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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

Protecting Brand Integrity

Protecting the brand’s integrity has been a core pillar since 1978. Integrity is so foundational that the brand was built around the premise: with integrity, nothing else matters, and without it, nothing else matters.

Promising Quality in Angus

Before Certified Angus Beef, consumers didn’t know what “Angus” meant. Angus meant little, except to its breeders. A strict adherence to quality through its 10 carcass specifications continues to serve as the foundation for maintaining the breed’s premium beef position in the marketplace and drives demand for registered Angus genetics.

Apply by April 1 for Colvin Scholarship

The production agriculture, undergraduate and graduate scholarship categories each have tailored requirements. In 2025, the Colvin Scholarship Fund supported 27 students with awards ranging from $2,000 to $7,500.

Latest Headlines

Playing to win: Grid marketing opens door to premiums

Producers can target cow herd genetics toward the factors driving value in the supply chain. Backfat and marbling have differing value implications at the packing plant and can be selected in different directions in the herd. Understanding grid marketing opens more opportunity for big wins.

CAB launches #RestaurantChallenge

Data from the National Restaurant Association shows 1 in 6 restaurants have already closed and the next few months are critical for those continuing to operate. To inspire and build support for this key pillar of the high-quality beef market, the brand launched #RestaurantChallenge.

Select beef: Who wants it?

“No man’s land.” Select seems to find itself there more these days. This article shares some examples of declining demand for the lower quality grade, and what that communicates to cattlemen.

Your cattle, data and the grid

Many cattlemen have an idea of how grid marketing works, but might still have some questions as they’re digging through carcass data. Paul Dykstra will present a free webinar, “Understanding grid marketing and carcass data,” on January 21, 2021 at 1:30 p.m. CST.

Nominate quality cattlemen for 2021 CAB awards by Jan. 17

Cattlemen aren’t in it for accolades, but you know who they are and we need your help on their behalf. Their passion, drive and ability to create more top-quality beef lifts all of us and merits wider notice. Nominations are open until Jan. 17 for the Certified Angus Beef ® brand supply development awards.

CAB Insider

Beef Month Anticipation: Cattle and Beef Values

MARKET UPDATE Fed cattle prices moderated slightly in last week’s trade with a $2/cwt. decline to...

Prime Grade Prompts Attention

Prime cutout values and grid premiums have been rich in the third and fourth quarters of the past two years. Yet the spillover into the first quarter this year shows that the market is reacting to the recently smaller availability, retreating back to the 2019 supply pace.

Cow Herd Implications

The USDA January 1 cow herd inventory, published this Monday, confirmed a 2% decline in the beef cow herd, along with a 1% decline in feeder cattle supplies. This is relatively in line with earlier estimates, although some had projected the beef cow decline fractionally smaller than the USDA number.

Behind the Brand

Nice to Meat Ya: David Livingston

I wanted to know more about the man behind the TIPS curtain at Certified Angus Beef LLC (CAB). TIPS is the Trademark Integrity Protection System created by CAB senior vice president Brent Eichar when he was practically a kid in 1988.

Nice to Meat Ya: Brent Eichar

CAB veteran staffer does it all, and then some. If there’s a hat to be worn, Brent Eichar likely has it on. Meat cutter, general contractor, accountant, confidant – the list only continues.

Nice to Meat Ya: Rod Kamph

The first thing Rod Kamph does in the morning is open his planner. Well, actually he wakes up, makes a pot of coffee and after the 20-minute trek to CAB headquarters in Wooster, then he opens his planner.

Success Stories

Consumer Connection

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