Date: Sep 26 2025
Big Thinkers & Breeding & Cow Herd & Maternal Function & Targeting the BrandOn a quiet stretch of Northern California rangeland, a different story unfolds. The Borror family’s legacy modestly speaks through the cattle they raise, the ground they steward. The generations who’ve made a life here demonstrate commitment to doing things right, even when no one is watching.
Date: Sep 26 2025
Big Thinkers & Consumer Connection & Cow Herd & Premium Potential & Targeting the BrandJoanie, with daughter Lindsey and her husband, Adam Hall, raise registered Angus cattle with two primary goals: producing high-quality seedstock that perform well in a wide variety of environments and ensuring end-user satisfaction. Those goals tie everything together, from promoting Angus to other producers to sharing their story with CAB partners and beef consumers.
Date: Sep 26 2025
Big Thinkers & Cow Herd & Grid Marketing & Maternal Function & Premium Potential & Sustainability & Targeting the BrandWhat makes a ranch sustainable? To Jon, it’s simple: the same family, ranching on the same land, for the last 140 years. The Means family never could have done that without sustainability. Responsible usage of water, caring for the land and its wildlife, and destocking their herd while the land recovers from drought.
Date: Sep 26 2025
Big Thinkers & Canada & Cow HerdSouth of Calgary, Alberta, brothers Austin and Malcolm Cross carry on a century-old family history. Their great-great-grandfather staked his future on this land. Today, the Cross brothers are building one of their own—with Angus cattle that not only perform in the harsh environment but consistently meet the highest standards for beef quality.
Date: Nov 21 2024
Breeding & Cow Herd & EPDs & Following the Calves & Maternal Function & News Release & Premium PotentialThe Angus breed has enough genetic diversity to allow breeders, and their commercial bull customers, to make progress across multiple traits simultaneously. One bloodline may be high in marbling but does not check the boxes you need for other traits. That does not mean marbling is the cause—it simply means your search for the ideal genetic pairing is not done.
Date: Nov 08 2023
Cattle Markets & Cow Herd & News Release & Premium PotentialAs drought conditions persist across much of cattle country, farmers and ranchers are at a pivotal juncture in the cattle industry’s landscape. What impact does this prolonged dry spell have on the nation’s herd numbers? When will heifer retention begin? How will industry dynamics influence the spring bull sale season?
Date: Sep 25 2023
Breeding & Cow Herd & Grid Marketing & News Release & Post Weaning & Premium Potential & Retained OwnershipTroy Anderson, managing a Nebraska ranch, focuses on breeding thriving maternal cows that will grade premium Choice and Prime, while respecting livestock, people and land. Anderson Cattle receives the 2023 CAB Commitment to Excellence Award. Their journey includes improving genetics, feeding home-raised and purchased calves and using data for better breeding decisions, all with a bottom-line approach.
Date: Sep 25 2023
About the brand & Consumer Connection & Cow Herd & News ReleaseSeldom Rest Farms in Michigan, known for show-ring success, receives the CAB 2023 Ambassador Award for sharing their beef production story with Meijer grocery communications team and other CAB partners. The Foster family shares their passion for Angus cattle while fostering connections within the beef supply chain and promoting the Angus breed and CAB’s role in the industry.
Date: Sep 25 2023
About the brand & CAB Connection & Consumer Connection & Cow Herd & Maternal Function & News Release & SustainabilityThe Bruner and Wendel families earned the 2023 CAB Progressive Partner award by selling high-quality beef through Dakota Angus, LLC, as part of the CAB Ranch To Table program. They focus on their commitment to quality, data-driven decisions, achieve impressive CAB and Prime percentages and offer high-quality beef directly to consumers in their communities.
Date: Sep 25 2023
Big Thinkers & Cow Herd & News Release & On the ranch & SustainabilityKansas’ Wharton 3C Ranch thrives despite droughts, winning the CAB 2023 Sustainability award. The data-driven, quality-focused approach of first-generation ranchers, Shannon and Rusty Wharton, yields 100% CAB cattle. Their commitment to sustainability and industry collaboration sets a bright future for the cattle business.
