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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

CAB Sets Sales Records, Sees Historically High Brand Acceptance Rates

In an otherwise tough time in the beef business, sales and supply records have been a bright spot. The positive numbers mean that quality beef production has not let up, and beef demand is holding. Consumers have proven the value proposition: the good stuff is worth a little more money, for a better eating experience.

Feeding Quality Forum Dates Set Earlier in August

When you’re feeding cattle, it counts to keep track of every calf, pound and dollar. Beyond the event’s educational sessions, networking between segments of the beef supply chain is invaluable—from feeders and cow-calf operators to allied industry and university researchers.

Gardiners Highlight Service, Strength at Foodservice Leaders Summit

Mark Gardiner and his son, Cole, of Gardiner Angus Ranch offered a boots-on-the-ground perspective for CAB specialists attending the annual event, designed to deliver resources that help train foodservice teams and serve consumers at a higher level.

Making Sense of Supply, Pricing and Navigating the Market

Amid anticipated shifts in cattle supply and evolving market dynamics, CAB remains well-positioned to navigate the beef sales road ahead. Clint Walenciak addressed how producer profitability, strategic specification adjustments, and resilient demand will help stabilize the brand’s beef supply chain through herd size and pricing shifts in 2025 and beyond.

Every Issue Has Its Moment

Progress happens when people are at the table, engaged and committed to action. With a vested interest in the industry’s future, CAB is leaning in on conversations surrounding evolutions in meat science.

Colvin Scholarships for Food and Agriculture Students

Investing in the future of the beef industry, Certified Angus Beef will award $100,000 to college students passionate about food and agriculture from the Colvin Scholarship Fund. Applications are across three categories and open through April 14.

Latest Headlines

Aiming for Excellence

Using the Targeting the Brand™ logo in sale catalogs helps commercial cattlemen and seedstock producers advance their herds and orient them toward more CAB qualifiers. To earn the logo, registered Angus cattle must have a minimum Marbling EPD of +0.65 and a +55 $G. This makes it easy to identify bulls with added carcass value, and potentially more dollars for your bottom line.

Four Decades Devoted to Cattlemen

Always focused on the data and how it can deliver solutions, the decades of work earned Blach a second-nature understanding of the market and all that affects it. That kind of servant leadership earned Blach the 2022 Certified Angus Beef Industry Achievement Award.

Feeding Quality Forum Registration Open

As cattlemen continue to experience black swan events and rising input costs, so does their need for information on the latest production trends that pay. The 17th annual Feeding Quality Forum brings together people, insights and solutions to generate greater revenue for cattle feeders and cow-calf producers.

A Focus on Soil Health Boosts Bottom Line

Grassland management is key to proving the net carbon footprint of the beef industry in the ongoing conversation of sustainability. As consumer demands evolve, attributes supporting beef’s responsible use of resources shift to the forefront. Sure, taste is still king, but premium brands like the Certified Angus Beef ® brand must adapt to stay relevant to the consumer.

CAB Insider

Progress, Not Complacency

Beef demand has been exceptional because of dramatic increases in consumer satisfaction for a few decades. Since taste ranks at the top of the list when it comes to what drives consumers to choose beef, we know where our figurative “bread is buttered.”

Cattle Contract Library Pilot Kicks Off

While there are several styles of contracts represented in the library perhaps the take-home message is that there are fewer mysteries within the library than one may have thought. Carcass outcomes are widely emphasized in the contract mix and quality is the largest driver of premiums and discounts.

Calm Before the Storm

With beef supplies tighter this year, year-to-date supplies are only fractionally smaller than a year ago. Yet the second quarter promises rapid tightening of fed cattle availability just as spring grilling demand will ramp up. Cattle supplies will be the opposite of robust, and boxed beef values will reflect it with sharp upward moves.

Success Stories

Entrepreneurial Genes and Cowboy Dreams – Gerald Timmerman Earns Honors

Entrepreneurial Genes and Cowboy Dreams – Gerald Timmerman Earns Honors

Each week, Nebraska cattleman Gerald Timmerman would flip open Sunday’s thick Omaha World Herald. After morning chores, he’d scan the want ads, taking note of which ones might fit his skill set, just in case. “It was amazing back then, there was quite a few jobs I’d fill in, and I haven’t looked lately, but I think it would be pretty narrow what I’d be qualified for today,” says Timmerman with a chuckle.

Raising the right kind right

Raising the right kind right CAB award-winning 2 Bar Angus is about cattle, kids and quality 7 It was the perfect sale day, full of energy and buyer enthusiasm. The bulls were selling hot. The only problem Steve Knoll could see? His genetics weren’t up for bid....

Consumer Connection

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