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M&M feedyard

M&M Feeders wins CAB honors

by Miranda Reiman

September 24, 2020

“Honesty is the best policy.”

 For brothers Mel and Marvin Huyser that’s not just an old saying. It’s a code they live by, the way they run their cattle feeding business and how they lead their families.

“Honesty is the best business advertisement you can have,” says Mel Huyser. “We have always stuck to our guns on that. It has always paid off.”

Customers come from word-of-mouth or longtime connections. In turn, the feedyard gets more high-quality cattle and helps create more of them.

“It’s about treating people right, treating people with integrity,” says Mel’s son Daron, who joined the family business in 2005. “We want to take care of the customer cattle the same way we would take care of our own—and even better—because their trust is in us to take care of their cattle.”

For building beneficial relationships and their drive to produce the best, M&M Feeders earned the 2020 Feedyard Commitment to Excellence Award from the Certified Angus Beef ® (CAB®) brand.

Huyser family

The best hard choice

In the early 1990s, the Idaho family saw inputs and markets moving toward the middle of the U.S., so one branch decided to do the same. Mel and Connie relocated to Elm Creek, Neb., in 1992, while Marvin and Reeta stayed put.

“We could see the cattle industry was changing,” Mel says. “The packers were out here and the corn was out here and it was a good move for us.”       

It took patience and prayer, and a big dose of faith.

“We’ve been blessed that we’ve been given this area, and this facility, and blessed with my kids because they love the business.”

Daron went off to college to study animal science, Marvin managed commodity trading from Idaho and Mel ran the feedyard. They wanted to expand, but the right opportunity was just out of reach—until 2015.

“It was like getting that winning lottery ticket,” Daron says. “You have the opportunity to do what you want to do, to come back, be large enough to establish and carry a family, take care of customers. I thought, ‘Let’s jump in with both feet and go.’”

They purchased the yard at Lexington, where Daron now manages operations with his dad. Nearby Daron and wife Hayley raise their three boys. His sister, Jamie, tackles the daily tasks at Elm Creek.

“It’s somebody in the family feeding the cattle, taking care of the cattle day to day,” Daron says. “We don’t have to sit and look off a computer and tell you exactly whose cattle they are. We have relationships; we talk with the people weekly.”

In almost no time, they had the 6,500-head second location full of customer cattle and their own.

M&M feedyard cattle
M&M feedyard

Raising the feeding kind 

A friend at the local café nudged Daron to apply for the Young Farmers and Ranchers loan that kick-started the herd. But he credits their genetic supplier, Connealy Angus, Whitman, Neb., with getting them set for success.

“They helped us see the value of genetics,” Daron says. “We could see the improvement starting with the calves carried all the way through onto the carcass traits and the different premiums that we could get.”

They’ve improved calf vigor, disposition and mothering ability, too.

The Huysers artificially inseminate the entire herd, calve early and hit the April market with 14-month-old finished cattle. Most go right up the road to Tyson, where they’ll often bring $5 to $10 above the market and reach 60% CAB acceptance, not counting another 10% to 15% Prime. Trying to hit that earlier market, they sell “a little green,” Daron says, noting 10% yield grade 4s.

“Certified Angus Beef has been a way that we can add more value to our carcass,” he says, while also securing demand by meeting consumers’ needs.

Having “skin in the game” helps them share what’s worked in their herd, along with the carcass and performance data. It’s helped them narrow their purchasing orders, too, transitioning from unknown genetics to those with more reliability.

“We’ve seen the value of buying cattle off of one ranch or off of a bigger group of cattle from people who are really invested and improving their genetics,” he says. Verifications programs like AngusLink® show which cattlemen are probably already doing all the little things that add up.

Knowing the cattle’s history gives them confidence, but with capital invested at each turn, it still takes more than a little faith.

“We prayed that if it was God’s will, that the doors would open, and they did open,” Marvin says. “And the biggest thing was when they did open, to have the faith to walk through the door and keep going.”              

CAB recognized its 2020 honorees at the brand’s virtual annual conference on September 23 and 24.

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CAB names first-ever Sustainability Award honoree

Wilson Cattle Company & Beef Northwest cast a vision for the future of beef production

by Nicole Lane Erceg

Photos by Nicole Lane Erceg and Kylee Kohls

September 24, 2020

“No, I don’t have a background in agriculture. I just started here as an intern.”

It’s a story told by many employed at the Pacific Northwest cattle feeding business. From the sixth-generation cattleman analyzing pasture data, to the yard manager at Quincy, Wash., to the pen rider monitoring cattle health in the Nyssa feedyard near the border of Idaho, people are the hub of this wheel.

Together they care for more than 100,000 head in four locations, the other two at Hermiston and Boardman, Ore.

It sounds big, but feels small. The shared Beef Northwest and Wilson Cattle Company headquarters look like most other ranch offices. Dogs greet visitors at the door and the “parking lot” is a row of trucks positioned outside the working pens.

Cattle, of course, are a critical part of the equation. It’s their measurement of performance that determines success — rooted in the philosophy that one plus one should always equal more than two.

The two entities are halves of the same whole. One feeds, the other breeds and stocks a steady supply, ready to fill the pens as they empty. Wilson Cattle Company harvests the grass in Baker Valley while Beef Northwest, started by the fifth generation of Wilsons, finishes the cattle. It’s a symbiotic relationship, both dependent on each other — challenging even for those who serve inside to determine where one ends and the other begins.

Zach Wilson

Wilson Cattle Company

The ranch system is based on intensive rotational grazing combined with making the land the best habitat possible for more than the 2,000 Angus-based commercial cows and 12,000 stocker cattle that call it home.

“If it’s good for the little bugs in the soil, or the migratory birds or larger mammals like elk or deer, even rodents, it’s going to be good for the cattle,” Zach Wilson, sixth generation on the ranch, says. “If you treat it more as a holistic system, rather than simply inputs for the cattle, then you’re going to get better performance out of your cattle.”

It’s not, as Wilson would put it, “hippy woo-woo.” He has the data to prove it works, boiling down the economic input into gains and head-days in pasture.

“Our job is to work with Mother Nature,” he says. “She knows best. We try to figure out the best incentives for what is going to help her be her most productive self.”

It’s a high road that takes discipline.

“The ranch is like a muscle,” Wilson explains. “We’re working it out to make it stronger, just like we’d go to the gym and do pushups. It’s a living organism and it should be treated as such.”

