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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Sysco and Certified Angus Beef Announce Partnership to Enhance Animal Welfare and Beef Sustainability
The Cattle Care Partnership between Sysco and CAB highlights the shared commitment of both companies to support farmers and ranchers and the beef community as a whole. By investing in BQA training, the partnership elevates the industry’s work to address consumer concerns, reinforce trust, and ensure future demand for beef.
Students Expand Skills Through Summer Internships with Certified Angus Beef
A strong skillset, positive attitude and leap of faith led four students to a summer of learning with Certified Angus Beef as communications interns. Working on an array of projects, the four build their skills while preparing for careers in the beef and related industries.
Register Now for Feeding Quality Forum
Consumer demand signals spur progress in the cattle business, but producers must be proactive when making changes in their marketing strategy. The Feeding Quality Forum event delivers solutions to market-focused cattlemen who want to get rewarded for raising premium beef.
Certified Angus Beef Expands Offering with Grass-Fed Beef
Certified Angus Beef ® Grass-Fed by Niman Ranch product will make up less than 1% of it’s total supply. A niche product, it will initially only be available through a few, exclusive restaurants and grocery stores. Consistent with all CAB products, the grass-fed beef must meet all 10 specifications to qualify for the brand.
Premium Beef, Premium Production
The Certified Angus Beef ® brand is often advertised as “the best,” and taste secured its growth around the globe. As a younger generation of consumers has more buying power in the market, their expectations of high-quality beef are expanding. Here’s how the brand is meeting this new wave of demand.
In Tough Times: Minimize Waste, Maximize Genetics through Management
With drought and high input costs in the balance, it takes sharp management decisions to keep black ink on the bottom line. Knowing what to cut back or keep doing was the focus for Dusty Abney, beef cattle nutritionist for Cargill Animal Nutrition, during his Cattlemen’s College session at the 2023 Cattle Industry Convention.
CAB Insider
Middle Meats and Supply Driving Fourth Quarter Spreads
At the retail level, November brings a brief shift in focus, away from beef to turkey and ham, for Thanksgiving meals. Turkeys are the classic “loss leader” item in grocery stores during November as retailers practically give them away to lure a volume of shoppers to spend on the high-margin center of the store goods.
CAB Brand Sales Third Best in 45-Year History
In this CAB Insider,shifting market dynamics have already marked trend changes in the 2023 cattle and beef markets. These shifts are most succinctly summarized through two factors, fewer cattle and higher prices, that will further entrench themselves in near term trends.
Behind the Brand
Breeding for the brand
With goals of increasing CAB acceptance rate, the brand has updated Targeting the Brand™ requirements to help commercial producers improve beef quality through bull selection.
Certified Angus Beef ® launches new consumer loyalty program
The CAB brand has launched the Steakholder Rewards™, a consumer loyalty program where members earn points for their involvement with CAB. Research shows loyalty programs drive demand for the brand’s beef.
Old-fashioned excellence
Long time CAB licensed packer Bob Boliantz is continuing the trade that has been passed down for generations. Looking for premium carcass quality, Boliantz connects with local producers to educate on management practices to increase marbling.
Success Stories
The way to do it
In everything he does, Ryan Noble pushes the limits of success to what some would call overachieving. To everyone else, it’s no surprise Noble Ranch was named the Certified Angus Beef ® 2019 Commercial Commitment to Excellence Award winner.
Own what you do
Tom Jones at Hy-Plains Feedyard sets the bar high. He is a thought-leader in the industry and works hard to learn and educate. His progressive mindset on management is just one reason he earned the CAB Progressive Partner Award.
Built on a breed
Self-proclaimed “number nerds” Art and Stacy inherited the craving for information documentation on their herd of 800 cows. It serves a vision the Butlers held long before the market directly justified it, and it earned them the 2019 CAB Seedstock Commitment to Excellence Award.
Consumer Connection
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