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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Luling Foundation Earns 2024 Progressive Partner Award
Setting or rising, the sun casts golden hues over cattle grazing the Luling Foundation’s sprawling fields and invokes the weight of history and hope. Rooted in faith, quality and community, Davis’ legacy continues to flourish, reminding all of the profound impact one person’s vision can have.
$100,000 for Tomorrow’s Beef Leaders
The Colvin Scholarship Fund, dedicated to fostering the next generation of leaders in agriculture, achieved a milestone in 2024 by awarding a record-breaking $100,000 in scholarships to 26 students. With increased scholarships presented, more students than ever are being empowered to pursue careers that advance the beef industry.
Gain Real World Experience with CAB Internships
Four internships, geared toward students pursuing careers in agriculture communications, marketing and digital media, are available for summer 2025: producer communications, multimedia, social media and marketing.
FQF: High-Quality Beef Production Takes Focus
The world has changed, cattle have changed and those managing them must keep up. The 19th annual Certified Angus Beef Feeding Quality Forum in Dodge City, Kan., gave 260 attendees tools and information to do just that.
Certified Angus Beef Takes the Field
Certified Angus Beef showcased the best Angus beef at the Pro Football Hall of Fame Enshrinement Festival in Canton, Ohio. The first weekend of August saw CAB’s involvement in two-key activations: the Enshrinees’ Gold Jacket Dinner and the Class of 2024 Unscripted & Tailgate.
Get BQA’d, Meet Coach Tang at Hy-Plains Feedyard
Get BQA’d, or renew an expired certification, on Wednesday afternoon, August 21, 2024, at Hy-Plains Feedyard in Montezuma, Kan. Hear from Jerome Tang, K-State’s men’s basketball coach, about how it takes every player on a team to win. The workshop is free to attend and will offer simultaneous Spanish interpretation.
CAB Insider
CAB Acceptance Rate Hits Seasonal Record-highs
Meeting the demand for the Certified Angus Beef ® brand during the 1980s was relatively easy—we would just add another packing plan to certify carcasses and increase brand supply. Today opportunities for supply growth are more challenging, given that 85% of the U.S. packing volume is licensed under the brand. Thus, supply dynamics come down to one fickle component: the quality of the cattle.
Quality Grades Continue to Run High
The fed cattle market was defensive last week, pressured by slippage in boxed beef values and an underperforming futures market. Taking a broader view, the USDA Prime grade has been the beneficiary of longer feeding periods with the national average Prime share at 10.5%.
Success Stories
Excellence by Everyday Improvement
The cattle business awards no trophies for participation. Nor does any rancher plan and work each day in hopes of wider recognition for doing things right. Yet caring for their land and livestock with a daily devotion to “excellence in practice” quietly switched a spotlight on JPM Farms. Jean-Paul and Marlene Monvoisin with their adult children, Colton Monvoisin and Josee Monvoisin-Garner, operate the quality-focused seedstock Angus ranch in the rolling hills near Parkbeg, Saskatchewan.
Building Bridges for Better Beef
As the clock ticked past 2:00 a.m., handshakes finally signaled a deal. History was made that Thanksgiving morning in 1997 when a group of producers bought a material interest in what was then Farmland National Beef Packing Company.
When ‘Someday’ Becomes Today
Just a few years ago, Ranch Covey Hill showed no signs of an Angus destiny. It was a country estate in disrepair as owners stopped coming out from Montreal in the summers. The Chenails had been looking for land, a place where they could build a herd. They saw potential. That continual pursuit of the best and finding the right people to help caught the attention of the world’s premium beef brand.
Consumer Connection
The man behind the brand
The year was 1976 when USDA had just lowered its standards for the Choice quality grade. The industry that lobbied for the change was quickly moving toward a lean, commodity product. Angus cattle sold at a discount and registration numbers were in steep decline. One Angus breeder in Ohio had an idea to turn things around: create a high-quality, specification-based brand.
CAB at 40: the beef community’s brand
The Certified Angus Beef ® (CAB®) brand turned 40 this year, tapping into an increased well of available and qualified cattle, up 25% in two years. With annual global sales reaching beyond 1.2 billion pounds (lb.), it’s pulled far ahead of a very large pack, the hundreds of other brands combined falling short.
A mark to remember
For the brand that changed beef, unconventional isn’t unusual. In discussions about how to celebrate the 40th Anniversary of the Certified Angus Beef ® (CAB®) brand, painting 40 barns with the logo was an off-the-wall idea. However, for a company deeply rooted in rural tradition, it seemed a fitting way to commemorate the milestone.