Angus commercial cows
Beef Northwest

The Feedyard

Eastern Oregon isn’t known for cattle feeding. Far from the Corn Belt and High Plains, the model requires progressive thinkers who harness a resource the landscape does offer: potatoes.

The feeding facility sits just down the freeway from french-fry factories. Tater tots, fries and jojos that don’t make spec become the basis for a high-quality mixed ration.

“If we weren’t here to utilize the potatoes, they would end up in a landfill,” Szasz explains. “That’s where they were going, prior to us being in the area.”

It’s in their DNA to look for opportunities to innovate around every corner. At the same time, the Beef Northwest team fiercely protects the best traditions of the past.

It’s cowboys and cutting-edge technology, a commitment to excellence in every chore. Quality cattle-feeding requires focus beyond the feed bunk, and they hold themselves accountable through Progressive Beef, a branded and audit-verified production system.

“I believe the quality of the beef that comes out of Beef Northwest is directly related to the quality of the people,” says Wes Killion, Chief Operating Officer. “It’s a window into the company that goes with every aspect, be it environmental stewardship, animal health, animal performance or consumer eating experience.”

Szasz

Sustaining success

Sustainability was a mindset at Beef Northwest and Wilson Cattle Company long before the term became a buzzword, earning the sister organizations the first-ever Certified Angus Beef ® Sustainability Commitment to Excellence Award.

“The more we can take care of the environment, the better opportunity there is for a better outcome for the cattle, be it health or performance as well as quality,” Killion says. “All of those play a vital role. We want to be leaders and not followers on the environmental aspect of feeding.”

The ideal animal coming into the yard begins with quality genetics. Szasz is looking for an Angus-type, 750-pound steer that won’t have any health challenges.

 “It is something we truly value when we go out and procure cattle,” says Killion. “We’re always looking at cattle that would qualify for Certified Angus Beef premiums.”

Because sustainability includes a black bottom line.

“I think there’s a disconnect when people talk about sustainability, that it’s either profit or environmental improvement,” Wilson says. “It’s the exact opposite. To me it means working with the weather, the land, the people and the cattle. Letting nature and the environment tell us what to do because if you do that, then the bottom line will show you’re doing the right thing.”

Sustainability is a nebulous term, one so all-encompassing as to challenge grasp. In this corner of the world, though, it’s a clear, shared vision that the business is much bigger than any one individual. Each person’s commitment to consistent betterment in their area of ecology, cattle health, genetics, technology or people creates collective value.

Sustainability isn’t just about the end product, the ranch or the feedyard.

It’s everyone in between.

CAB recognized its 2020 honorees at the brand’s virtual annual conference on September 23 and 24.              

 

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The price is right

Colorado farmers know the value of their cattle, start to finish

By: Morgan Marley

At the headquarters of a farm situated between its irrigation circles west of Iliff, Colo., coffee is brewing in the Stieb Brothers Feedyard office. The daily 9 A.M. meeting is about to start.

With no typical day or agenda, each of five team members begin by comparing “headaches” and inviting discussion on plans for handling them.

It all started as a crop farm with feeding pens and evolved into a diversified ranch with plenty of chores to go around.

“We didn’t even have cows back when we were in college,” Leo Stieb says.

For sure, no cows stayed for a whole year back in the 1970s and early ’80s.

“If we did have cows, we’d buy them after we got our crops out and just calved and sold them,” he says. “We never kept a herd.”

The feedyard was stocked solely with calves from auction barns.

A generation before, the Stieb Brothers had grown capacity from 500 to near 2,000 head. Today, cousins Leo and Don have room to feed 3,000.  

“That’s about how much feed we could supply,” Leo says. “We never fed for anybody else, but now we’ve had to start that to build up more income.”

In the 1990s, the family began to buy heifers out of artificially inseminated (AI) cows of any breed. It was time to build a keeper herd.

Like most decisions, adding a permanent cow herd to the mix was price driven.

When they were just buying whatever was cheapest at the sale barn, it helped justify a few higher bids if they knew where cows came from.

“But when they started costing $2,000 to $2,500, we decided we better start raising our own,” Leo says.

The added complexity and scale of more and expanding enterprises takes more hands to get the jobs done. Now including the cousins, there are five full-time and another three part-time employees in the summer.

“We raise all the grain ourselves,” Leo says. “That’s our big thing. Now, we’re gonna have to start buying some because we’ve added on so much.”

The 2,500 irrigated acres can’t grow enough corn, wheat and alfalfa for the hungry mouths they have to feed.

“Pasture’s getting hard to grow,” he says. “That’s why we started the irrigated grass, and it’s worked pretty well for us.”

As time went on, the cousins began upgrading their herd by retaining only AI-sired heifers from registered Angus bulls. Progeny were evaluated by performance in the home feedyard and at a nearby packing plant.

“We know the quality we’re getting now,” Leo says, emphasizing the need for ever higher quality bulls.

They don’t have to go far to find them. For four years they’ve bought bulls from Walter Angus near Hudson, Colo.

“He really sees the value in genetics, especially from Angus,” Ty Walter says. “Rarely do people who retain ownership actually feed their own calves. So Leo knows that carcass traits are important for his return on investment.”

A mix of red, white and black cattle still roam the eastern Front Range, but Angus covers the majority.

When you calve out nearly 800 cows, you don’t want a lot of problems, the cousins note. Angus maternal instincts and reasonable calf size make it easier on cattle and people.

“We don’t want any 100 pounder; 80 pounds is really pretty good,” Don says. “I don’t like pulling calves.”

Other improvements to the herd come from keeping younger cows. What used to be 10 to 12 years had changed to no more than 9 years in production.

Once they get through calving and planting crops, summers are spent tending irrigation lines and moving cattle around to grass. The day cows and calves first go out to pasture is a favorite day, relieved that the calf crop has literally found room to grow. They’ll stay on grass until weaning at 500 to 600 pounds.

From there, the sorting begins with an initial split according to sex. Performance differences create later opportunities for sorting until the ultimate, choosing animals at optimum finish. When calves appear ready to head to Cargill in Fort Morgan, the fattest ones are picked off for a first load. All are sold on a value-based grid, but judging their best-value timing is all based on visual appraisal and decades of experience.

“In one load, we had 91.25% Choice, which paid back $13 a head in premiums,” Don says. At the time, cattle at the plant were averaging 65% Choice. Typically, more than half of each pen makes it into the Certified Angus Beef ® brand, with nearly 18% grading Prime.

