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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

CAB Sets Sales Records, Sees Historically High Brand Acceptance Rates

In an otherwise tough time in the beef business, sales and supply records have been a bright spot. The positive numbers mean that quality beef production has not let up, and beef demand is holding. Consumers have proven the value proposition: the good stuff is worth a little more money, for a better eating experience.

Feeding Quality Forum Dates Set Earlier in August

When you’re feeding cattle, it counts to keep track of every calf, pound and dollar. Beyond the event’s educational sessions, networking between segments of the beef supply chain is invaluable—from feeders and cow-calf operators to allied industry and university researchers.

Gardiners Highlight Service, Strength at Foodservice Leaders Summit

Mark Gardiner and his son, Cole, of Gardiner Angus Ranch offered a boots-on-the-ground perspective for CAB specialists attending the annual event, designed to deliver resources that help train foodservice teams and serve consumers at a higher level.

Making Sense of Supply, Pricing and Navigating the Market

Amid anticipated shifts in cattle supply and evolving market dynamics, CAB remains well-positioned to navigate the beef sales road ahead. Clint Walenciak addressed how producer profitability, strategic specification adjustments, and resilient demand will help stabilize the brand’s beef supply chain through herd size and pricing shifts in 2025 and beyond.

Every Issue Has Its Moment

Progress happens when people are at the table, engaged and committed to action. With a vested interest in the industry’s future, CAB is leaning in on conversations surrounding evolutions in meat science.

Colvin Scholarships for Food and Agriculture Students

Investing in the future of the beef industry, Certified Angus Beef will award $100,000 to college students passionate about food and agriculture from the Colvin Scholarship Fund. Applications are across three categories and open through April 14.

Latest Headlines

One tour at a time

Telling their story to the cattle curious was awkward at first for John and Gaye Pfeiffer. Now, they look forward to hosting hundreds of people every year, sharing everything about the beef cattle life cycle and why they choose Angus cattle on their central Oklahoma farm. Their dedication to teaching and connecting with those further down the supply chain earned them the 2021 CAB Ambassador Award.

Bradley 3 Ranch earns Certified Angus Beef Sustainability Award

Before there were fences and farms in the Panhandle, stirrup high grasses owned the land. With time, they have dwindled to near extinction. And with time again, they’re resurrecting. Nothing is a one-year thought process. Just like building a fence, they determine whether their decisions will last the next 50 years.

Kansas feedyard honored by Certified Angus Beef

Much of the cattle feeding business is outside of a manager’s control, but quality cattle caretaking is one thing Kendall Hopp can guarantee. Shaw Feedyard’s teamwork and values earned Shaw Feedyard the 2021 Feedyard Commitment to Excellence Award.

Targeting excellence in all they do

Establishing a world-class seedstock operation in the Southeast didn’t happen overnight, and the family humbly insists they’re no different than many others. Indeed, their vision, use of technologies, and dedication to deliberate improvement make them unique.

From insights to solutions

After the last 18 months, what we would pay for a crystal ball that could help us predict the future! They don’t have any magic prediction powers, but leading minds shared their outlook on key beef production areas at this year’s Feeding Quality Forum.

CAB Insider

Progress, Not Complacency

Beef demand has been exceptional because of dramatic increases in consumer satisfaction for a few decades. Since taste ranks at the top of the list when it comes to what drives consumers to choose beef, we know where our figurative “bread is buttered.”

Strong Finish to June Cutout Values

Closing out the month of June the boxed beef pricing complex typically undergoes a directional change. However, given the economic anomalies in place this year, cutout values will finish June a bit stronger than in recent years, measured against mid-May prices.

Prime Premium Reflection

Seasonal factors in the wholesale carcass market are firmly in place this year. The percentage of high-quality grade carcasses in the northern mix continues down an exaggerated decline. Typically, the bulk of premium grade carcasses are generated in the north, with Nebraska being the largest volume producer of Prime and CAB brand carcasses

Success Stories

Ready for rory?

Ready for rory?

I strain my ears as a few people wander into the kitchen of the Amarillo Country Club, pondering if those new voices match the one of chef and TV personality Rory Schepisi.

Not just a carcass program

Not just a carcass program

“Rather than going for extreme, we make sure the cattle do everything else right and then pick the best you can for the traits you’re trying to improve,” Doug says.

The footsteps we follow

The footsteps we follow

I’ll just put it to you this way – I’ve learned a lot. I had good help back then, too. I had people to mentor me, and people I was lucky that they were around.

Consumer Connection

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