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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

CAB Sets Sales Records, Sees Historically High Brand Acceptance Rates

In an otherwise tough time in the beef business, sales and supply records have been a bright spot. The positive numbers mean that quality beef production has not let up, and beef demand is holding. Consumers have proven the value proposition: the good stuff is worth a little more money, for a better eating experience.

Feeding Quality Forum Dates Set Earlier in August

When you’re feeding cattle, it counts to keep track of every calf, pound and dollar. Beyond the event’s educational sessions, networking between segments of the beef supply chain is invaluable—from feeders and cow-calf operators to allied industry and university researchers.

Gardiners Highlight Service, Strength at Foodservice Leaders Summit

Mark Gardiner and his son, Cole, of Gardiner Angus Ranch offered a boots-on-the-ground perspective for CAB specialists attending the annual event, designed to deliver resources that help train foodservice teams and serve consumers at a higher level.

Making Sense of Supply, Pricing and Navigating the Market

Amid anticipated shifts in cattle supply and evolving market dynamics, CAB remains well-positioned to navigate the beef sales road ahead. Clint Walenciak addressed how producer profitability, strategic specification adjustments, and resilient demand will help stabilize the brand’s beef supply chain through herd size and pricing shifts in 2025 and beyond.

Every Issue Has Its Moment

Progress happens when people are at the table, engaged and committed to action. With a vested interest in the industry’s future, CAB is leaning in on conversations surrounding evolutions in meat science.

Colvin Scholarships for Food and Agriculture Students

Investing in the future of the beef industry, Certified Angus Beef will award $100,000 to college students passionate about food and agriculture from the Colvin Scholarship Fund. Applications are across three categories and open through April 14.

Latest Headlines

Triangle H Named CAB Feedyard Commitment to Excellence Honoree

At Triangle H, problems are met with careful consideration of every possible outcome, solutions executed with care and evaluation. It’s simply how they deal with every challenge from people to cattle to equipment. Work to be the best in everything they do – a mindset Hands is passing on to his daughter. Their sharp focus on quality and thoughtful customer service earned Triangle H the 2022 Feedyard Commitment to Excellence Award from CAB.

Ranch Covey Hill Earns Canadian Commitment to Excellence Award

With a dream and a leap of faith, Ranch Covey Hill took shape. The Quebec-based Angus ranch has been built from the ground up, but always with customer satisfaction in mind. That’s what earned the Chenail family recognition from Certified Angus Beef at the brand’s 2022 Annual Conference.

Walter Angus Recognized as 2022 CAB Ambassador Honoree

Hudson, Colo., provides awe-inspiring views of the pristine Rocky Mountains as a backdrop to their picture-perfect cattle. It’s the ideal spot to introduce visitors to the place where beef begins. Their spirit of hospitality and work to share how they raise high-quality beef earned the Walter family the 2022 CAB Ambassador Award.

New Mexico Ranch Earns Certified Angus Beef Sustainability Award

Producing beef in the desert Southwest takes a certain resolve, faith that the rain will come and grit to do the hard things and smile through the work when it doesn’t. This is the grit engrained in Manny and Corina Encinias and their seven children operating Buffalo Creek Ranch. Their holistic approach earned this ranching family the 2022 CAB Sustainability Award.

Larson Angus Ranch Earns CAB Seedstock Award

The Larson’s determined journey toward elusive perfection helped Larson Angus Ranch earn the Certified Angus Beef 2022 Seedstock Commitment to Excellence award presented at the brand’s Annual Conference Sept. 22 in Phoenix.

Certified Angus Beef Takes Fine Dining to New Heights to Connect with Consumers

“High Steaks” is about sharing the transformative power of food and the idea that different culinary experiences can take consumers on a journey to different destinations. In a cliff-side setting, Angus rancher Ty Walter joined actor, comedian and host Joel McHale to talk cattle production and what makes the Certified Angus Beef ® brand consistently superior – all while enjoying a four-course meal at an elevation of 8,500 feet.

CAB Insider

Progress, Not Complacency

Beef demand has been exceptional because of dramatic increases in consumer satisfaction for a few decades. Since taste ranks at the top of the list when it comes to what drives consumers to choose beef, we know where our figurative “bread is buttered.”

Lighter Carcass Weights and Shrinking Supply

Now, we’re well into the second quarter of 2023, but backing up to the first of the year, there have been two overriding trends in the fed cattle supply. The first of which has been those fewer headcounts that we’ve seen harvested on a weekly basis, down about 2.7% year to date as well.

Value Cuts and Thin Meats Lead

Current carcass values are being underpinned by positive price moves from several carcass cuts, and we’ve just named a few. The classic spring price rally from ribs is in a counter-seasonal pattern and strips are modestly sideways. End users are seeking value items to partially offset shorter supplies and higher prices.

Success Stories

Welcome to the table

Welcome to the table

If the Olson’s could sit everyone at the same table, when guests come to tour the Olson Land & Cattle ranch near Hereford, Texas, they absolutely would. For close to 30 years now the family has hosted ranch tours, earning them the Certified Angus Beef ® Ambassador Award.

The way to do it

The way to do it

In everything he does, Ryan Noble pushes the limits of success to what some would call overachieving. To everyone else, it’s no surprise Noble Ranch was named the Certified Angus Beef ® 2019 Commercial Commitment to Excellence Award winner.

Own what you do

Own what you do

Tom Jones at Hy-Plains Feedyard sets the bar high. He is a thought-leader in the industry and works hard to learn and educate. His progressive mindset on management is just one reason he earned the CAB Progressive Partner Award.

Consumer Connection

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