Marketing on the grid started when they began raising their own replacements. At first, the cousins weren’t focused on Angus.

“But the premiums were better,” Don says, “so we made the change.”

Tying everything together that goes into farming, ranching and feeding can be hard work. But when it’s all you know, the cousins agree, it’s all you really want to do.

“You see a lot of people that don’t work near as hard and make a lot more money,” Leo says. “I don’t know if they’re as happy as we are.”

Originally ran in the Angus Beef Bulletin.

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By: Morgan Marley

Thunder rolls across northeast Missouri as the morning storm clouds darken. Hard rain begins pelting the ground and the backs of cattle lined up for breakfast. It’s not an unusual start for a day where 39 inches of rain fall each year.

Far less common is a feedyard nestled into the hills. This one may not stop you as you drive by, but it’s big enough to see just south of Knox City, Mo., on Google Maps satellite view when the address only takes you to the town.

For nearly 140 years, this farm has grown cattle and grain for the Miller family.

These days, Steve Miller and his three sons each have their own operations with crops and a total of 700 commercial cows, but they work cooperatively to keep everything running smoothly. The patriarch feeds cattle in the yard every day, regardless of weather.

Brothers Bill, Chad and Russ are in charge of genetic decisions, sharing advice and honing in on the kind of cattle the family wants in their 1,500-head feedyard.

Obviously, only a portion of the fed cattle can be homegrown, so they buy some and contract with an order buyer who’s come to understand what they want and where to find them.

All agree on the merits of Angus cattle.

“We have been focusing on carcass quality,” Bill says. “The data is showing the more Angus background we can put in these things, the premiums are paying.”

Genetics that pay

He and the family debate the advantages of hybrid vigor and occasionally bring in other breeds. Currently they’re trying some Charolais and Red Angus genetics.

“We wanted to see if we can keep the quality grade and make carcasses bigger,” Bill says. “It seems like the stronger Angus genetics are still the ones paying.”

All their fed cattle sell in load lots on a value-based grid to the Tyson plant at Joslin, Ill. That’s about four hours away but of course it takes a while longer for the results in the form of data and check.

“Our straight Angus calves are showing at least twice as many Primes as other cattle,” Bill says. They appreciate the premium for hitting the Certified Angus Beef ® (CAB®) brand target, but consider CAB Prime as bullseye. “The Prime premium is two to three times more—that’s what really pays,” he says.

While they have always bred for balanced genetics with an emphasis on carcass traits, the family is relatively new to grid marketing.

After buying bulls from Brinkley Angus Ranch at Milan, Mo., for 10 years, Jim Brinkley knew the Millers’ genetics. He advised them to retain ownership through finishing to get paid for what should be high-quality carcasses.

Three years ago, they tried it.

“We thought we did extremely well,” Bill says.

It’s hard to argue with 95% CAB that included 77% Prime on their first loads. Their 300 home-raised cattle born in 2017 also beat 70% Prime, but the ’18 calves rang bells when they finished at 99% CAB with 82% Prime. In six home-raised loads, the two poorest grading cattle were low Choice.

Average genetics won’t produce those results. It took investments in time, technology and the study of expected progeny differences (EPDs).

“When we went to grow the cow herd, we decided to try the GeneMax® program,” Bill says. “It took two, three, four years to get that data built up and that is when it started showing and we knew we were on to something.”

When time and resources allow, they breed many of their cows via artificial insemination (AI). Otherwise, the Millers rely on the Angus bulls they’ve been buying. “The carcass traits seem to be working at Brinkley’s,” he says.

“Basically it seems to be the data always goes back to carcass quality and growth combined all in one,” Bill adds. “It is something that is producing—from the cows to the feedyard.”

Consumer demand for high-quality beef is strong. And when the cattle are “taken care of properly,” he says the premiums pay cattlemen and consumers get the benefit.

Covering your assets

The weather in northeast Missouri provides plenty of everything. The summers are hot. The winters are cold. And many years, like 2019, bring lots of moisture to make feedyard conditions difficult.

A few years ago, the Millers went looking for a solution.

After considering barns in all shapes and sizes, they designed something that uniquely fit their needs. In 2017, Chad started to build.

“From what we calculate, the increase in average daily gain will take care of most of the payments,” Chad says. “So it is working.”

There are many more benefits than shelter from the elements, but among the linked advantages are no worries about access to the bunks. That goes back to efficiency.

“They don’t miss much time on feed,” Bill says. “If we lose a few days when they don’t consume as much, efficiency is lost. So that’s part of the wintertime aspect of the barn that keeps animals moving forward.”

Cattle comfort, efficient use of space and feed means sustainability.

“I think if we do things properly by keeping data on the calf from the time it hits the ground to when beef lands on the plate, we can make more informed decisions to be more sustainable,” he says.

While individual data will keep those Primes coming profitably, enterprise records show the barn that now represents 20% of total capacity is a good model for converting more of that capacity to indoor feeding.

When you’re doing everything right from cows to bull choices and fed cattle, things just come together.

“It takes it all to be profitable and produce high-quality meat,” Bill says.

Whatever the weather or markets, their strategies keep moving closer to perfection.

Originally ran in the Angus Beef Bulletin.

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Leveraging known genetics

Missouri cattlemen capitalize on retained ownership opportunities.

By: Nicole Lane Erceg

It’s been more than a decade since Blake Robertson marketed his calves through a sale barn.

Retained ownership may seem like risky business, but Robertson knew enough to gain the confidence to find out more. After years of selling and then watching others reap the benefits of his Angus genetics, he was curious about the data and the impact it could have on his own profitability.

“We felt it was time to see what we really had and what we needed to make improvements on to move forward,” he says.

The young cattleman bought his first Angus heifers while still in college and today runs a commercial herd of 150 near Nevada, Mo. 

Working in tandem with father-in-law Virgil Ast, the families operate separate herds with similar goals and common genetics from cost-shared bulls. Ast calves in the spring, Robertson in the fall.

It was Ast who motivated his son-in-law to retain ownership after he made the change in 2014 and found the data promising. He remembers being surprised to see his calves grade 100% Choice or better. It inspired Robertson to go down that discovery road.

“In my heart, I knew we had good cattle,” Robertson says. “I was nervous, but at the same time, there’s always room for improvement and that’s what we try to focus on each year.”

And every year he says it gets better.

Today the herds are purebred Angus, but it wasn’t always that way. When Ast moved to Missouri in the 1970s, he had Herefords and a Longhorn bull. He transitioned to Limousin and experimented with crossing Maine Anjou, Simmental and Angus before a full transition to the business breed.

