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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Kansas Ranchers Recognized for Sustainability Efforts
Kansas’ Wharton 3C Ranch thrives despite droughts, winning the CAB 2023 Sustainability award. The data-driven, quality-focused approach of first-generation ranchers, Shannon and Rusty Wharton, yields 100% CAB cattle. Their commitment to sustainability and industry collaboration sets a bright future for the cattle business.
Saskatchewan Angus Ranch Earns Certified Angus Beef Award
JPM Farms in Canada quietly gained recognition for its dedication to environmental sustainability and quality cattle. The Monvoisin family earned the 2023 CAB Canadian Commitment to Excellence award for their outstanding results and partnership with Duck Unlimited, showcasing their commitment to improving the land, cattle and family daily.
Benoit Angus Ranch honored with CAB Seedstock Commitment to Excellence Award
What started with six Angus heifers, has now grown into 400 Angus females, along with a 2,500 acre farming division. The multi-generation family business focus on improving the reputation on the ranch with high-quality cattle. From the ground up, Benoit Angus Ranch has earned the CAB 2023 Seedstock Commitment to Excellence Award.
Feeding Quality Forum Shares Market Outlook, Path to Meeting Demand
The beef demand success story of the past is also the industry’s roadmap for the future, said speakers at this year’s Feeding Quality Forum. The program covered everything from current market conditions and technology to price forecasts and advancements on the horizon.
Certified Angus Beef Launches Direct-to-Consumer Program
Could your freezer beef carry the CAB logo? Perhaps. With the launch of a new program. Ranch to Table, a direct partnership program between CAB and cattle operations using Angus genetics, allows ranchers to use the brand’s trusted reputation for increased gain.
Steve Hunt Honored with the 2023 Industry Achievement Award
When the cattle industry needed a leader, Steve Hunt stepped up. Sure, it was a group effort to launch U.S. Premium Beef – ranchers, cattle feeders and allied industry – but they all say one man made the difference between success and failure.
CAB Insider
CAB Brand Sales Third Best in 45-Year History
In this CAB Insider,shifting market dynamics have already marked trend changes in the 2023 cattle and beef markets. These shifts are most succinctly summarized through two factors, fewer cattle and higher prices, that will further entrench themselves in near term trends.
Feedyard Insights Bring Focus to Profitability
The recently published “Industry Insights” report conducted by CattleFax analysts in partnership with Angus Media revealed several interesting trends and attitudes from the feedyard and cow-calf sectors. Focusing on feedyard factors most relevant to the CAB brand and end-product merit shows attitudes and behavior aligned with the market’s pull-through demand signals
Success Stories
Where value comes from
How cattle are fed matters, but much of their potential for grid success is already set before cattle even set hoof in the yard. Cow-calf producers are the designers of the raw material.
New calf marketing routes
For the 70% or more of beef calves born last spring, more than the usual share veered from traditional roads to the feedyard come fall. Backgrounding those calves opened gates to several new revenue paths, though not without risk.
Matchmaking the yard
Choosing a feedyard is a bit like selecting a life partner. Feedyards offer different marketing opportunities and strategies. A manager should be able to look at a customer’s pen and know, “I have a good market for those cattle. I can handle it.”
Consumer Connection
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