Stay Connected
Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Feeding Quality Forum Shares Market Outlook, Path to Meeting Demand
The beef demand success story of the past is also the industry’s roadmap for the future, said speakers at this year’s Feeding Quality Forum. The program covered everything from current market conditions and technology to price forecasts and advancements on the horizon.
Certified Angus Beef Launches Direct-to-Consumer Program
Could your freezer beef carry the CAB logo? Perhaps. With the launch of a new program. Ranch to Table, a direct partnership program between CAB and cattle operations using Angus genetics, allows ranchers to use the brand’s trusted reputation for increased gain.
Steve Hunt Honored with the 2023 Industry Achievement Award
When the cattle industry needed a leader, Steve Hunt stepped up. Sure, it was a group effort to launch U.S. Premium Beef – ranchers, cattle feeders and allied industry – but they all say one man made the difference between success and failure.
The 2023 Colvin Scholarship Fund Awards Future Beef Leaders
Certified Angus Beef awards 23 students a grand total of $81,500 in funds through the Colvin Scholarship Fund this year.
Certified Angus Beef Recognizes Beef Quality Research
First-place honors go to Andres Mendizabal, an international student pursuing a Ph.D. in animal science at Texas Tech University. His research is titled, “The Accuracy of USDA Yield Grade and Beef Carcass Components as Predictors of Red Meat Yield.”
Sysco and Certified Angus Beef Announce Partnership to Enhance Animal Welfare and Beef Sustainability
The Cattle Care Partnership between Sysco and CAB highlights the shared commitment of both companies to support farmers and ranchers and the beef community as a whole. By investing in BQA training, the partnership elevates the industry’s work to address consumer concerns, reinforce trust, and ensure future demand for beef.
CAB Insider
Credit End Meats With CAB Value-Add
We focused on fourth-quarter middle meat demand as a beef price driver in the last edition of the Insider. This is certainly the case in the current data as rib and tenderloins are pricing near their annual highs. However, a look at annual price trends across the beef carcass shows increasing contributions to CAB premiums from both ends of the carcass.
Middle Meats and Supply Driving Fourth Quarter Spreads
At the retail level, November brings a brief shift in focus, away from beef to turkey and ham, for Thanksgiving meals. Turkeys are the classic “loss leader” item in grocery stores during November as retailers practically give them away to lure a volume of shoppers to spend on the high-margin center of the store goods.
Behind the Brand
A translation de carne
Ana Luisa Verba is looking to drive demand for quality beef as the assistant director of marketing for Latin markets. By drawing on her own heritage, she is able to personally relate to the Latino community and create marketing materials that resonate to this group.
From barn painting to Rural Relief
The barn painting initiative started as a public relations project, but it quickly turned into more than brand logos scattered throughout the country. Sheltering Generations – The American Barn features 40 dedicated Angus producers, and all proceeds from book sales go toward the CAB Rural Relief Fund, aiding ranch families during natural disasters.
Breeding for the brand
With goals of increasing CAB acceptance rate, the brand has updated Targeting the Brand™ requirements to help commercial producers improve beef quality through bull selection.
Success Stories
Welcome to the table
If the Olson’s could sit everyone at the same table, when guests come to tour the Olson Land & Cattle ranch near Hereford, Texas, they absolutely would. For close to 30 years now the family has hosted ranch tours, earning them the Certified Angus Beef ® Ambassador Award.
The way to do it
In everything he does, Ryan Noble pushes the limits of success to what some would call overachieving. To everyone else, it’s no surprise Noble Ranch was named the Certified Angus Beef ® 2019 Commercial Commitment to Excellence Award winner.
Own what you do
Tom Jones at Hy-Plains Feedyard sets the bar high. He is a thought-leader in the industry and works hard to learn and educate. His progressive mindset on management is just one reason he earned the CAB Progressive Partner Award.
Consumer Connection
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.