CAB Brand Sales Third Best in 45-Year History

Shifting market dynamics have already marked trend changes in the 2023 cattle and beef markets. These shifts are most succinctly summarized through two factors, fewer cattle and higher prices, that will further entrench themselves in near term trends.

As Certified Angus Beef celebrated the close of its 45^th year this September, several highlights emboldened brand stakeholders and producers. The single largest factor in the brand’s supply, fed cattle slaughter volume, provided a formidable obstacle as the nation’s drought-reduced cow herd pulled fed cattle supplies 3.3% lower for the past 12 months. However, with other positive trends, CAB acceptance increased 0.5% for the fiscal year with 5.82 million head earning the CAB brand.

Marbling trends have been on a lower pattern in the past year with USDA Choice slightly lower for the period. However, the Premium Choice carcass share has been surprisingly strong. This, coupled with the Prime grade working both above and below the 2022 pattern, allowed the CAB carcass acceptance rate to improve half of a percentage point to 36% in fiscal 2023.

Cattlemen continue to include Angus genetics in their breeding programs to a greater degree, boosting brand-eligible cattle to more than 72% of total fed cattle supplies. This includes enrichment from the heavily Angus-influenced beef x dairy population. There were 16 million Angus-type carcasses processed at licensed packers in the fiscal year, roughly 72% of the fed steer and heifer supply.

CAB brand sales battled the headwind of smaller steer and heifer slaughter to end the year just 0.5% lower than in the 2022 fiscal year. This culminated in the third-largest sales volume year and the eighth year of brand sales surpassing one billion pounds.

While retail grocery store sales were understandably 4.9% lower on the year there were several notable highlights on the positive side of the ledger. International brand sales were up 6% with largest gains in China, Hong Kong, South Korea and Mexico even though total U.S. beef exports charted a negative trend. Record-large CAB Prime sales featured a 17.7% increase while value-added products were up 9.8%. Both categories surpassed 40 million pounds of CAB sales volume.

Fourth quarter trends are currently widening quality carcass price spreads with the Choice/Select spread at $25.79/cwt. and the CAB/Choice spread at $20.44/cwt. Short-term packer demand for quality cattle to fulfill demand for traditional CAB and CAB Prime carcasses should result in continued expanded grid premiums through early December. Although surprisingly larger feedlot placement head counts were reported for September, continued high-quality carcass supply challenges will remain a theme in the brand’s 46^th year, already underway. This recommends cattlemen in each sector maintain focus on carcass demand factors and the margin opportunity that exists for cattle to meet modern consumer expectations.