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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

Putting Premiums in the Cattleman’s Pocket

While the competition is growing, the brand’s team of 150 diligently works to differentiate CAB from the rest of the pack. Consumers can feel confident purchasing the Certified Angus Beef ® brand, a high-quality product that is the result of Angus farmers’ and ranchers’ commitment to quality.

Taste Drives Demand and Profit

Quality starts long before feedyard rations reach the bunk, and it weighs heavily on the bottom line. Brian Bertelsen, vice president of field operations for U.S. Premium Beef, discussed marbling’s impact on grid marketing at CAB's annual Feeding Quality Forum.

Certified Angus Beef Awards $70,000 in Colvin Scholarship Funds

Over the last 22 years, Certified Angus Beef has awarded $418,500 in scholarships through the Colvin Scholarship Fund. While that number has had a positive influence on many students, this year held a few extra special moments for the fund: the addition of a third category to support more education paths; a record-breaking dollar amount awarded; and the highest donation support ever from partners at the 2022 Annual Conference.

Certified Angus Beef Welcomes New Director of Producer Communications

Genetics and management are at the forefront of targeting the Certified Angus Beef ® brand but communicating beef value propositions to cattlemen guides informed business decisions. To bring the most relevant production and economic information to cattlemen, CAB hired fifth-generation rancher Lindsay Graber Runft as director of producer communications.

Cattlemen Remain Committed to Quality

With ranchers continuing to produce high-quality beef at notable marks and consumer demand staying strong, Certified Angus Beef closed its books on the second-highest sales year of record. The brand’s success is a reflection of an entire community pointed toward providing premium beef, starting with steady supply.

Jumping In

In a fast paced and dynamic communications space, Certified Angus Beef seeks three students aspiring for opportunities beyond the classroom and through the beef supply chain. Three internship positions are available for college students majoring in agricultural communications, public relations, journalism, marketing or related areas.

Latest Headlines

Certified Angus Beef Welcomes New Director of Producer Communications

Genetics and management are at the forefront of targeting the Certified Angus Beef ® brand but communicating beef value propositions to cattlemen guides informed business decisions. To bring the most relevant production and economic information to cattlemen, CAB hired fifth-generation rancher Lindsay Graber Runft as director of producer communications.

Cattlemen Remain Committed to Quality

With ranchers continuing to produce high-quality beef at notable marks and consumer demand staying strong, Certified Angus Beef closed its books on the second-highest sales year of record. The brand’s success is a reflection of an entire community pointed toward providing premium beef, starting with steady supply.

Jumping In

In a fast paced and dynamic communications space, Certified Angus Beef seeks three students aspiring for opportunities beyond the classroom and through the beef supply chain. Three internship positions are available for college students majoring in agricultural communications, public relations, journalism, marketing or related areas.

Triangle H Named CAB Feedyard Commitment to Excellence Honoree

At Triangle H, problems are met with careful consideration of every possible outcome, solutions executed with care and evaluation. It’s simply how they deal with every challenge from people to cattle to equipment. Work to be the best in everything they do – a mindset Hands is passing on to his daughter. Their sharp focus on quality and thoughtful customer service earned Triangle H the 2022 Feedyard Commitment to Excellence Award from CAB.

Ranch Covey Hill Earns Canadian Commitment to Excellence Award

With a dream and a leap of faith, Ranch Covey Hill took shape. The Quebec-based Angus ranch has been built from the ground up, but always with customer satisfaction in mind. That’s what earned the Chenail family recognition from Certified Angus Beef at the brand’s 2022 Annual Conference.

CAB Insider

Fed Cattle Projections Factor in Carcass Value

Among cattlemen who understand the math to determine the price for a set of feeder cattle, the question becomes: "How are these feeder cattle bringing so much money?" Mind you, it depends a lot on one’s perspective and sector as to whether or not this conversation comes up. After all, prices are highly variable, as are cattle and regional supply/demand dynamics.

Demand for Premium Quality Beef High, Supply Showing Improvement

Fourth quarter demand for premium quality grade beef carcasses is predictably high. End users—grocery stores in particular—place orders several weeks ahead of the December timeline to fulfill holiday middle-meat needs. Prime grade carcass supplies have disappointed throughout the year with 11.2% fewer total pounds of Prime carcasses acquired so far.

Tight Cattle Supplies and Increasing Carcass Weights

The current cattle markets can provide a history lesson for those new to the scene. To give a quick recap of that era: record-high prices, fueled by a supply chain starved for cattle numbers, came to an abrupt end. This signaled the end of tight cattle supplies, caused by drought liquidation, and beef cattle producers were able to restock the nation’s cow herd.

Success Stories

Progress, Not Perfection

Progress, Not Perfection

It’s a labor of love, obvious in the way she lights up explaining their family’s 33-year effort to proactively adapt Angus cows to their land. A lifetime of telling stories from the pasture or kitchen has resonated with nonfarm consumers as much as fellow ranchers. “Everything we do is about cattle, but it’s also about family and connecting our kids to the land and to the cattle,” Debbie Lyons-Blythe says.

Like Father, Like Daughter

Like Father, Like Daughter

For Hands, there’s no short answer to anything. Problems are approached with thoughtful consideration to every possible outcome. Solutions are executed with care. It’s more than a suggestion on how to treat everything from people to cattle to equipment, it’s simply the Triangle H way. They work to be the best in everything they do – a mindset that he’s passing on to his daughter.

The Competitive Drive

The Competitive Drive

The Bootheel 7 brand that marks the hips of the Wasserburger’s cow herd could stand for the seven state wrestling titles held between three boys in the fourth generation, but that mark far predates their competitive drive. It’s been the brand carried by Wassserburgers looking for the ‘W’ since the homesteading era.

Consumer Connection

Driving Demand: Retail

Driving Demand: Retail

As the heavyweight champ in brand volume, retail accounts for 55% of total pounds sold, especially in fiscal 2020. But how is it done and how does it create more demand? CAB Director of Retail answers these questions and more.

Meating the Need

Meating the Need

The pandemic has put the foodservice industry in a tough spot, but their grit and generosity overshadow hard times. Foodservice companies across the country are giving back by serving Certified Angus Beef® to their communities.

A translation de carne

A translation de carne

Ana Luisa Verba is looking to drive demand for quality beef as the assistant director of marketing for Latin markets. By drawing on her own heritage, she is able to personally relate to the Latino community and create marketing materials that resonate to this group.