Changing with the times

“Everything changes so fast,” Ast says. “We’re always keeping an eye out for something different to elevate our herd.”

It’s a mantra Robertson applies to his own operation.

“If you’re not staying ahead, I fear you’re going to get left behind,” he says.

They apply the philosophy to selecting new genetics.

The majority of their bull battery hails from nearby Hinkle’s Prime Cut Angus Genetics, with Gardiner progeny from Kansas sprinkled in. The pair hold the bar high on expected progeny differences (EPDs), setting a floor of $150 (preferably $160 for Robertson) for $Beef while analyzing EPDs for calving ease on heifer bulls and watching rib eye area, marbling and growth. They look at past carcass data on bloodlines and make each decision, including animal temperament, with the end in mind.

“I pay attention to docility on the bulls,” says Ast. “These animals are so easy to work with and I think that makes the carcass better, when you don’t have over-excited cattle.”

They turn genetics quickly, each bull lasting just a few breedings, and retain replacement heifers from each calf crop. The oldest cow in Robertson’s herd is six.

“We’ve had good success and every time we see a carcass data sheet I want it to be better than the last,” Robertson says. “By updating genetics and keeping everything current, that’s the best way to make it possible.”

Data isn’t something Robertson sits at the computer and just analyzes; it’s engrained into his decision making. Even if it were not a round number, he’d know the last load’s rate of gain — 4 pounds per day — and that’s something he’s pleased with.

Putting data into action

While the industry average has risen to more than 70% Choice, 6% Prime and 30% Certified Angus Beef ® (CAB®) brand acceptance (for Angus cattle), recent loads for Ast have tallied 100% Choice or better with 60% CAB, including 20% Prime without yield grade (YG) 4s or 5s. Robertson had similar success with recent calves earning 94% Choice or better with 68% CAB, one-third of those Prime.

They put the data into selection practice on the maternal side of their herds, too.

“Last year on a set of steers, I had two calves that were Select,” Robertson says. “I no longer have those cows. I want the set of calves we’re getting ready to ship to be better than the set before.”

It’s an aggressive, forward-facing mindset, focused on improvement and profitability. It works for Robertson and Ast.

“From what I’ve seen, the only way you’re making money right now feeding cattle is with the premiums these cattle have for their quality,” Robertson says. “We feel targeting quality like the Certified Angus Beef brand helps earn premiums, and that’s what pays the bills and drives our bottom line.”

They say their key to success has been finding mentors, friends and business partners to help guide the way and data to learn from as it comes.

Preparing for the feedyard

Roberston watches each calf with a careful eye, recording weights at weaning and recording thoughts as they go through the chute. He does the same when he works them again for their booster vaccine, tracking the process and taking into account both genetic and environmental factors.

If the winter season was mild or harsh, or if the weather fluctuated that year, he records it, to capture the reasons why each animal is performing well or underperforming.

Calves are creep fed using Purina Accuration, and maintain that diet postweaning with prairie hay and mineral before the truck ride west.

While in the finishing phase, Roberston and Ast don’t take their eye off the investment. They feed at Hy-Plains Feedyard, Montezuma, Kan., and visit frequently — sometimes as often as six times a year.

“We like to see how they perform in different stages, what they look like, and learn what the (Hy-Plains staff) are seeing and thinking going forward,” Robertson says.

“We decided we were doing the basics at home and wanted to see how they perform so we can get a better idea of what we can do to get better ourselves,” adds Ast.

The feeding partnership has all dedicated to seeing the cattle realize their genetic potential, so that both consumer and producer win.

“We want to produce the best product possible and hopefully it will generate more consumer interest in beef. We work to have a better product to put across the plate,” says Roberston.

Originally ran in the Angus Journal and the Angus Beef Bulletin.

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Own what you do

Tom Jones and his Hy-Plains team keep feeding, learning and showing the way to better

Story and photos by

Miranda Reiman

September 25, 2019

If they set the bar there today, by tomorrow, they’ll raise it higher.

That’s the kind of feedyard Tom Jones manages. It’s the kind of person Jones is.

In 1999, he and investors bought a 28,000-head yard near Montezuma, Kan., and immediately began doing business as Hy-Plains Feedyard LLC. Two decades later he still makes his living on the business, but that looks different today than it did then. It may look different next year, or even next month.

“We have cattle grading 100% Choice and now we are working on the Prime, so what is the next demand driver going to be?” Jones asks. “We have to look to our new customers and they are looking for transparency, wholesome food. They are looking for traceability, so those are some of the things I’m looking for in the future.”

That attitude, and the actions behind it, earned Hy-Plains Feedyard the 2019 Certified Angus Beef ® (CAB®) Progressive Partner Award.

For the good of the industry

Coming off a good year in 2014, the business was in a strong financial position. Having expanded twice before—first to 35,000, then to the current 50,000 head—Jones wasn’t interested in building more pens. New feedtrucks? Too frivolous when the others were in good working condition. Instead of traditional capital outlays, he decided to make a long-term, far-reaching investment.

It took some time to get it just right but in 2017, the company opened its Hy-Plains Education and Research Center.

“We felt it was time. The industry has changed over the last seven years, the genetics have changed. Our ability to study cattle, collect data and see how that affects performance has changed,” Jones says.

The center sits just beyond pens equipped with the GrowSafe system that monitors feed efficiency. The Silencer chute and working facility is the heart of the Center’s building, with viewing deck above and enough meeting space for 200.

 It’s part research, part demonstration facility, part communal office space, but all grounded in sharing knowledge and growing more of it.

“If we can study our lessons, we can make a huge difference,” he says. Jones enjoys feeding cattle for commercial and registered Angus customers because they’re the ones who “influence change in the industry.”

On any given day, staff from ABS might use one office, while next door, veterinary professionals analyze data they’re gathering at the yard. Those would be staff from the Hays, Kan.,-based Veterinary Research and Consulting Services (VRCS).

“The facility, with the managers and Tom’s visionary thinking and ability to think outside the box, it allows us the avenue to try different things, different products and different management strategies to give us valid results that will help us make improvements all along the production chain,” says Miles Theurer, research director for VRCS and Hy-Plains Feedyard.

Anti-microbial usage, vaccination strategies, health detection technology—the list of things Jones wants to study is long, but pointed.

