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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Buy better
The subject of herd improvement is more nuanced than, “Buy better bulls.” Yet, that’s a pretty foundational place start. This Black Ink column explores the idea of buying better.
Adding up pennies
You get paid by the pound for your cattle, but the total figures in much more than weight. Join the Certified Angus Beef ® (CAB®) brand on March 11 to find out why a premium carcass is worth more, and how those signals get back to you.
Playing to win: Grid marketing opens door to premiums
Producers can target cow herd genetics toward the factors driving value in the supply chain. Backfat and marbling have differing value implications at the packing plant and can be selected in different directions in the herd. Understanding grid marketing opens more opportunity for big wins.
CAB launches #RestaurantChallenge
Data from the National Restaurant Association shows 1 in 6 restaurants have already closed and the next few months are critical for those continuing to operate. To inspire and build support for this key pillar of the high-quality beef market, the brand launched #RestaurantChallenge.
Select beef: Who wants it?
“No man’s land.” Select seems to find itself there more these days. This article shares some examples of declining demand for the lower quality grade, and what that communicates to cattlemen.
Your cattle, data and the grid
Many cattlemen have an idea of how grid marketing works, but might still have some questions as they’re digging through carcass data. Paul Dykstra will present a free webinar, “Understanding grid marketing and carcass data,” on January 21, 2021 at 1:30 p.m. CST.
CAB Insider
Carcass Quality Ramping Up
Certified Angus Beef carcasses surged during the second week of February posting the largest supply for that timeframe. All the important factors aligned to generate the rapid uptick in qualifying carcasses. Beginning with the fed cattle slaughter, that week featured 8.3% more harvested steers and heifers than the same week in 2021, when the previous record was posted.
Prime Grade Prompts Attention
Prime cutout values and grid premiums have been rich in the third and fourth quarters of the past two years. Yet the spillover into the first quarter this year shows that the market is reacting to the recently smaller availability, retreating back to the 2019 supply pace.
Behind the Brand
Nice to Meat Ya: Tony Biggs
Tony Biggs recalls sitting on a plane after a flight of awkward silence between he and the gentleman seated next to him.
Nice to Meat Ya: David Livingston
I wanted to know more about the man behind the TIPS curtain at Certified Angus Beef LLC (CAB). TIPS is the Trademark Integrity Protection System created by CAB senior vice president Brent Eichar when he was practically a kid in 1988.
Nice to Meat Ya: Brent Eichar
CAB veteran staffer does it all, and then some. If there’s a hat to be worn, Brent Eichar likely has it on. Meat cutter, general contractor, accountant, confidant – the list only continues.
Success Stories
Following the Calves: Relishing the routine
I finally got to meet the two men who had the vision to create Broken Hills Ranch and started the herd that we’ve been profiling as part of our “Following the Calves” series
Setting the standard
As we followed the winding dirt road leading to Kirk Willoughby’s ranch, a cloud of dust crept over the hill.
Correlated traits
Ranchers who care about their cattle, the buyers of those cattle and the final beef consumers, also tend to be just some of the most genuine, welcoming and humble people you’ll ever meet.
Consumer Connection
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