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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

Protecting Brand Integrity

Protecting the brand’s integrity has been a core pillar since 1978. Integrity is so foundational that the brand was built around the premise: with integrity, nothing else matters, and without it, nothing else matters.

Promising Quality in Angus

Before Certified Angus Beef, consumers didn’t know what “Angus” meant. Angus meant little, except to its breeders. A strict adherence to quality through its 10 carcass specifications continues to serve as the foundation for maintaining the breed’s premium beef position in the marketplace and drives demand for registered Angus genetics.

Apply by April 1 for Colvin Scholarship

The production agriculture, undergraduate and graduate scholarship categories each have tailored requirements. In 2025, the Colvin Scholarship Fund supported 27 students with awards ranging from $2,000 to $7,500.

Latest Headlines

Producers Can Influence Sustainability

Sustainability is a new target for producers. While there are no plans to meet these goals yet, there is interest in how cattle can be part of the solution. It comes down to the adage, “trust but verify,” and verification will need to come from those raising beef.

Look Back and Learnings from the 2021 Cattle Market

Starting in March 2020, disarray set in motion a chain of events leading to the fed cattle backlog from plant closures slowing the supply chain throughout 2021. While the market likes to avoid the unkown, the last two years put the beef business in uncharted territory.

Nominations for CAB Rancher Awards Close Jan 17

It takes passion, drive and ability to build a top-quality beef program based on economics, ethics and sustainability. A legacy like that merits recognition from peers and those they affect throughout the supply chain all the way to consumers.

Meeting Demand with Better Beef in 2021

More than forty years after selling the first pound of branded beef on October 18, 1978, Certified Angus Beef continues to deliver for consumers and producers. The brand closed fiscal year 2021 with a few new records and another billion on the books.

How to Face Evolving Demands

In the rapid changing space of sustainability, finding clarity on what to do is challenging. At the 2021 Feeding Quality Forum, Dr. Kim Stackhouse-Lawson offered insights on what can be expected of producers moving forward.

Focus Under the Hide

From the bulls they buy, the cows they cull and the grass their cattle graze, each decision is evaluated based on how it affects the ranch’s economics, the land and family. This management style earned the Niznik family the Certified Angus Beef 2021 Canadian Commitment to Excellence award.

CAB Insider

Beef Month Anticipation: Cattle and Beef Values

MARKET UPDATE Fed cattle prices moderated slightly in last week’s trade with a $2/cwt. decline to...

Demand for Premium Quality Beef High, Supply Showing Improvement

Fourth quarter demand for premium quality grade beef carcasses is predictably high. End users—grocery stores in particular—place orders several weeks ahead of the December timeline to fulfill holiday middle-meat needs. Prime grade carcass supplies have disappointed throughout the year with 11.2% fewer total pounds of Prime carcasses acquired so far.

Tight Cattle Supplies and Increasing Carcass Weights

The current cattle markets can provide a history lesson for those new to the scene. To give a quick recap of that era: record-high prices, fueled by a supply chain starved for cattle numbers, came to an abrupt end. This signaled the end of tight cattle supplies, caused by drought liquidation, and beef cattle producers were able to restock the nation’s cow herd.

Behind the Brand

Success Stories

Good stories, part II

Good stories, part II

Sitting shotgun in his truck, Rick Gurley was right. He’d tipped his hat when we exchanged pleasantries, barely made it across the cattle guard to his place near Huntsville when I knew.

Good stories, part I

Good stories, part I

Rick Gurley’s a storyteller. You know the kind.

Dissatisfied with a simple synopsis, driven by detail, he’ll settle into a memory and take you back with him for the ride.

Consumer Connection

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