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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Sysco Highlights the Value of Beef Quality Assurance
The commitment to cattle care and continuous improvement is also reflected in the Raised with Respect™ program, a partnership between CAB and Sysco, now in its third year. The initiative helps expand awareness of BQA principles while supporting educational resources for ranchers and additional collaboration across universities, extension systems and industry partners.
Apply by April 1 for Colvin Scholarship
The production agriculture, undergraduate and graduate scholarship categories each have tailored requirements. In 2025, the Colvin Scholarship Fund supported 27 students with awards ranging from $2,000 to $7,500.
Working in Balance
Cattlemen have a responsibility to look critically at their own herd, determine the areas that warrant improvement, and select animals accordingly. Stockmen bring immense value by objectively evaluating phenotypes, regardless of what the numbers say, and setting individual breeding objectives.
Healthier Soils and Stronger Herds
Effective land stewardship requires an understanding of how each decision affects forage growth, cattle performance and long-term stocking rates. When land is the foundation of the business, producers are more likely to invest time and resources into managing it intentionally.
Smitty’s Service on CAB Board
Lamb continues to find himself struck by just how far-reaching the Angus breed has become. The brand’s growing demand and rising prime carcasses left a strong impression. He hopes everyone recognizes the vital connection built between consumers and Angus producers. Humbled by the opportunity to serve, Lamb reflects on his time as chairman with gratitude.
Zybach Angus Receives Certified Angus Beef Progressive Partner Award
Steve Zybach’s vision for smaller Angus producers to get more value for their calves through feeder calf sales with value-added programs led him to be recognized as the 2025 CAB Progressive Partner.
CAB Insider
Choice-Select Spread Inverted
MARKET UPDATE The fed cattle market has traded in a steady range around $235/cwt. live and $372/cwt. dressed in the past two weeks, roughly $10/cwt. lower than the late February high on a live basis. The post-report adjustment to the harvested head count two weeks...
Quality Soaring Higher
Increased Prime carcass production is a boon to sales growth in this category for both Certified Angus Beef and the industry as a whole. A smaller Prime cutout premium above Choice also means greater adoption of this premium product tier by grocers and restaurants. All of the above lead to a firmer foothold for beef as the protein of choice for consumers.
Behind the Brand
The Angus Argument
There’s no denying CAB has helped dramatically expand the market share for registered Angus genetics. Arguably, that success has encouraged several other breeds to adopt a black hide color by incorporating registered Angus genetics into their breeding programs and registries.
From Decline to Dominance
Initiated from a simple yet visionary idea, and pursued through the grit and tenacity of Angus breeders seeking a better future for the breed and Association members, it’s no accident that Certified Angus Beef is where it is today.
Smitty’s Service on CAB Board
Lamb continues to find himself struck by just how far-reaching the Angus breed has become. The brand’s growing demand and rising prime carcasses left a strong impression. He hopes everyone recognizes the vital connection built between consumers and Angus producers. Humbled by the opportunity to serve, Lamb reflects on his time as chairman with gratitude.
Success Stories
A Means to an End
For Willis Ranch, the best Angus cattle thrive in the high desert and produce calves that can become productive replacement females or high-quality carcasses. Every year, calves are better because of their investment in tools like GeneMax and AngusLink. But behind it all is one man’s perfectionist mindset that keeps the entire family moving in the same direction.
System Over Scale
For Dallas Knobloch, it’s not about being the biggest feedyard—it’s about building a high-quality system that works. Today, with Tory’s wife Sadie and daughter Ivy, the Knobloch family owns and operates 4K Cattle. They feed 2,500 cattle at eight locations within 10 miles of home, manage 1,000 acres of crops and run a 125-head cow herd, all near Hills, Minn.
Purpose Follows Passion
A chance opportunity. A change in career direction. And meat science was changed forever. Dr. Gary Smith originally had no plans to become a meat scientist. But thank goodness he did.
Consumer Connection
Driving Demand: Retail
As the heavyweight champ in brand volume, retail accounts for 55% of total pounds sold, especially in fiscal 2020. But how is it done and how does it create more demand? CAB Director of Retail answers these questions and more.
Meating the Need
The pandemic has put the foodservice industry in a tough spot, but their grit and generosity overshadow hard times. Foodservice companies across the country are giving back by serving Certified Angus Beef® to their communities.
A translation de carne
Ana Luisa Verba is looking to drive demand for quality beef as the assistant director of marketing for Latin markets. By drawing on her own heritage, she is able to personally relate to the Latino community and create marketing materials that resonate to this group.