“The kind of cattle we have is a real mixed bag of literally some of the best genetics in the world, along with some of the worst genetics out here,” Jones says, noting they’re 95% customer owned. “We enjoy feeding the better cattle because they are so easy to market. They are fun to feed.”

But the higher-risk kind allow them to compare and do research across many types of cattle.

Cattle feeder turned tour guide

They’re able to find new answers, while externally sharing answers the industry already knows.

“There is a good story to tell, but we are all busy with the way the markets are and the environment and the weather, the whole list of things we worry about. We do have a great story to tell, it’s just hard to find the time to do it,” Jones says.

At Hy-Plains, they make time.  

“My biggest desire was to be able to bring in a busload of fourth graders and have them watch us process cattle,” Jones says. So that’s exactly what he told the architect in 2015.  

The second-story observation area lets guests easily rotate through to get a bird’s-eye view, while hearing what goes on below through the sound system. On the ground floor, the alley snakes around an elevated concrete center, where visitors can safely get an up-close look at the animals.   

“We get comments all the time that, ‘We thought it would be noisy and dusty and dirty,’” he says. “It doesn’t have to be noisy and dusty and dirty.”

Jones hosts the leadership from McDonald’s and Carl’s Jr. in the same place where 120 elementary students from neighboring schools come out for a field day. One day he’s tackling global environmental challenges as a member of the U.S. Roundtable on Sustainable Beef and the next he’s training college-age interns.

A thank you note on his desk—“the most important piece of mail I’ve gotten this week”—shows his focus on the next generation.

“He’s been a tremendous mentor to me, to develop and expose me to different parts of the beef industry,” Theurer says, noting open discussions help frame the research role. “Tom is very direct. You always know where he’s coming from.”

Jones gives second chances, but corrects mistakes when he sees them. Everybody is held to the same standard, and everyone who works with him gets the same version of Tom Jones. He’s focused, competitive and serious about providing the best care he can for the cattle in his yard.

No rodeos allowed

Don’t ask how many cattle they can work in an hour.

“Processing cattle is not a timed event,” Jones says definitively.

It’s early morning load-out time, with three groups destined for one of four major packing plants close by. “This is the best, when cattle are moving but it sounds like nothing is going on.”

He has a 50-mile commute from Garden City each day, but always drives the yard on arrival, as he heads in.

“I just want to make sure we are taking care of the cattle needs right. The cattle will always tell you what they need,” he says. “The problem is that the business is so fast, we don’t always have time to stop and see what they are asking for.”

Training his crew and hiring expert consultants are among his highest goals.

“When we spend time teaching stockmanship skills to our employees, the cattle are not stressed. They are more comfortable so they perform better,” he says. “We don’t allow dogs. We work as quietly as possible.”

It takes extra work and hours to collect data and to do it right.

“These people we have on staff are very interested in making a difference,” Jones says.

Better every day

His push to get better and his desire to win, are as much a part of how he was raised and how he mentors along the way, as they are a personal philosophy. They are values Jones and his wife, Dee, hope they’ve passed on to their two grown children.

From his own dad, the farm boy learned hard work and getting by with less. As a cattle buyer for IBP (now Tyson) and then Hy-Plains Dressed Beef, Jones learned about business. Working for feeding pioneer Earl Brookover, first as a pen rider when he was young and later managing Brookover Ranch Feedyard, Jones saw the importance of setting an example worth following.

“I was totally happy where I was at, and I started making excuses on why it would be hard [to buy Hy-Plains], but we decided to make the change anyway,” Jones says.

Fear of doing something different wasn’t enough to stifle the excitement in the risk.

“I had a business person tell me once, so what if you lose money? You’ll make more next month,” Jones says.

“You have to own something in your life.” That’s a fire that’s always burned in him. “It doesn’t matter if you own the job where you are working or you buy land or own your business. Own what you do.”

When cattle leave Hy-Plains Feedyard, Tom Jones knows his name is on every single one. It weighs on him to reach a little higher each day.    

Originally published in the Angus Journal

A side note

Decades of dedication

Tom Jones, Hy-Plains Feedyard, asked all his managers to come up with one idea that would help them take better care of the cattle.

Cesar Martinez didn’t have to think long that day. He already had one in mind.

“If I knew exactly how much feed I was putting in every pen, then I’d know exactly what each one was getting,” offered the feed mill manager and head bunk reader.

They did know down to 100-pound (lb.) increments. Today, each pound that goes into the bunk is tracked in a master spreadsheet. 

“It’s my bible,” Martinez says now.

It’s important to him, because it’s important to the cattle.

“Of course, I can’t do it all by myself,” Martinez says, praising the crew that helps deliver a consistent ration to the same pen within 15 or 20 minutes of the same time every day.

“If I’m gone three or four days, the first person I come and find is Cesar,” Jones says. It’s a trust that runs clear back to 1977, when the pair worked together for Earl Brookover. They were just getting started—Jones back from junior college and Martinez with three young children to feed—riding pens together.

Decades later, they see their daily goals much the same.

“Be good at what you’re doing all the time,” Martinez says.

“We are a team,” Jones says. They make protocols and stick to a plan. They follow posted “T.L.C.” signs that hang around the feedyard. “We’re in competition every day with somebody else in this industry and these guys like to win. We know we win when our customers send more cattle the next go around.”

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All-in cattle feeding

Timmerman family receives CAB honors

Story and photos by

Miranda Reiman

September 25, 2019

While Jason Timmerman was playing in the dirt, building pens and mounds with a toy loader, his sister Kristin was probably in the house reading an old classic.

If he chose an outside chore, she preferred the intellectual challenge.

With each passing year, Jason grew a little more into the boots of the cattle feeders he idolized. He scooped bunks, drove the feed truck and rode around with Grandpa Leo, making deals and looking at cattle.

“What do I love about cattle feeding? Everything,” Jason says. If it was true then, it’s true tenfold today.

Kristin imagined a future as a librarian and helped her mom fill out ledger books by hand.

Ryan was born 15 ½ years after his older brother, and when at the feedyard, he wished he were shooting hoops or throwing a football instead. If the Broncos business office had an opening, he might have applied.

Veteran cattle feeders Norm and Sharon Timmerman, of McCook, Neb., encouraged their children to follow their own passions, and they did. After college, Jason started with Timmerman Feeding near Omaha, while CPA Kristin ran her own accounting firm and Ryan pursued a degree in business management with a sports and recreation option.

Then came the opportunity that first allowed Kristin and husband Jeff Stagemeyer, and later Ryan and wife Nicole, to be involved in the family business. Jason and his wife, Wendy, were already living near the Colby, Kan., yard.

