Stay Connected
Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Willis Ranch Earns Commercial Commitment to Excellence Award
Willis Ranch combines traditional stockmanship with modern genetic tools to produce cattle that thrive and meet high-quality carcass targets. Earning them the 2025 Commercial Commitment to Excellence award.
Success, Despite Challenges
Today’s market is complex and competitive. The collective effort of stakeholders across the supply chain positions Certified Angus Beef to meet the record demand for premium beef moving forward. Signals across the beef industry are clear and Angus farmers and ranchers seeking high-quality genetics that deliver premium beef are producing a product in high demand.
Maplecrest Farms Receives Certified Angus Beef Ambassador Award
Maplecrest Farms bridges every step of the beef supply chain, from raising Angus seedstock to managing a retail meat store and hosting food industry partners. Their ability to connect ranching, genetics and consumer engagement earned them the 2025 CAB Ambassador Award.
Means Ranch Company Earns Certified Angus Beef Sustainability Award
Four generations of the Means family built a legacy through sustainable grazing, water conservation and careful selection of Angus genetics for their south Texas environment. Their stewardship earned the 2025 CAB Sustainability Award.
Tehama Angus Ranch Receives Seedstock Commitment to Excellence Award
Tehama Angus Ranch balances maternal traits, carcass merit and customer profitability while stewarding pastures and making data-driven breeding decisions. This earned them the 2025 CAB Seedstock Commitment to Excellence award.
Keep the Supply Coming
A record-high 800 registrants from 17 countries gathered in Austin, Texas, to learn more about CAB, become inspired by the culinary work of chefs and pitmasters, and celebrate sales and production success. But at the forefront: supply and demand, a reflection of the chaotic past year, and preparing for what’s ahead.
CAB Insider
Big Shifts in Quality Grades
The 2025 quality grade trend tracked the USDA Prime grade a full percentage point higher than the prior year through August, averaging 11.5%. Since then, the Prime grade trend has defied seasonal expectations, normally setting a course toward a fall low in both Choice and Prime grade percentages.
Tracking Premiums to the Source
Certified Angus Beef faced the same challenges in the formative years, as the first branded beef label set out to garner specification-based premiums in a market where none existed. Now in its 47th year, the brand has successfully carved out premiums over commodity USDA Choice from end to end of the carcass.
Behind the Brand
Colvin Scholarships for Food and Agriculture Students
Investing in the future of the beef industry, Certified Angus Beef will award $100,000 to college students passionate about food and agriculture from the Colvin Scholarship Fund. Applications are across three categories and open through April 14.
Thriving with Shrinking Supply
Even as the nation’s cow herd contracts, “more pounds” and “higher quality” have been common themes. Specific to commercial cattlemen: It still pays to focus on carcass merit, in addition to other economically relevant traits.
Rob Shuey Joins Certified Angus Beef Board
Shuey knows the product and understands sales and how CAB partners view the brand. This extends internationally, given he retired from Tyson as the senior vice president of international fresh meats, lending him a global perspective for CAB’s licensed partners.
Success Stories
From White House to Farmhouse
At Pleasant Valley Farm in Brookville, MD, four generations of the Stabler family have blended tradition and innovation to create a thriving, diversified Angus operation. Honored with the Ambassador Award at the 2024 Certified Angus Beef (CAB) Annual Conference, the Stablers exemplify a commitment to sustainable farming, community engagement and educational outreach. Their significant contributions to the hosting on behalf of the CAB brand highlight their commitment and play a key role in receiving this award.
What’s Good for the Cattle, Is Good for the Wetlands
JY Ferry & Son, Inc., named the 2024 Certified Angus Beef Sustainability Award winner, exemplifies how sustainability in agriculture can bridge quality beef production, land stewardship, and wildlife management. At JY Ferry & Son, what’s good for the cattle is good for the wetlands—and good for the next generation of this multi-generational family business.
Humble Growth
Customers from around the world file into the Shamrock Shack beside their sale ring each spring and fall. They’re not just buying into Connealy cattle, but the customer-service guarantee. For getting that and a lot more right, Connealy Angus was recognized with the 2024 Seedstock Commitment to Excellence award.
Consumer Connection
From barn painting to Rural Relief
The barn painting initiative started as a public relations project, but it quickly turned into more than brand logos scattered throughout the country. Sheltering Generations – The American Barn features 40 dedicated Angus producers, and all proceeds from book sales go toward the CAB Rural Relief Fund, aiding ranch families during natural disasters.
Certified Angus Beef ® launches new consumer loyalty program
The CAB brand has launched the Steakholder Rewards™, a consumer loyalty program where members earn points for their involvement with CAB. Research shows loyalty programs drive demand for the brand’s beef.
Old-fashioned excellence
Long time CAB licensed packer Bob Boliantz is continuing the trade that has been passed down for generations. Looking for premium carcass quality, Boliantz connects with local producers to educate on management practices to increase marbling.