Stay Connected

Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

Zybach Angus Receives Certified Angus Beef Progressive Partner Award

Steve Zybach’s vision for smaller Angus producers to get more value for their calves through feeder calf sales with value-added programs led him to be recognized as the 2025 CAB Progressive Partner.

Cross Cattle Company earns Certified Angus Beef Canadian Commitment to Excellence award

Using disciplined breeding, genetics and hands-on management to raise Angus cattle that consistently hit high standards, Cross Cattle Company’s focus on quality earned them the 2025 Canadian Commitment to Excellence award.

Willis Ranch Earns Commercial Commitment to Excellence Award

Willis Ranch combines traditional stockmanship with modern genetic tools to produce cattle that thrive and meet high-quality carcass targets. Earning them the 2025 Commercial Commitment to Excellence award.

Success, Despite Challenges

Today’s market is complex and competitive. The collective effort of stakeholders across the supply chain positions Certified Angus Beef to meet the record demand for premium beef moving forward. Signals across the beef industry are clear and Angus farmers and ranchers seeking high-quality genetics that deliver premium beef are producing a product in high demand.

Maplecrest Farms Receives Certified Angus Beef Ambassador Award

Maplecrest Farms bridges every step of the beef supply chain, from raising Angus seedstock to managing a retail meat store and hosting food industry partners. Their ability to connect ranching, genetics and consumer engagement earned them the 2025 CAB Ambassador Award.

Means Ranch Company Earns Certified Angus Beef Sustainability Award

Four generations of the Means family built a legacy through sustainable grazing, water conservation and careful selection of Angus genetics for their south Texas environment. Their stewardship earned the 2025 CAB Sustainability Award.

Latest Headlines

Keep the Supply Coming

A record-high 800 registrants from 17 countries gathered in Austin, Texas, to learn more about CAB, become inspired by the culinary work of chefs and pitmasters, and celebrate sales and production success. But at the forefront: supply and demand, a reflection of the chaotic past year, and preparing for what’s ahead.

Consumer Demand, Power of Quality

Demand for high-quality beef persists. But with that demand comes challenges. From tight cattle supplies to higher costs and increasing pressure on retailers to deliver a consistent eating experience, the pressure is on. David O’Diam, CAB VP of retail, addressed the current retail beef environment, highlighting both opportunities and challenges in today’s marketplace.

A Summer to Learn, Grow

CAB opens four internship positions each summer, guiding students as they apply their skills from the classroom in a real-world setting. From their first day to their last, interns are treated more like full-time employees. Experiencing what it’s like to work for the brand, from brainstorming sessions to executing projects.

Data-Driven Progress and Partnerships

Discussions at Feeding Quality Forum reaffirmed the industry’s commitment to quality, transparency and innovation. With record Prime rates and strong consumer demand, producers who invest in genetics, health and relationships are positioned to drive progress and capture premiums.

CAB Insider

Shifting Markets and Quality as the Hedge

When customers come to expect a repeatable eating experience where product quality, satisfaction and safety are built in, demand will only increase. USDA Choice and Prime carcasses constitute 84% of U.S. fed cattle production, pulling beef demand sharply higher today than in the late 1990s when USDA Select was roughly half of our supply and beef demand was at a modern day low.

Holding On for the Ride

With fed cattle supplies projected to tighten even further into 2026, we aren’t equipped to mark any peak on the price charts for this phase of the supply cycle. What does appear evident is that, despite total beef market fluctuations, consumer demand for marbling-rich carcasses meeting consumer expectations are generating substantially larger premiums and gross dollars, compared to the average, than they were under similar market circumstances in 2014.

Trends Entrenched

Certified Angus Beef ® brand supply trends will continue to see the push and pull of cattle management responding to tight cattle supplies. Estimates for this year’s corn crop suggest an exceptionally large yield, continuing downward price pressure. This, coupled with freshly printed record replacement feeder cattle prices, will work to entrench the modern feedyard motivation to push days on feed to new heights with carcass weights following along to new records.

Success Stories

System Over Scale

System Over Scale

For Dallas Knobloch, it’s not about being the biggest feedyard—it’s about building a high-quality system that works. Today, with Tory’s wife Sadie and daughter Ivy, the Knobloch family owns and operates 4K Cattle. They feed 2,500 cattle at eight locations within 10 miles of home, manage 1,000 acres of crops and run a 125-head cow herd, all near Hills, Minn.

Purpose Follows Passion

Purpose Follows Passion

A chance opportunity. A change in career direction. And meat science was changed forever. Dr. Gary Smith originally had no plans to become a meat scientist. But thank goodness he did.

From Modest Beginnings to Excellence

From Modest Beginnings to Excellence

Gilchrist Farm recently received the 2024 Certified Angus Beef Canadian Commitment to Excellence award. This prestigious honor recognizes their exceptional achievements in high-quality Angus genetics and management. Over the years, they have transformed their operation by embracing superior Angus genetics. Their commitment to high standards and innovative practices has distinguished them as a model of excellence in the industry.

Consumer Connection

Driving Demand: Retail

Driving Demand: Retail

As the heavyweight champ in brand volume, retail accounts for 55% of total pounds sold, especially in fiscal 2020. But how is it done and how does it create more demand? CAB Director of Retail answers these questions and more.

Meating the Need

Meating the Need

The pandemic has put the foodservice industry in a tough spot, but their grit and generosity overshadow hard times. Foodservice companies across the country are giving back by serving Certified Angus Beef® to their communities.

A translation de carne

A translation de carne

Ana Luisa Verba is looking to drive demand for quality beef as the assistant director of marketing for Latin markets. By drawing on her own heritage, she is able to personally relate to the Latino community and create marketing materials that resonate to this group.