“Proud.” It’s the only word that comes to mind, when Norm thinks of how it all turned out. Not the bragging kind of pride, but joy and satisfaction.  

“It’s nice to be that good of friends with your family members, who like to work together,” he says. “It all fell into place.”

Each day, the family brings diverse interests and skillsets, a shared trust and camaraderie to the work they do for the feeding company they jointly own: NA Timmerman Inc. They started in 2012 with yards at Indianola, Neb., and McDonald and Colby, Kan., now also including locations near Holyoke and Sterling, Colo., with a one-time feeding capacity of 80,000 head.  

For their dedication to grid marketing, feeding premium cattle and a call to doing the best job every time, the Norm Timmerman family received the 2019 Feedyard Commitment to Excellence Award from the Certified Angus Beef ® (CAB®) brand. They were recognized at the CAB annual conference in Asheville, N.C., in September.

The quality kind

“There are a lot of small feedlots that specialize in the high-quality type, but larger feeders don’t always have the benefit of picking and choosing what cattle they feed. They need to keep the pens full and often feed a wide variety,” says Paul Dykstra, beef cattle specialist for the brand. “They’ve really evolved over the last 20 years or so, under Jason’s vision, to procure cattle that will do well on a grid.”

When producers see a focus on quality at that scale, it sends a message to the industry, he says.

In 2005, the Timmermans tested grid marketing with sales of 2,100 head on a Cargill formula. Today that number is closer to 150,000 annually.

Without that focus, Jason says, “We wouldn’t be feeding as good of cattle today.”

It’s changed their procurement and it’s changed their harvest targets. The animals are fed to their potential, not based on the whims of one day’s market.

“We keep the feedyard full and we manage our risk and we try to maximize our performance to the best of the ability of our cattle,” he says, “versus the old cash system: hurry and sell, or wait and make them too big. When they’re ready, they’re ready, we just keep rolling and just manage the risk on the other side of it.”

Despite a difficult winter and early spring for Great Plains cattle feeding, the Timmerman marketings still hit 38% Certified Angus Beef ® (CAB ®) brand and Prime for a three-month average into this summer. In recent years with more cooperation from Mother Nature, their branded quality numbers have been significantly higher across the board.

Jason and Jeff have been extensively using artificial insemination on the 700-head cow herd they own together, which shows them the impact of genetics on the final results. Three years of feedyard data on the progeny reveals more than half of them grade Certified Angus Beef ® (CAB®) brand and Prime.

Those cattle make more.

“When we get a pen of high-grading cattle that have a lot of CABs, it directly affects us,” Jason says, “because it’s money in our pocket.”

Those cattle also signify a mark of achievement.

“I like the self-satisfaction of knowing I did the best I could do,” he says.

Extra effort

That’s a shared Timmerman trait often expressed as extra hours at the yard and office, doing whatever it takes to keep cattle performing and comfortable.

“Hard work will give you a lot of luck,” Norm says.

When the family beats Norm to work, the father knows he passed on that important value.

“I love mornings before everyone shows up, before the sun comes up,” Jason says. He goes through pen by pen. “Which cattle are these? How are they doing?”

It’s his time. Before the calls come and he’s making fast-but-calculated decisions on risk management and cattle marketing. He’s directing employees and checking in with his siblings.

“If you do all the little things consistently, the cattle will do as projected,” Jason says. “We want to do as projected because people are hedging in their margins based on that.”

Pen maintenance, feed delivery and cattle health monitoring—they all add up.

“There is no room for error. It’s a sole responsibility,” Ryan says. “The job we do at the feedlot impacts our customers. There’s a lot of money involved…it’s their livelihood.”

When he went out to manage the new Sterling yard, Ryan didn’t want to take a day off for several months. “That’s when I felt the weight of the responsibility. We had expectations and a good customer base…”

It’s not like a Timmerman to let people down.

Late into a Friday night, Norm might go by Kristin and Jeff’s neighboring offices in McCook and see lights still on in the back, a lone car parked out front. That’s when he knows they’ve got it, too.

“These are the things that are important to the Timmerman family: their faith, being a good family member, working hard at what you’re doing,” Kristin says.

She and Jeff bring a fresh perspective to the finances, giving purchasing advice and making insurance decisions.

“My dad and I knew the outside very well, but needed someone in the back that could complement us–luckily we had family that could do that,” Jason says.

There’s no CFO he’d trust more.

Leo’s legacy

They had a good example of seeing partnership in action. Timmerman Feeding of Springfield, Neb., started by Leo Timmerman, was into the hands of the next generation, brothers Gerald, James, Ronnie and Norm, when they expanded to Indianola, some 250 miles west.

“This was a farm and we built it from scratch,” Norm says. “We came here in March 1973 and in October 1973, we had cattle in here already.”

There was no mill, no chute, no scale house.

“The office started in our trailer house, where we lived. The office was our kitchen table,” Norm says, giving credit to his wife, Sharon. She kept the books there by day and made it a home by night.

“I say my mother was the glue for my father, and Sharon’s the glue for me,” he says. “I think she just listens better than I do sometimes.”

Then there was the support of the brothers in their own locations, managing finances, business development and risk.

“I’ve only had two jobs in my life, the Marine Corps and Timmerman feedlots,” Norm says. After school and the service he joined the brothers who worked together for the next 50 years. “We felt like this is where they needed us, and this is where we wanted to be.”

By this decade, with the third generation involved, there were dads and uncles working with sons and nephews. Roles were getting harder to define and rather than set limits on who traded out of what account or trying to come up with a consensus on big decisions, it was a natural time to let each Timmerman branch individually exercise their entrepreneurial spirit.

They gave their children the opportunity Leo Timmerman gave them.

“He was really a person that showed a lot of confidence in us boys, and he was the one who gave us the chance and it’s where it all started,” Norm says.

“The boys” learned as they went. Norm fed cattle off a team of horses, and drove semis loaded with hay through Omaha at just 16.

Handing over responsibilities to Jason felt like the natural chain of events.

“It evolved to where I was doing more, more and more,” Jason says, noting the risk management shifted to him through the years. “Then it’s how do you keep it organized? Trial and error. Mistakes, mistakes, mistakes.”

Years like 2014 remind them it’s fun to make money. Years like 2015 keep them humble.

“I don’t think it will ever be easy. You’re in an environment dealing with people, dealing with Mother Nature. You’ve got the element of risk,” Jason says. “It will never be easy, it’s just about how you manage your way through it.”

