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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Taste Drives Demand and Profit
Quality starts long before feedyard rations reach the bunk, and it weighs heavily on the bottom line. Brian Bertelsen, vice president of field operations for U.S. Premium Beef, discussed marbling’s impact on grid marketing at CAB’s annual Feeding Quality Forum.
Certified Angus Beef Awards $70,000 in Colvin Scholarship Funds
Over the last 22 years, Certified Angus Beef has awarded $418,500 in scholarships through the Colvin Scholarship Fund. While that number has had a positive influence on many students, this year held a few extra special moments for the fund: the addition of a third category to support more education paths; a record-breaking dollar amount awarded; and the highest donation support ever from partners at the 2022 Annual Conference.
Certified Angus Beef Welcomes New Director of Producer Communications
Genetics and management are at the forefront of targeting the Certified Angus Beef ® brand but communicating beef value propositions to cattlemen guides informed business decisions. To bring the most relevant production and economic information to cattlemen, CAB hired fifth-generation rancher Lindsay Graber Runft as director of producer communications.
Cattlemen Remain Committed to Quality
With ranchers continuing to produce high-quality beef at notable marks and consumer demand staying strong, Certified Angus Beef closed its books on the second-highest sales year of record. The brand’s success is a reflection of an entire community pointed toward providing premium beef, starting with steady supply.
Jumping In
In a fast paced and dynamic communications space, Certified Angus Beef seeks three students aspiring for opportunities beyond the classroom and through the beef supply chain. Three internship positions are available for college students majoring in agricultural communications, public relations, journalism, marketing or related areas.
Kansas Family’s Forward Thinking Earns 2022 Progressive Partner Award
Adapting Angus cattle to perform better, in tandem with the land, and create a better end product is a labor of love 33 years in the making for the Blythe family. Every year they’ve improved one breeding decision, management change, farm tour and conversation at a time.
CAB Insider
CAB Supplies Hold Up Despite Smaller Slaughter
With fed cattle carcass weights now set to steadily increase into at least October, carcass quality grades typically decline beginning in early August. Lighter placements and continued smaller slaughter totals will keep product supplies in check. Labor Day demand is just weeks away and with that uptick, the quality-based price spreads are likely to perform quite well.
CAB Insider Quarterly: July 2023
From a cattlemen’s perspective and fed cattle management standpoint, I would look for continued wide quality grade premiums as well as Certified Angus Beef ® brand premiums on those packer grids. I would manage cattle and price cattle for our placements moving forward accordingly.
Behind the Brand
The man behind the brand
The year was 1976 when USDA had just lowered its standards for the Choice quality grade. The industry that lobbied for the change was quickly moving toward a lean, commodity product. Angus cattle sold at a discount and registration numbers were in steep decline. One Angus breeder in Ohio had an idea to turn things around: create a high-quality, specification-based brand.
CAB at 40: the beef community’s brand
The Certified Angus Beef ® (CAB®) brand turned 40 this year, tapping into an increased well of available and qualified cattle, up 25% in two years. With annual global sales reaching beyond 1.2 billion pounds (lb.), it’s pulled far ahead of a very large pack, the hundreds of other brands combined falling short.
A mark to remember
For the brand that changed beef, unconventional isn’t unusual. In discussions about how to celebrate the 40th Anniversary of the Certified Angus Beef ® (CAB®) brand, painting 40 barns with the logo was an off-the-wall idea. However, for a company deeply rooted in rural tradition, it seemed a fitting way to commemorate the milestone.
Success Stories
Dreamers and doers
If you could have one wish, any wish, what would it be? More resources, greater assets, the best genetics or something else?
Smiles, success
You could say Cudlobe Angus began on a whim. The journey from three Angus cows purchased at a sale barn to a more than 600 head seedstock operation that hosts two sales a year took decades of learning and investment risk.
Living their story
Meet Lucile: She’s 96 and flies a Beechcraft. Then there’s her son Bob, who started digging up dinosaur bones on their ranch as a relaxing hobby. Bob’s son Grant fly fishes in Alaska.
Consumer Connection
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