Just a few years ago, Ranch Covey Hill showed no signs of an Angus destiny. It was a country estate in disrepair as owners stopped coming out from Montreal in the summers. The Chenails had been looking for land, a place where they could build a herd. They saw potential. That continual pursuit of the best and finding the right people to help caught the attention of the world’s premium beef brand.
With a dream and a leap of faith, Ranch Covey Hill took shape. The Quebec-based Angus ranch has been built from the ground up, but always with customer satisfaction in mind. That’s what earned the Chenail family recognition from Certified Angus Beef at the brand’s 2022 Annual Conference.
“So, if we make sure the humans can be prosperous and survive, that’s what sustainability is,” Mark Gardiner says. “That is the opportunity that USPB gave our family and thousands more all across the United States.” It’s why USPB earned the 2021 CAB Progressive Partner award.
How cattle are fed matters, but much of their potential for grid success is already set before cattle even set hoof in the yard. Cow-calf producers are the designers of the raw material.
The crystal ball is nonexistent. There is no magic fortune teller. No matter how good the market forecast nobody is right 100% of the time. That doesn’t mean cattlemen have to look at the future as nothing more than a blind guess.
“Do we just sign up? Or get special ear tags?”
Those are questions we hear quite often from producers who want to raise cattle for the Certified Angus Beef ® (CAB®) brand.
Humans have a built-in desire to grow. But it’s not something that just happens. We must have a curiosity about us – a will and work ethic for the growing.
In the cattle business, it’s easy for a brilliant strategy to become less ideal over time. Is there anything you’ve accepted as status quo that could benefit from a little reevaluation?
The subject of herd improvement is more nuanced than, “Buy better bulls.” Yet, that’s a pretty foundational place start. This Black Ink column explores the idea of buying better.
I’ve been reading accounts from the Dirty Thirties lately and I don’t know if I’m drawn in to the unimaginable awfulness of it all, or the amazing hope. Our Greatest Generation that lived through things I can hardly comprehend. In it, there are things we can apply today.
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