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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Certified Angus Beef Welcomes New Director of Producer Communications
Genetics and management are at the forefront of targeting the Certified Angus Beef ® brand but communicating beef value propositions to cattlemen guides informed business decisions. To bring the most relevant production and economic information to cattlemen, CAB hired fifth-generation rancher Lindsay Graber Runft as director of producer communications.
Cattlemen Remain Committed to Quality
With ranchers continuing to produce high-quality beef at notable marks and consumer demand staying strong, Certified Angus Beef closed its books on the second-highest sales year of record. The brand’s success is a reflection of an entire community pointed toward providing premium beef, starting with steady supply.
Jumping In
In a fast paced and dynamic communications space, Certified Angus Beef seeks three students aspiring for opportunities beyond the classroom and through the beef supply chain. Three internship positions are available for college students majoring in agricultural communications, public relations, journalism, marketing or related areas.
Kansas Family’s Forward Thinking Earns 2022 Progressive Partner Award
Adapting Angus cattle to perform better, in tandem with the land, and create a better end product is a labor of love 33 years in the making for the Blythe family. Every year they’ve improved one breeding decision, management change, farm tour and conversation at a time.
Triangle H Named CAB Feedyard Commitment to Excellence Honoree
At Triangle H, problems are met with careful consideration of every possible outcome, solutions executed with care and evaluation. It’s simply how they deal with every challenge from people to cattle to equipment. Work to be the best in everything they do – a mindset Hands is passing on to his daughter. Their sharp focus on quality and thoughtful customer service earned Triangle H the 2022 Feedyard Commitment to Excellence Award from CAB.
Ranch Covey Hill Earns Canadian Commitment to Excellence Award
With a dream and a leap of faith, Ranch Covey Hill took shape. The Quebec-based Angus ranch has been built from the ground up, but always with customer satisfaction in mind. That’s what earned the Chenail family recognition from Certified Angus Beef at the brand’s 2022 Annual Conference.
CAB Insider
Cutout Values Responsive to Conditions
Two weeks ago fed steer prices reached a new record fueled by strong demand and restricted headcounts. But we knew there was a seasonal ceiling and it lasted only as quickly as one can say “seasonal trend.” Paul shares more insights in this CAB Insider.
Marbling Resilient, Premiums Tempered
The northern quality grade is only materially slipping as compared to the quality-rich years of 2020 and 2021. Exceptional quality premiums are not a theme in this record-high fed cattle market but above average cattle have never been a liability.
Behind the Brand
Putting the best to the test
With one twist, a burner flicks on. With one cut of marbled meat, flavor agrees to allow no compromise. And with one Certified Angus Beef ® (CAB®) brand Test Kitchen, original beef dishes show their potential to become new family favorites.
The man behind the brand
The year was 1976 when USDA had just lowered its standards for the Choice quality grade. The industry that lobbied for the change was quickly moving toward a lean, commodity product. Angus cattle sold at a discount and registration numbers were in steep decline. One Angus breeder in Ohio had an idea to turn things around: create a high-quality, specification-based brand.
CAB at 40: the beef community’s brand
The Certified Angus Beef ® (CAB®) brand turned 40 this year, tapping into an increased well of available and qualified cattle, up 25% in two years. With annual global sales reaching beyond 1.2 billion pounds (lb.), it’s pulled far ahead of a very large pack, the hundreds of other brands combined falling short.
Success Stories
Entrepreneurial Genes and Cowboy Dreams – Gerald Timmerman Earns Honors
Each week, Nebraska cattleman Gerald Timmerman would flip open Sunday’s thick Omaha World Herald. After morning chores, he’d scan the want ads, taking note of which ones might fit his skill set, just in case. “It was amazing back then, there was quite a few jobs I’d fill in, and I haven’t looked lately, but I think it would be pretty narrow what I’d be qualified for today,” says Timmerman with a chuckle.
Raising the right kind right
Raising the right kind right CAB award-winning 2 Bar Angus is about cattle, kids and quality 7 It was the perfect sale day, full of energy and buyer enthusiasm. The bulls were selling hot. The only problem Steve Knoll could see? His genetics weren’t up for bid....
Pride & Precision
Pride & Precision Arkansas cousins use technology to drive Angus success 7 A hardware salesman and a hand surgeon walk into a pasture… For Phillip Smith and Dr. David Taylor, there’s no need for a punch line. What might sound like the start of a tall tale is...
Consumer Connection
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