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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

Producers Can Influence Sustainability

Sustainability is a new target for producers. While there are no plans to meet these goals yet, there is interest in how cattle can be part of the solution. It comes down to the adage, “trust but verify,” and verification will need to come from those raising beef.

Sustainability Cents

Sustainability is an all-encompassing term for social, environmental and economic business needs. The popular, updated term describes many of the same best practices cattlemen have put to work for generations.

The Cattle Contribution

Rotationally grazing cattle is one of the best ways to manage the Prairie Pothole Region for waterfowl, for other ground nesting birds, for the general public, and for ranchers themselves, says Tanner Gue, a Ducks Unlimited biologist.

How to Face Evolving Demands

In the rapid changing space of sustainability, finding clarity on what to do is challenging. At the 2021 Feeding Quality Forum, Dr. Kim Stackhouse-Lawson offered insights on what can be expected of producers moving forward.

More with less

Sustainability is a hot topic of conversation, but the folks at Bradley 3 Ranch make it tangible with 60+ years of continual progress. Their work in developing the land, cattle and water have turned what was once called a 'wasteland' into a ranching outfit worthy of recognition. B3R is our 2021 Sustainability Award winner.

Prime of his life

Ross Humphreys’ adept gait tells of many days in and out of the saddle checking his herd, fence lines, water tanks, and grass availability. Yet at 72, he can still drop down and roll under the barbed wire fence quicker than most men half his age. But Humphreys is not your typical cowboy. He’s a chemist, book publisher, family guy, conservationist, and rancher.

Latest Headlines

CAB Premiums Reach Record $182 Million

Annual grid, formula and contract premiums paid on CAB carcasses in 2021 totaled $182 million, up from the 2019 record of $92 million. Cattlemen who raise black Angus-influenced cattle that meet the brand’s specifications have the chance to earn more than ever before.

Producers Can Influence Sustainability

Sustainability is a new target for producers. While there are no plans to meet these goals yet, there is interest in how cattle can be part of the solution. It comes down to the adage, “trust but verify,” and verification will need to come from those raising beef.

Look Back and Learnings from the 2021 Cattle Market

Starting in March 2020, disarray set in motion a chain of events leading to the fed cattle backlog from plant closures slowing the supply chain throughout 2021. While the market likes to avoid the unkown, the last two years put the beef business in uncharted territory.

Nominations for CAB Rancher Awards Close Jan 17

It takes passion, drive and ability to build a top-quality beef program based on economics, ethics and sustainability. A legacy like that merits recognition from peers and those they affect throughout the supply chain all the way to consumers.

Meeting Demand with Better Beef in 2021

More than forty years after selling the first pound of branded beef on October 18, 1978, Certified Angus Beef continues to deliver for consumers and producers. The brand closed fiscal year 2021 with a few new records and another billion on the books.

CAB Insider

Feedlot Fundamentals Challenge Summer Quality Grade

Higher feed costs and challenging summer breakevens may cause carcass outcomes to continue underperforming specific to marbling and premium beef production.

Weights and Grade Trends

The redundancy of higher corn prices in the market discussion is bound to grow old, but it’s an important feature of the fed cattle trade now and will be moving forward. Cattle feeders have been more willing to sell finished cattle in recent weeks since corn prices have elevated the ration cost and feed conversion efficiency decreases at the end of the feeding period.

Black Ink

Replanning the plan

Replanning the plan

In the cattle business, it’s easy for a brilliant strategy to become less ideal over time. Is there anything you’ve accepted as status quo that could benefit from a little reevaluation?

Buy better

Buy better

The subject of herd improvement is more nuanced than, “Buy better bulls.” Yet, that’s a pretty foundational place start. This Black Ink column explores the idea of buying better.

Old lessons, new challenges

Old lessons, new challenges

I’ve been reading accounts from the Dirty Thirties lately and I don’t know if I’m drawn in to the unimaginable awfulness of it all, or the amazing hope. Our Greatest Generation that lived through things I can hardly comprehend. In it, there are things we can apply today.

Success Stories

More with less

More with less

Sustainability is a hot topic of conversation, but the folks at Bradley 3 Ranch make it tangible with 60+ years of continual progress. Their work in developing the land, cattle and water have turned what was once called a ‘wasteland’ into a ranching outfit worthy of recognition. B3R is our 2021 Sustainability Award winner.

Targeting excellence

Targeting excellence

First-generation seedstock producers Kevin and Lydia Yon, along with their children, Drake, Sally, and Corbin, have been continuously improving their farm since they drove the first fence posts on what was a 100-acre abandoned peach orchard in 1996. 

The idea that worked

The idea that worked

“So, if we make sure the humans can be prosperous and survive, that’s what sustainability is,” Mark Gardiner says. “That is the opportunity that USPB gave our family and thousands more all across the United States.” It’s why USPB earned the 2021 CAB Progressive Partner award.

Consumer Connection

Driving Demand: Retail

Driving Demand: Retail

As the heavyweight champ in brand volume, retail accounts for 55% of total pounds sold, especially in fiscal 2020. But how is it done and how does it create more demand? CAB Director of Retail answers these questions and more.

Meating the Need

Meating the Need

The pandemic has put the foodservice industry in a tough spot, but their grit and generosity overshadow hard times. Foodservice companies across the country are giving back by serving Certified Angus Beef® to their communities.

A translation de carne

A translation de carne

Ana Luisa Verba is looking to drive demand for quality beef as the assistant director of marketing for Latin markets. By drawing on her own heritage, she is able to personally relate to the Latino community and create marketing materials that resonate to this group.