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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Success, Despite Challenges
Today’s market is complex and competitive. The collective effort of stakeholders across the supply chain positions Certified Angus Beef to meet the record demand for premium beef moving forward. Signals across the beef industry are clear and Angus farmers and ranchers seeking high-quality genetics that deliver premium beef are producing a product in high demand.
Maplecrest Farms Receives Certified Angus Beef Ambassador Award
Maplecrest Farms bridges every step of the beef supply chain, from raising Angus seedstock to managing a retail meat store and hosting food industry partners. Their ability to connect ranching, genetics and consumer engagement earned them the 2025 CAB Ambassador Award.
Means Ranch Company Earns Certified Angus Beef Sustainability Award
Four generations of the Means family built a legacy through sustainable grazing, water conservation and careful selection of Angus genetics for their south Texas environment. Their stewardship earned the 2025 CAB Sustainability Award.
Tehama Angus Ranch Receives Seedstock Commitment to Excellence Award
Tehama Angus Ranch balances maternal traits, carcass merit and customer profitability while stewarding pastures and making data-driven breeding decisions. This earned them the 2025 CAB Seedstock Commitment to Excellence award.
Keep the Supply Coming
A record-high 800 registrants from 17 countries gathered in Austin, Texas, to learn more about CAB, become inspired by the culinary work of chefs and pitmasters, and celebrate sales and production success. But at the forefront: supply and demand, a reflection of the chaotic past year, and preparing for what’s ahead.
Consumer Demand, Power of Quality
Demand for high-quality beef persists. But with that demand comes challenges. From tight cattle supplies to higher costs and increasing pressure on retailers to deliver a consistent eating experience, the pressure is on. David O’Diam, CAB VP of retail, addressed the current retail beef environment, highlighting both opportunities and challenges in today’s marketplace.
CAB Insider
Seasonal Demand Shifts Carcass Values
January often presents the lowest beef demand, while February likely vies second. Also, we see a shift in consumer preference away from holiday middle meat roasts toward end cuts for “comfort food” meals.
Price Speaks Volumes
While the tightest fed cattle supplies in the cycle are projected this year, consumer demand has issued directional support that tight supplies do not necessitate narrowing of price differentiation for quality.
Behind the Brand
$100,000 for Tomorrow’s Beef Leaders
The Colvin Scholarship Fund, dedicated to fostering the next generation of leaders in agriculture, achieved a milestone in 2024 by awarding a record-breaking $100,000 in scholarships to 26 students. With increased scholarships presented, more students than ever are being empowered to pursue careers that advance the beef industry.
Gain Real World Experience with CAB Internships
Four internships, geared toward students pursuing careers in agriculture communications, marketing and digital media, are available for summer 2025: producer communications, multimedia, social media and marketing.
Certified Angus Beef Takes the Field
Certified Angus Beef showcased the best Angus beef at the Pro Football Hall of Fame Enshrinement Festival in Canton, Ohio. The first weekend of August saw CAB’s involvement in two-key activations: the Enshrinees’ Gold Jacket Dinner and the Class of 2024 Unscripted & Tailgate.
Success Stories
Marketing Feeder Cattle: Begin with the End in Mind
Understanding what constitutes value takes an understanding of beef quality and yield thresholds that result in premiums and/or discounts. Generally, packers look for cattle that will garner a high quality grade and have excellent red meat yield, but realistically very few do both exceptionally well.
Kansas Ranchers Recognized for Sustainability Efforts
Kansas’ Wharton 3C Ranch thrives despite droughts, winning the CAB 2023 Sustainability award. The data-driven, quality-focused approach of first-generation ranchers, Shannon and Rusty Wharton, yields 100% CAB cattle. Their commitment to sustainability and industry collaboration sets a bright future for the cattle business.
Saskatchewan Angus Ranch Earns Certified Angus Beef Award
JPM Farms in Canada quietly gained recognition for its dedication to environmental sustainability and quality cattle. The Monvoisin family earned the 2023 CAB Canadian Commitment to Excellence award for their outstanding results and partnership with Duck Unlimited, showcasing their commitment to improving the land, cattle and family daily.
Consumer Connection
Trading Places
Tagging by Dawn, Dishes by Dusk South Carolina rancher and chef trade places 7 Trading places It’s a near 3-hour drive from big-city Charleston to Ridge Spring, S.C. With every mile, people become fewer and cattle take their place. It’s a new commute for Jeremiah...
The Ground Beef Market and Price Signals
Beef’s getting better, to judge by the uptrend in quality grades and resurgent consumer demand. However, an increasing share of that demand has been for ground beef – and an average pound of that versatile staple now sells for more than $4. Last year a Rabobank AgriFinance white paper entitled “Ground Beef Nation” (GBN) questioned the industry’s priorities now that Americans consume 11 billion hamburgers each year. It called for greater efficiency and retooling to fit a changed market for one-third to half of young cattle, and warned business as usual could lead to weakened market share for beef over time.