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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Chef Coats and Cowboy Hats
Two worlds collide, with one focused on raising the best beef and the other crafting dishes that honor it. This innovative program unites students from Johnson & Wales University and ranchers from across the United States, offering an immersive look at the beef industry.
Marbling, Feet and Fertility: Are they related?
The Angus breed has enough genetic diversity to allow breeders, and their commercial bull customers, to make progress across multiple traits simultaneously. One bloodline may be high in marbling but does not check the boxes you need for other traits. That does not mean marbling is the cause—it simply means your search for the ideal genetic pairing is not done.
Mark Ahearn Completes Term as CAB Board Chairman
Mark Ahearn admits his role as the chairman has meant a lot to him and his family. He expresses gratitude to those who believed in him throughout the past year and looks forward to seeing the future successes of the premium beef brand.
The Second-Best Sales Year for CAB
While the total fed cattle supply declined by 1.6%, this year a record 5.96 million carcasses, up 2.4%, were certified for the brand, with 37.4% of all Angus cattle meeting the brand’s strict quality standards. A record 730,000 carcasses qualified for Certified Angus Beef ® Prime.
Noble Research Institute and Certified Angus Beef Launch Partnership Centered on Promoting Land Management for Livestock Producers
Land Stewardship, launching November 2024, is an extension of Noble’s educational curriculum and offers an introduction to soil health principles and its effects on ecosystem processes. This free, online program is available for producers of all sizes and locations to gain insights into healthy soil, better grazing animal performance and a more resilient and profitable operation.
Customer First Mentality
When potential buyers fill the Connealy Angus sale barn, they’re not just there for the genetics but the customer service guarantee. For getting that and a lot more right, Connealy Angus was recognized with the 2024 Certified Angus Beef Seedstock Commitment to Excellence award.
CAB Insider
Seasonal Shifts in Beef Item Demand
Seasonal demand shifts for different cuts constantly change the percentage of total carcass value that each cut represents. Often those changes are subtle, but January is typically characterized by more dramatic adjustments with contribution from several cuts shifting total carcass value.
2024 Regional Premiums and Discounts
Launched in early August 2024, the USDA’s Live Cattle Mandatory Reporting dashboard is still a relatively new tool. The purpose of the web platform is to keep market participants informed of trends in price distribution across regions and between differing quality and yield classes of cattle.
Success Stories
Marketing Feeder Cattle: Begin with the End in Mind
Understanding what constitutes value takes an understanding of beef quality and yield thresholds that result in premiums and/or discounts. Generally, packers look for cattle that will garner a high quality grade and have excellent red meat yield, but realistically very few do both exceptionally well.
Kansas Ranchers Recognized for Sustainability Efforts
Kansas’ Wharton 3C Ranch thrives despite droughts, winning the CAB 2023 Sustainability award. The data-driven, quality-focused approach of first-generation ranchers, Shannon and Rusty Wharton, yields 100% CAB cattle. Their commitment to sustainability and industry collaboration sets a bright future for the cattle business.
Saskatchewan Angus Ranch Earns Certified Angus Beef Award
JPM Farms in Canada quietly gained recognition for its dedication to environmental sustainability and quality cattle. The Monvoisin family earned the 2023 CAB Canadian Commitment to Excellence award for their outstanding results and partnership with Duck Unlimited, showcasing their commitment to improving the land, cattle and family daily.
Consumer Connection
From barn painting to Rural Relief
The barn painting initiative started as a public relations project, but it quickly turned into more than brand logos scattered throughout the country. Sheltering Generations – The American Barn features 40 dedicated Angus producers, and all proceeds from book sales go toward the CAB Rural Relief Fund, aiding ranch families during natural disasters.
Certified Angus Beef ® launches new consumer loyalty program
The CAB brand has launched the Steakholder Rewards™, a consumer loyalty program where members earn points for their involvement with CAB. Research shows loyalty programs drive demand for the brand’s beef.
Old-fashioned excellence
Long time CAB licensed packer Bob Boliantz is continuing the trade that has been passed down for generations. Looking for premium carcass quality, Boliantz connects with local producers to educate on management practices to increase marbling.