality grade data updates carcass grading trends through May 19. This is precisely the week on the calendar at which the percentage of carcasses meeting USDA Prime marbling levels have sharply decreased in each of the past three years.

Mindful Breeding for Heifers on Hand

As you’re contemplating the future impact of today’s genetic decisions, consider the marketability of both feeder calves and potential replacement heifer progeny. There are plenty of sires that excel in EPD rankings for a variety of maternal, production and carcass traits to advance the goals of the cow-calf and feedyard sectors.

Quality Holds Up Under Lighter Carcass Weights

Feed cattle carcass weights have tracked a decidedly lower course this winter with the steer/heifer mix 18 lb. lighter since January 1. Winter weather has left a lasting mark on feedyard performance this season as feed efficiency has slipped away and industry production pounds followed lower.

Success Stories

Progress, Not Perfection

Progress, Not Perfection

It’s a labor of love, obvious in the way she lights up explaining their family’s 33-year effort to proactively adapt Angus cows to their land. A lifetime of telling stories from the pasture or kitchen has resonated with nonfarm consumers as much as fellow ranchers. “Everything we do is about cattle, but it’s also about family and connecting our kids to the land and to the cattle,” Debbie Lyons-Blythe says.

Like Father, Like Daughter

Like Father, Like Daughter

For Hands, there’s no short answer to anything. Problems are approached with thoughtful consideration to every possible outcome. Solutions are executed with care. It’s more than a suggestion on how to treat everything from people to cattle to equipment, it’s simply the Triangle H way. They work to be the best in everything they do – a mindset that he’s passing on to his daughter.

The Competitive Drive

The Competitive Drive

The Bootheel 7 brand that marks the hips of the Wasserburger’s cow herd could stand for the seven state wrestling titles held between three boys in the fourth generation, but that mark far predates their competitive drive. It’s been the brand carried by Wassserburgers looking for the ‘W’ since the homesteading era.

Consumer Connection

Sustainability Cents

Sustainability Cents

Sustainability is an all-encompassing term for social, environmental and economic business needs. The popular, updated term describes many of the same best practices cattlemen have put to work for generations.

Driving Demand: International

Driving Demand: International

Selling U.S. beef to buyers in other countries means carefully maintained contacts and planning to avoid sea squalls. Adding COVID to that scene creates a perfect storm that can wreck the best plans. For those skilled in navigating the waters, however, it’s just another day on the boat.

Driving Demand: Foodservice

Driving Demand: Foodservice

“What costs most for a restaurant isn’t the meat, but an empty seat.” That statement resonates even more after rounding a year of a pandemic. But before COVID-19 shutdowns and meat shortages, serving CAB was about competitive advantages and so much more. Loyalty breeds loyalty, creating a demand not only for the product, but the company.