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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Certified Angus Beef Welcomes New Director of Producer Communications
Genetics and management are at the forefront of targeting the Certified Angus Beef ® brand but communicating beef value propositions to cattlemen guides informed business decisions. To bring the most relevant production and economic information to cattlemen, CAB hired fifth-generation rancher Lindsay Graber Runft as director of producer communications.
Cattlemen Remain Committed to Quality
With ranchers continuing to produce high-quality beef at notable marks and consumer demand staying strong, Certified Angus Beef closed its books on the second-highest sales year of record. The brand’s success is a reflection of an entire community pointed toward providing premium beef, starting with steady supply.
Jumping In
In a fast paced and dynamic communications space, Certified Angus Beef seeks three students aspiring for opportunities beyond the classroom and through the beef supply chain. Three internship positions are available for college students majoring in agricultural communications, public relations, journalism, marketing or related areas.
Kansas Family’s Forward Thinking Earns 2022 Progressive Partner Award
Adapting Angus cattle to perform better, in tandem with the land, and create a better end product is a labor of love 33 years in the making for the Blythe family. Every year they’ve improved one breeding decision, management change, farm tour and conversation at a time.
Triangle H Named CAB Feedyard Commitment to Excellence Honoree
At Triangle H, problems are met with careful consideration of every possible outcome, solutions executed with care and evaluation. It’s simply how they deal with every challenge from people to cattle to equipment. Work to be the best in everything they do – a mindset Hands is passing on to his daughter. Their sharp focus on quality and thoughtful customer service earned Triangle H the 2022 Feedyard Commitment to Excellence Award from CAB.
Ranch Covey Hill Earns Canadian Commitment to Excellence Award
With a dream and a leap of faith, Ranch Covey Hill took shape. The Quebec-based Angus ranch has been built from the ground up, but always with customer satisfaction in mind. That’s what earned the Chenail family recognition from Certified Angus Beef at the brand’s 2022 Annual Conference.
CAB Insider
CAB Insider Quarterly: July 2023
From a cattlemen’s perspective and fed cattle management standpoint, I would look for continued wide quality grade premiums as well as Certified Angus Beef ® brand premiums on those packer grids. I would manage cattle and price cattle for our placements moving forward accordingly.
Carcass Weights Find Bottom Late
Now is the time for cattlemen to evaluate the potential for exceptionally strong premiums in high quality CAB traditional and Prime carcasses down the road. When high quality carcasses are in short supply the price spreads tend to explode. Be ready.
Behind the Brand
CAB at 40: the beef community’s brand
The Certified Angus Beef ® (CAB®) brand turned 40 this year, tapping into an increased well of available and qualified cattle, up 25% in two years. With annual global sales reaching beyond 1.2 billion pounds (lb.), it’s pulled far ahead of a very large pack, the hundreds of other brands combined falling short.
A mark to remember
For the brand that changed beef, unconventional isn’t unusual. In discussions about how to celebrate the 40th Anniversary of the Certified Angus Beef ® (CAB®) brand, painting 40 barns with the logo was an off-the-wall idea. However, for a company deeply rooted in rural tradition, it seemed a fitting way to commemorate the milestone.
The Path to 2 Billion
Could the Certified Angus Beef ® (CAB®) brand reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic than me. We did the math and looked at so many of the trend lines that were in place from acceptance rates to certified head count. I wondered if the industry could respond.
Success Stories
Tradition, innovation, loyalty and trust
Sometimes, the best plan is what Dad and Grandpa always did. For their continued focus on procuring and feeding high quality, Bledsoe Cattle Company earned the Certified Angus Beef ® 2018 Feedyard Commitment to Excellence award.
Building Better Beef – Kenny Hinkle
Missouri Angus breeder earns CAB honors Hinkle named 2018 Progressive Partner of the Year 7 Building Better Beef There was no big vision, just a passion for Angus cattle. Limited in land, time and resources, Hinkle always knew he’d never be big, but resolved that...
Dreamers and doers
If you could have one wish, any wish, what would it be? More resources, greater assets, the best genetics or something else?
Consumer Connection
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