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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Sysco and Certified Angus Beef Announce Partnership to Enhance Animal Welfare and Beef Sustainability
The Cattle Care Partnership between Sysco and CAB highlights the shared commitment of both companies to support farmers and ranchers and the beef community as a whole. By investing in BQA training, the partnership elevates the industry’s work to address consumer concerns, reinforce trust, and ensure future demand for beef.
Students Expand Skills Through Summer Internships with Certified Angus Beef
A strong skillset, positive attitude and leap of faith led four students to a summer of learning with Certified Angus Beef as communications interns. Working on an array of projects, the four build their skills while preparing for careers in the beef and related industries.
Register Now for Feeding Quality Forum
Consumer demand signals spur progress in the cattle business, but producers must be proactive when making changes in their marketing strategy. The Feeding Quality Forum event delivers solutions to market-focused cattlemen who want to get rewarded for raising premium beef.
Certified Angus Beef Expands Offering with Grass-Fed Beef
Certified Angus Beef ® Grass-Fed by Niman Ranch product will make up less than 1% of it’s total supply. A niche product, it will initially only be available through a few, exclusive restaurants and grocery stores. Consistent with all CAB products, the grass-fed beef must meet all 10 specifications to qualify for the brand.
Premium Beef, Premium Production
The Certified Angus Beef ® brand is often advertised as “the best,” and taste secured its growth around the globe. As a younger generation of consumers has more buying power in the market, their expectations of high-quality beef are expanding. Here’s how the brand is meeting this new wave of demand.
In Tough Times: Minimize Waste, Maximize Genetics through Management
With drought and high input costs in the balance, it takes sharp management decisions to keep black ink on the bottom line. Knowing what to cut back or keep doing was the focus for Dusty Abney, beef cattle nutritionist for Cargill Animal Nutrition, during his Cattlemen’s College session at the 2023 Cattle Industry Convention.
CAB Insider
CAB Brand Sales Third Best in 45-Year History
In this CAB Insider,shifting market dynamics have already marked trend changes in the 2023 cattle and beef markets. These shifts are most succinctly summarized through two factors, fewer cattle and higher prices, that will further entrench themselves in near term trends.
Feedyard Insights Bring Focus to Profitability
The recently published “Industry Insights” report conducted by CattleFax analysts in partnership with Angus Media revealed several interesting trends and attitudes from the feedyard and cow-calf sectors. Focusing on feedyard factors most relevant to the CAB brand and end-product merit shows attitudes and behavior aligned with the market’s pull-through demand signals
Behind the Brand
Certified Angus Beef ® launches new consumer loyalty program
The CAB brand has launched the Steakholder Rewards™, a consumer loyalty program where members earn points for their involvement with CAB. Research shows loyalty programs drive demand for the brand’s beef.
Old-fashioned excellence
Long time CAB licensed packer Bob Boliantz is continuing the trade that has been passed down for generations. Looking for premium carcass quality, Boliantz connects with local producers to educate on management practices to increase marbling.
Breaking the ‘IF’ question
The CAB brand is looking to reach 2 billion pounds of certified product. In order for this to happen, supply must increase. The brand is looking to producers to help grow supply with more Angus-influenced genetics, increasing CAB acceptance rates.
Success Stories
All-in cattle feeding
Norm and Sharon Timmerman encouraged their children to follow their own passions. After college, Jason started with Timmerman Feeding, while CPA Kristin ran her own accounting firm and Ryan pursued a degree in business management.
As good as his word
For Jerry Bohn, longtime manager at Pratt Feeders, earned the 2019 FQF Industry Achievement Award for his leadership and dedication to the industry.
Where they’re going, where they’ve been
Sometimes there is no formal succession plan. There are no conversations about what might come to be. Sometimes there are just little clues as to what the future might hold.
Consumer Connection
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