“So, if we make sure the humans can be prosperous and survive, that’s what sustainability is,” Mark Gardiner says. “That is the opportunity that USPB gave our family and thousands more all across the United States.” It’s why USPB earned the 2021 CAB Progressive Partner award.
How cattle are fed matters, but much of their potential for grid success is already set before cattle even set hoof in the yard. Cow-calf producers are the designers of the raw material.
The crystal ball is nonexistent. There is no magic fortune teller. No matter how good the market forecast nobody is right 100% of the time. That doesn’t mean cattlemen have to look at the future as nothing more than a blind guess.
“Do we just sign up? Or get special ear tags?”
Those are questions we hear quite often from producers who want to raise cattle for the Certified Angus Beef ® (CAB®) brand.
Humans have a built-in desire to grow. But it’s not something that just happens. We must have a curiosity about us – a will and work ethic for the growing.
In the cattle business, it’s easy for a brilliant strategy to become less ideal over time. Is there anything you’ve accepted as status quo that could benefit from a little reevaluation?
The subject of herd improvement is more nuanced than, “Buy better bulls.” Yet, that’s a pretty foundational place start. This Black Ink column explores the idea of buying better.
I’ve been reading accounts from the Dirty Thirties lately and I don’t know if I’m drawn in to the unimaginable awfulness of it all, or the amazing hope. Our Greatest Generation that lived through things I can hardly comprehend. In it, there are things we can apply today.
“No man’s land.” Select seems to find itself there more these days. This article shares some examples of declining demand for the lower quality grade, and what that communicates to cattlemen.
There are partnerships all across the beef business, but they’re not always as clean as who will bale the hay and who is going to feed it. Some are less direct, but equally as important.