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Latest Headlines
The Second-Best Sales Year for CAB
While the total fed cattle supply declined by 1.6%, this year a record 5.96 million carcasses, up 2.4%, were certified for the brand, with 37.4% of all Angus cattle meeting the brand’s strict quality standards. A record 730,000 carcasses qualified for Certified Angus Beef ® Prime.
Noble Research Institute and Certified Angus Beef Launch Partnership Centered on Promoting Land Management for Livestock Producers
Land Stewardship, launching November 2024, is an extension of Noble’s educational curriculum and offers an introduction to soil health principles and its effects on ecosystem processes. This free, online program is available for producers of all sizes and locations to gain insights into healthy soil, better grazing animal performance and a more resilient and profitable operation.
Customer First Mentality
When potential buyers fill the Connealy Angus sale barn, they’re not just there for the genetics but the customer service guarantee. For getting that and a lot more right, Connealy Angus was recognized with the 2024 Certified Angus Beef Seedstock Commitment to Excellence award.
From Modest Beginnings to Excellence
Gilchrist Farm recently received the 2024 Certified Angus Beef Canadian Commitment to Excellence award. This prestigious honor recognizes their exceptional achievements in high-quality Angus genetics and management. Over the years, they have transformed their operation by embracing superior Angus genetics. Their commitment to high standards and innovative practices has distinguished them as a model of excellence in the industry.
From White House to Farmhouse
At Pleasant Valley Farm in Brookville, MD, four generations of the Stabler family have blended tradition and innovation to create a thriving, diversified Angus operation. Honored with the Ambassador Award at the 2024 Certified Angus Beef (CAB) Annual Conference, the Stablers exemplify a commitment to sustainable farming, community engagement and educational outreach. Their significant contributions to the hosting on behalf of the CAB brand highlight their commitment and play a key role in receiving this award.
What’s Good for the Cattle, Is Good for the Wetlands
JY Ferry & Son, Inc., named the 2024 Certified Angus Beef Sustainability Award winner, exemplifies how sustainability in agriculture can bridge quality beef production, land stewardship, and wildlife management. At JY Ferry & Son, what’s good for the cattle is good for the wetlands—and good for the next generation of this multi-generational family business.
CAB Insider
CAB Drives Brand Relevance with Specification Update
Evolution of cattle type, management technology and production economics continue to shape the beef business. As a pioneer in the branded beef space, the Certified Angus Beef ® brand has remained relevant throughout the supply chain via continued innovation. Effective the first week of March, the brand will modify its ribeye area (REA) specification from the current 10 to 16 square inch acceptable range to include carcasses wth ribeyes measuring up to 17 square inches.
Prime Trends Up
As Prime supplies leapt higher in 2018, continually increasing, the retail grocery sector woke up to the fact that Prime beef cuts could be accessed dependably throughout the year. Prime was no longer reserved for only the high-end restaurant customer. Simply put, creating availability at the grocery level unlocked consumer demand where it hadn’t been tapped before.
Behind the Brand
Certified Angus Beef Welcomes New Director of Producer Communications
Genetics and management are at the forefront of targeting the Certified Angus Beef ® brand but communicating beef value propositions to cattlemen guides informed business decisions. To bring the most relevant production and economic information to cattlemen, CAB hired fifth-generation rancher Lindsay Graber Runft as director of producer communications.
CAB Brand Sales Second Largest on Record
The brand recorded the second largest ever sales volume in fiscal 2022 with total sales culminating in 1.234 billion pounds, a 1.6% increase on the prior year. The sum was narrowly below the brand’s 2019 record 1.25 billion pounds sold.
Certified Angus Beef Takes Fine Dining to New Heights to Connect with Consumers
“High Steaks” is about sharing the transformative power of food and the idea that different culinary experiences can take consumers on a journey to different destinations. In a cliff-side setting, Angus rancher Ty Walter joined actor, comedian and host Joel McHale to talk cattle production and what makes the Certified Angus Beef ® brand consistently superior – all while enjoying a four-course meal at an elevation of 8,500 feet.
Success Stories
Following the numbers
Diversification proved to be key in evolving the ranch. What began as an Angus-based commercial herd, the trio took signals from the data and sought new avenues for revenue. The Woolfolk men have a target: creating more high-quality, profitable cattle. As for how to get there? They’ll continue to follow the numbers.
More with less
Sustainability is a hot topic of conversation, but the folks at Bradley 3 Ranch make it tangible with 60+ years of continual progress. Their work in developing the land, cattle and water have turned what was once called a ‘wasteland’ into a ranching outfit worthy of recognition. B3R is our 2021 Sustainability Award winner.
Targeting excellence
First-generation seedstock producers Kevin and Lydia Yon, along with their children, Drake, Sally, and Corbin, have been continuously improving their farm since they drove the first fence posts on what was a 100-acre abandoned peach orchard in 1996.
Consumer Connection
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