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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

CAB Sets Sales Records, Sees Historically High Brand Acceptance Rates

In an otherwise tough time in the beef business, sales and supply records have been a bright spot. The positive numbers mean that quality beef production has not let up, and beef demand is holding. Consumers have proven the value proposition: the good stuff is worth a little more money, for a better eating experience.

Feeding Quality Forum Dates Set Earlier in August

When you’re feeding cattle, it counts to keep track of every calf, pound and dollar. Beyond the event’s educational sessions, networking between segments of the beef supply chain is invaluable—from feeders and cow-calf operators to allied industry and university researchers.

Gardiners Highlight Service, Strength at Foodservice Leaders Summit

Mark Gardiner and his son, Cole, of Gardiner Angus Ranch offered a boots-on-the-ground perspective for CAB specialists attending the annual event, designed to deliver resources that help train foodservice teams and serve consumers at a higher level.

Making Sense of Supply, Pricing and Navigating the Market

Amid anticipated shifts in cattle supply and evolving market dynamics, CAB remains well-positioned to navigate the beef sales road ahead. Clint Walenciak addressed how producer profitability, strategic specification adjustments, and resilient demand will help stabilize the brand’s beef supply chain through herd size and pricing shifts in 2025 and beyond.

Every Issue Has Its Moment

Progress happens when people are at the table, engaged and committed to action. With a vested interest in the industry’s future, CAB is leaning in on conversations surrounding evolutions in meat science.

Colvin Scholarships for Food and Agriculture Students

Investing in the future of the beef industry, Certified Angus Beef will award $100,000 to college students passionate about food and agriculture from the Colvin Scholarship Fund. Applications are across three categories and open through April 14.

Latest Headlines

Register Now for Feeding Quality Forum

Consumer demand signals spur progress in the cattle business, but producers must be proactive when making changes in their marketing strategy. The Feeding Quality Forum event delivers solutions to market-focused cattlemen who want to get rewarded for raising premium beef.

Certified Angus Beef Expands Offering with Grass-Fed Beef

Certified Angus Beef ® Grass-Fed by Niman Ranch product will make up less than 1% of it’s total supply. A niche product, it will initially only be available through a few, exclusive restaurants and grocery stores. Consistent with all CAB products, the grass-fed beef must meet all 10 specifications to qualify for the brand.

Premium Beef, Premium Production

The Certified Angus Beef ® brand is often advertised as “the best,” and taste secured its growth around the globe. As a younger generation of consumers has more buying power in the market, their expectations of high-quality beef are expanding. Here’s how the brand is meeting this new wave of demand.

In Tough Times: Minimize Waste, Maximize Genetics through Management

With drought and high input costs in the balance, it takes sharp management decisions to keep black ink on the bottom line. Knowing what to cut back or keep doing was the focus for Dusty Abney, beef cattle nutritionist for Cargill Animal Nutrition, during his Cattlemen’s College session at the 2023 Cattle Industry Convention.

Putting Premiums in the Cattleman’s Pocket

While the competition is growing, the brand’s team of 150 diligently works to differentiate CAB from the rest of the pack. Consumers can feel confident purchasing the Certified Angus Beef ® brand, a high-quality product that is the result of Angus farmers’ and ranchers’ commitment to quality.

CAB Insider

Progress, Not Complacency

Beef demand has been exceptional because of dramatic increases in consumer satisfaction for a few decades. Since taste ranks at the top of the list when it comes to what drives consumers to choose beef, we know where our figurative “bread is buttered.”

Short Supplies, Higher Beef Prices

In the waning days ahead of Labor Day spot market beef prices are posting positive numbers, boosting a bit of optimism into the total beef complex. Historically, the uptrend will subside following the holiday, and wholesale prices will seek an early fall low mid-October.

Christmas Plans in August

Early August in the beef market generally sees lackluster fed cattle prices and the final throes of the summer slump in boxed beef values. However, in the modern retail grocery business, it’s high time that end users make their plans for fourth-quarter holiday beef features.

Success Stories

His will, their work

His will, their work

M&M Feeders now includes two yards, with Jamie Huyser tackling the daily tasks at Elm Creek and Daron helps manage operations at Lexington. Mel does everything from keeping up customer relations to driving the feedtruck, while Marvin handles commodity trading from his home in Idaho.

Natural Choice to a Prime heritage

Natural Choice to a Prime heritage

“Change is inevitable, success is optional,” David Rutan says. That positive philosophy applied to everything from good morning to great cattle only begins to tell why Morgan Ranches earned the 2020 Certified Angus Beef Commercial Commitment to Excellence award.

Beyond a buzzword

Beyond a buzzword

It’s not the work of fancy technology, though spreadsheets of data and consultants lend their hand. It’s six generations of meticulous puzzle masters who focused on making better each piece of the bigger picture.

Consumer Connection

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