Posts by CAB Cattle Crew :

A beacon born from a broken path

Date: Jul 14 2019

| Consumer Connection & What a Chef Wants

Doubts flooded in when the young couple decided to open a restaurant in the 1930s. Today, Okeechobee Steakhouse stands as the oldest of its kind in Florida. Known for their commitment to serving quality Certified Angus Beef®, third-generation owner, Ralph Lewis is appreciative of the cattle raisers who supply CAB product.

CAB at 40: the beef community’s brand

Date: Apr 11 2019

| About the brand & Consumer Feature

The Certified Angus Beef ® (CAB®) brand turned 40 this year, tapping into an increased well of available and qualified cattle, up 25% in two years. With annual global sales reaching beyond 1.2 billion pounds (lb.), it’s pulled far ahead of a very large pack, the hundreds of other brands combined falling short.

The Path to 2 Billion

Date: Apr 06 2019

| About the brand & CAB Connection

Could the Certified Angus Beef ® (CAB®) brand reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic than me. We did the math and looked at so many of the trend lines that were in place from acceptance rates to certified head count. I wondered if the industry could respond.

The payoff from progress

Date: Apr 01 2019

| Black Ink

After the holidays, things will slow down. Nah, maybe after calving, branding and breeding. But then, summer comes and there’s all that hay to make when the sun is shining, fences to build and cedars to eliminate (or insert your own region-specific fair-weather task).

The path to 2 billion

Date: Mar 20 2019

| CAB Connection & News Release & Targeting the Brand

Could the Certified Angus Beef ® brand reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic than me. We did the math and looked at so many of the trend lines that were in place from acceptance rates to certified head count.