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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Means Ranch Company Earns Certified Angus Beef Sustainability Award
Four generations of the Means family built a legacy through sustainable grazing, water conservation and careful selection of Angus genetics for their south Texas environment. Their stewardship earned the 2025 CAB Sustainability Award.
Tehama Angus Ranch Receives Seedstock Commitment to Excellence Award
Tehama Angus Ranch balances maternal traits, carcass merit and customer profitability while stewarding pastures and making data-driven breeding decisions. This earned them the 2025 CAB Seedstock Commitment to Excellence award.
Keep the Supply Coming
A record-high 800 registrants from 17 countries gathered in Austin, Texas, to learn more about CAB, become inspired by the culinary work of chefs and pitmasters, and celebrate sales and production success. But at the forefront: supply and demand, a reflection of the chaotic past year, and preparing for what’s ahead.
Consumer Demand, Power of Quality
Demand for high-quality beef persists. But with that demand comes challenges. From tight cattle supplies to higher costs and increasing pressure on retailers to deliver a consistent eating experience, the pressure is on. David O’Diam, CAB VP of retail, addressed the current retail beef environment, highlighting both opportunities and challenges in today’s marketplace.
A Summer to Learn, Grow
CAB opens four internship positions each summer, guiding students as they apply their skills from the classroom in a real-world setting. From their first day to their last, interns are treated more like full-time employees. Experiencing what it’s like to work for the brand, from brainstorming sessions to executing projects.
Data-Driven Progress and Partnerships
Discussions at Feeding Quality Forum reaffirmed the industry’s commitment to quality, transparency and innovation. With record Prime rates and strong consumer demand, producers who invest in genetics, health and relationships are positioned to drive progress and capture premiums.
CAB Insider
Continual Improvement Drives CAB Acceptance Rates
The past year marked the tenth consecutive year that brand sales have topped one billion pounds. This is impressive for the brand, given the year was constrained by significantly fewer fed cattle harvested. In fact, the 5.77 million certified carcasses represent a 2.9% decline in carcass supplies for the brand than last year.
Carcass Weights at it Again
Heavier carcass weights are no headline in 2025, yet this week’s official beginning of fall presents a great time to check in on weight trends. Year to date, average weekly fed cattle carcasses are 24 lb. heavier than a year ago and an astounding 46 lb.
Behind the Brand
Thriving with Shrinking Supply
Even as the nation’s cow herd contracts, “more pounds” and “higher quality” have been common themes. Specific to commercial cattlemen: It still pays to focus on carcass merit, in addition to other economically relevant traits.
Rob Shuey Joins Certified Angus Beef Board
Shuey knows the product and understands sales and how CAB partners view the brand. This extends internationally, given he retired from Tyson as the senior vice president of international fresh meats, lending him a global perspective for CAB’s licensed partners.
Chef Coats and Cowboy Hats
Two worlds collide, with one focused on raising the best beef and the other crafting dishes that honor it. This innovative program unites students from Johnson & Wales University and ranchers from across the United States, offering an immersive look at the beef industry.
Success Stories
From White House to Farmhouse
At Pleasant Valley Farm in Brookville, MD, four generations of the Stabler family have blended tradition and innovation to create a thriving, diversified Angus operation. Honored with the Ambassador Award at the 2024 Certified Angus Beef (CAB) Annual Conference, the Stablers exemplify a commitment to sustainable farming, community engagement and educational outreach. Their significant contributions to the hosting on behalf of the CAB brand highlight their commitment and play a key role in receiving this award.
What’s Good for the Cattle, Is Good for the Wetlands
JY Ferry & Son, Inc., named the 2024 Certified Angus Beef Sustainability Award winner, exemplifies how sustainability in agriculture can bridge quality beef production, land stewardship, and wildlife management. At JY Ferry & Son, what’s good for the cattle is good for the wetlands—and good for the next generation of this multi-generational family business.
Humble Growth
Customers from around the world file into the Shamrock Shack beside their sale ring each spring and fall. They’re not just buying into Connealy cattle, but the customer-service guarantee. For getting that and a lot more right, Connealy Angus was recognized with the 2024 Seedstock Commitment to Excellence award.
Consumer Connection
From barn painting to Rural Relief
The barn painting initiative started as a public relations project, but it quickly turned into more than brand logos scattered throughout the country. Sheltering Generations – The American Barn features 40 dedicated Angus producers, and all proceeds from book sales go toward the CAB Rural Relief Fund, aiding ranch families during natural disasters.
Certified Angus Beef ® launches new consumer loyalty program
The CAB brand has launched the Steakholder Rewards™, a consumer loyalty program where members earn points for their involvement with CAB. Research shows loyalty programs drive demand for the brand’s beef.
Old-fashioned excellence
Long time CAB licensed packer Bob Boliantz is continuing the trade that has been passed down for generations. Looking for premium carcass quality, Boliantz connects with local producers to educate on management practices to increase marbling.