Sustainability is a new target for producers. While there are no plans to meet these goals yet, there is interest in how cattle can be part of the solution. It comes down to the adage, “trust but verify,” and verification will need to come from those raising beef.
Starting in March 2020, disarray set in motion a chain of events leading to the fed cattle backlog from plant closures slowing the supply chain throughout 2021. While the market likes to avoid the unkown, the last two years put the beef business in uncharted territory.
It takes passion, drive and ability to build a top-quality beef program based on economics, ethics and sustainability. A legacy like that merits recognition from peers and those they affect throughout the supply chain all the way to consumers.
More than forty years after selling the first pound of branded beef on October 18, 1978, Certified Angus Beef continues to deliver for consumers and producers. The brand closed fiscal year 2021 with a few new records and another billion on the books.
In the rapid changing space of sustainability, finding clarity on what to do is challenging. At the 2021 Feeding Quality Forum, Dr. Kim Stackhouse-Lawson offered insights on what can be expected of producers moving forward.
From the bulls they buy, the cows they cull and the grass their cattle graze, each decision is evaluated based on how it affects the ranch’s economics, the land and family. This management style earned the Niznik family the Certified Angus Beef 2021 Canadian Commitment to Excellence award.
CAB is accepting applications for three communications internship positions for Summer 2022. Effective communication is the foundation for success in any career, and CAB interns get real-world experiences with audiences across the beef supply chain.
Careers are built around connections and experiences. For college students interested in building a better future through beef, Certified Angus Beef created Youth Beef Leaders Seminar.
From the moment his boots hit the dirt on the way to the barn, to switching off the lights and locking the door of the Hickory House Restaurant, Jonathan Perry is committed to the beef business. The 2021 CAB Chairman brings a unique perspective to the table. By day, he’s a cattleman. By night, he’s a meat cutter.
To tell the U.S. Premium Beef story today, is to tell one that changed the beef industry for the better. The USPB mission includes increasing both the quality of beef and long-term profitability for cattle producers, and ranchers are as focused on that as ever.
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