History says they’ll do it. Being a Timmerman means they’ll do it well.

Originally published in the Angus Journal

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As good as his word

Bohn receives FQF Industry Achievement Award

Some statements are easy to make, harder to live.

“I hope I’m known as someone who keeps his word and does what I say I’m going to do.”

For Jerry Bohn, longtime manager at Pratt Feeders, it’s not a flippant remark, but an honest assessment of the career he’s had. It was never plastered on a wall or written in a planner, but it’s the motto he’s tried to model his life around, both personally and professionally.

“You don’t run a business for practice, so obviously making a profit and doing it right was important for us,” says Bohn, who recently moved into part-time retirement after 34 years at the helm of Pratt (Kan.) Feeders. “That allowed us to be successful because we did focus on doing things the right way, being honest and having integrity. We did what we said we’d do.”

Every time. No exceptions.

For his leadership to the beef industry and dedication to raising quality cattle, Bohn was named 2019 Feeding Quality Forum (FQF) Industry Achievement Award winner in August at Amarillo, Texas. Past recipients selected the honoree for the Certified Angus Beef LLC (CAB)-sponsored award.

“Being recognized by your peers is the ultimate compliment,” Bohn says.

During his tenure at Pratt Feeders, it grew from one yard operating at half capacity to as many as four, with an Oklahoma yard at Buffalo and other Kansas locations at Ashland and Hays (sold in 2014), with close to 120,000-head total capacity.

“It’s treated us really well, as far as the investment,” Bohn says. In 1980, local businessmen purchased the yard, but when Jerry brought his wife Julie and their young family to Pratt a few years later, he took immediate ownership in its success. Since then he’s literally bought into the company, serving on its board now with some second-generation stockholders.

“We had a lot of interaction, but at the same time they weren’t micromanagers,” Bohn says. “They laugh when I describe them as ‘bottom-line oriented.’”

He took his job seriously and personally: “Did everything always go well? No. Were their challenges? Sure.” There’s no sugar coating droughts like 2012 or winters like 1993.

“That was the worst of my career,” Bohn says. “And when you’re going through something like that you’re saying, ‘Man, did I really want to get involved in this?’”

Price challenges weigh heavy, and sometimes a “cow that stole Christmas” rocks an industry.

“I don’t miss the day-to-day headaches, the weather and the markets dropping out,” Bohn says. “I do really miss the interaction with the customers.”

Florida, South Dakota, Kansas—the calls still come from across the country, even though he doesn’t have to relay marketing dates or pen conditions.

“It’s a relationship business,” Bohn says. “It takes a pretty big trust for someone to put a load of cattle, that’s worth $40-, $50-, $60,000 on the road, send them to people you might not have met and trust that they’re going to take care of them.”

Bohn’s name was on the line, but everybody from pen rider to trucker to office clerk played a role.

“It takes a team to run an operation like this,” Bohn says. His 80-some employees probably knew him as particular, but level-headed and fair.

“Some of that I had to grow into,” he says. “You learn by doing. You learn by making mistakes and correcting them, and by surrounding yourself with good people.”

Bohn wanted his crew to do the work as if he were personally feeding, doctoring or loading each head himself.

Anything out of place at Pratt Feeders didn’t stay that way for long. If there was a way to improve, they were doing it.

The company was an early member of U.S. Premium Beef (USPB) and became a partner in the long-running CAB Feedlot Licensing Program in the early 2000s.

“It caused us to do a paradigm shift a little bit, with more focus on quality and we became more active in looking for ranch cattle, particularly Angus,” Bohn says. “It was something that we needed to do to change our direction.”

The industry is catching up, but Bohn set that in motion at Pratt nearly 20 years ago. That’s when his path crossed with Paul Dykstra, beef cattle specialist for the brand.

“Over time, working with Jerry personally and with the other managers in the Pratt group I really gained an appreciation for his analytical style and approach to business,” Dykstra says, remembering many meetings spent poring over data in the Pratt boardroom. “Together we measured the progression of carcass quality in the cattle they were feeding.  As the industry embraced carcass quality and what that meant for the economics of cattle marketing, Jerry was on top of that, finding better and better cattle as well as customers who wanted to feed the ‘grid kind.’”

The feeding company implemented individual animal management early on. Pens are still sorted into three or four outcome groups, each one marketed at an optimum finish.

“Today almost everything we sell is based on a grid,” Bohn says. “There’s a risk ratio when you get paid for actually what you have, and sometimes people didn’t really want to find out what they had. More of them are becoming comfortable with that and it’s a way that we can supply more quality to our end user to keep them coming back.”

Doing right for the cattle, the customer and the bottom line—it seems to come natural, but it wasn’t a mapped career path for the farm boy from Wabaunsee County, Kansas. He grew up baling hay, raising pigs, cattle and corn.

“You had to go out when it was raining and snowing and cold, and I guess it didn’t deter me enough that I decided I wanted something different,” he says.

Thanks to an area farmer-turned-coach, Bohn judged livestock all over the country, his high school team winning the National FFA contest at the American Royal in 1968 and the National Western Stock Show the following year. That experience followed him to Kansas State University, where he competed under livestock judging coach Bill Able and earned his animal science degree.

That period also holds memories of a sorority girl who caught his eye, and a first date spent sledding. He and Julie will celebrate 47 years of marriage this fall.

“She’s been so supportive.” But he doesn’t have to say it; actions already tell that tale. Where he went, she followed.

The first stop was Austin, Minn., for a brief experience with Hormel before he was back in Kansas to fulfill a commitment with the National Guard. After a start in the feeding business with an eastern Kansas yard, he moved on to seven years as an analyst for CattleFax in the Denver area.

“I turned the Pratt job down once before we made the decision to come here. It was a hard move,” Bohn says. “When I first came, we

They raised three children in the bustling farm town, had a church family and were active community members. For 36 years, they called Pratt home.

“It was hard because our days here were relatively long, but as our children became more involved in school activities and athletics, we always tried to make an effort to be there,” Bohn says. There were days spent on bleachers and in 4-H horseshow barns. “It’s something you really have to focus on or you can let your work become the main focus.”

As a 21-year member and lieutenant colonel in the Guard, the cattleman had drill assembly once a month and two weeks of service in the summer. He wasn’t home for everything.                  

“My goal is to leave a legacy, not only for my family but also with my involvement in the industry,” Bohn says. “You owe it to the industry you’re involved in to work with it and promote it and be involved.”

