The beef market tells you what it wants. You just have to pay attention. “We know there are signals out there in the marketplace for quality. As you move further away from the end product, we know those signals are…not quite as distinct,” said Mark McCully, Certified Angus Beef LLC (CAB) at the 2016 Angus Convention in Indianapolis in November.
Angus bull buyers paid record-high prices in 2015. The calves from those sires are going to market now, and breeders should be helping their customers get the most out of the investment. That was the message from three panelists at the 2016 Angus Convention in Indianapolis, Ind., Nov. 4-7.
Thirty-eight years after the Certified Angus Beef ® (CAB®) brand’s first sale drew so much press that USDA canceled what it had just approved, the brand was honored with the Don L. Good Impact Award from Kansas State University (K-State).
Angus cattle need to do more than ever before. Carcass quality, functional females, feedlot performance—they all matter. That theme was evident at the Innovation Workshops during the National Angus Convention, Nov. 4 to 7, in Indianapolis, Ind.
Each year the Certified Angus Beef ® (CAB®) Colvin Fund gives away thousands in scholarship dollars to students looking to make a difference in the beef community. The annual Colvin Scholarship awards recognize Louis M. “Mick” Colvin, co-founder and executive director of the CAB brand for 21 years. After he retired in 1999, CAB established the fund to carry on his legacy of making dreams a reality and inspiring others to be their best.
When it’s just not possible to bring 600 people from across the globe to the feedyard, the next best thing is to bring a little of that Herington, Kan., family operation to them. Cattle feeders Shane and Shawn Tiffany took the stage during educational sessions at last month’s Certified Angus Beef ® (CAB®) brand annual conference in Tucson, Ariz. The brothers gave foodservice and retail professionals a glimpse of life in a feedyard, often one of the most misunderstood parts of the beef community.
Imagine living when there was no supermarket or grocery store where you could buy food, having to grow just about everything your family needs. That could be any rural area in the country a couple hundred years ago.
Cattle have changed. If your management hasn’t, animal scientist Robbi Pritchard suggests you take a look to be sure it’s still relevant. The South Dakota State University emeritus professor addressed cattle feeders and allied industry at the Feeding Quality Forum in August.
It’s hard to pinpoint when the transformation began, but on the Christensen family’s western ranch, it’s evident that it happened: a commitment to excellence. The views of the Rocky Mountains look much the same as they did when Grandpa Karl homesteaded near Hot Springs, Mont., a century ago, but third-generation rancher Shawn Christensen and wife Jen now raise their two daughters there.
Politics aside, every sense of “progressive” describes Chuck Backus. From his 36 years in education and research to the overlapping 39 years in ranching, this former provost of Arizona State University embodies the aspects of applied innovation, growth by accumulating knowledge, experimenting and expanding boundaries.
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