He’s served as Kansas Livestock Association president and volunteered with the National Cattlemen’s Beef Association, which put him on track to become president there in 2021.

 “I’m not sure that I thought when I came into this job here that we’d accomplish everything we’ve been able to accomplish,” he says. “It’s been a good career.”

He did what he said he was going to do…and then some.

Story and photos by Miranda Reiman

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By Kylee Kohls

The future of food is in our hands, but do we have enough hands to help feed the world?

Courtney Daigle, assistant professor of animal welfare at Texas A&M University, shares ideas on the narrowing supply of quality stockmen and how cattlemen might find more top hands.

“There are fewer people working in agriculture, so there’s a limited awareness that stockmanship is a potential occupation,” she says. “A lot of our workforce is made up of immigrants, and some of the challenges we have in retaining and recruiting are influenced by our current policies associated with immigration reform.”

Once a stockman is hired and gets good at their job, it’s hard to keep them because of the low pay and long workdays.

“But it’s really important to keep them in place because a critical component of quality care is consistent animal care,” Daigle says. “The animals notice whenever stock people change; not just who’s working, but what kind of relationship they had” and the individual animal history.

Quality and consistent care help drive profit and acceptance rates for the Certified Angus Beef ® brand, which climb highest for calves that never had a bad day.

“A good stock person is worth their weight in gold, but a bad one can break the bank,” Daigle says.

One issue is typically low pay for long, hard days, and it matters if one is paid by the hour or by the number of animals handled.

“Pay strategy can sometimes motivate people to perform quickly, not carefully,” which can lead to “sub-optimal handling” and negative perceptions of the occupation. Stock people can also suffer from “compassion fatigue.”

“They may have thousands of animals that they’re responsible for in a day – that can be overwhelming – and the people get tired themselves,” Daigle says.

Growing up in cities, she dreamt of working with animals, which is why her BS and early career was in zoology, working with African lions.

“It wasn’t until I started working at Texas A&M that I knew what a pen rider was, and I’ve worked with animals my whole life,” Daigle says. “People can’t help that they’re born in the cities and so even if they want to work with animals, they may not know there are other opportunities [besides the zoo].”

As her work continued at Texas A&M, she kept bumping into what she calls the “stockman/zookeeper conundrum.” With many similarities between the two occupations, the divide begins with the demand.

For every rural stock person available, there are two job openings; for every zookeeper position, there are 150 applicants.

“Although they are very different scenarios, the occupations and pay are very similar,” says Daigle, noting cities could be viable recruiting areas for those offering jobs in stockmanship.

“We are having a hard time finding people who will be stewards of our food animals. When we start looking around and asking ‘Where is everyone?’ –- they are in the cities.”

She suggests advertising in urban centers for positions such as animal technicians, opportunity to work with a large number of animals.

“Then provide incentive,” Daigle says. “Highlight quality of life based on pay structure, cost of living and geographical locations. By advertising in some of these areas and targeting people who want to work with animals, producers might find a more diverse and better-qualified suite of applicants to fill those open positions.”

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Not one for small talk

Uncomfortable silence.

If you don’t like it, you know the kind. Perhaps you’re just getting to know somebody, and you reach a point in the conversation where that silence hangs heavy and it makes you uneasy.

I’m a talker by nature and profession, so I usually fill that space with idle chatter. I find one more question to ask or one more observation to make.

But after spending half a day with Jerry Bohn, longtime manager at Pratt Feeders in Kansas, I realized sometimes silence isn’t uncomfortable. It’s necessary. It’s beneficial.

Jerry isn’t the type of guy who talks just for the sake of talking. His words carry weight.

People have said that about him. (See Mark Gardiner’s comments as he won the Kansas State University Stockman of the Year award in February.) And I have interviewed Jerry before, but something about riding around, looking at cattle and talking about a career devoted to raising the best—that really cements it in my mind.

I ask about the ups and downs of decades in the business, more than three of them at the helm of Pratt Feeders. He doesn’t give me any rose-colored version. It didn’t really start out as a “dream job” or some higher calling; it was just a good opportunity that stuck.

“I was ready for a new challenge and these guys were looking for someone to run this facility,” Jerry says. “But it was a hard move.”

He turned down the position the first time the owners sought him out. He’d spent seven years as a CattleFax analyst and he and his wife, Julie, liked the Denver area.

“I tease that when you see a ditch along I-70, that was her feet dragging the whole time.”

But the couple grew to love Pratt and people they found there.

I ask about how his family life and career coincided. He doesn’t make use of any false pretenses there, either.

“It was hard because our days here were relatively long, but as our children became more involved in school activities and athletics, we always tried to make an effort to be there,” Jerry says.

As a 21-year member and officer in the National Guard, the cattleman had drill assembly once a month and two weeks of service in the summer. He wasn’t home for everything.

“It’s something you really have to focus on or you can let your work become the main focus,” Jerry says.

They are coming up on 47 years of marriage—a fact that stands to tell me they got the balance figured out.

There have been many changes over time, both personal, like raising three kids and now enjoying five grandkids, and professional, like improving genetics and marketing methods. They added more yards to the Pratt Feeders umbrella, became members of U.S. Premium Beef, partnered with the  Certified Angus Beef ® brand, and he bought into the feeding company. Jerry grew his influence as a Kansas Livestock Association president and volunteering with the National Cattlemen’s Beef Association put him on track to become president there in 2021.

But no matter the role or where you meet him, whether he’s shaking your hand over a cattle deal or greeting you in church, Jerry’s steady. Solid.

“When people think about your career someday, what do you hope they’ll remember?”

There’s a pause.

I resist the urge to rephrase the question or keep talking.

“I hope I’m known as someone who keeps his word and does what I say I’m going to do,” he replies. “I think that’s important.”

May your bottom line be filled with black ink,

Miranda

 

P.S. Jerry will receive a special recognition at this year’s Feeding Quality Forum in Amarillo, Texas, Aug. 27 to 28. Register now to take in some top-notch educational sessions and see that award presentation.

 

About the author: Miranda Reiman

I love this life. Things that top my list? God, my family, rural life, agriculture and working for the brand. I’m officially the director of producer communications, which basically means I get to learn from lots of smart people and pass that information along to other smart people: YOU. I’m fortunate to work with producers and others in the beef community from my Nebraska-based home office here in the heart of cattle country. (One other delicious job perk? Any time we meet, there’s sure to be good beef involved.) 

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