It’s a hot topic every summer.
“Heat stress is the largest impediment to efficient animal agriculture,” said Rob Rhoads, Virginia Tech. He presented with University of California-Davis colleague Frank Mitloehner for a symposium on the topic at the American Society of Animal Scientists annual meeting in July.
Doubts flooded in when the young couple decided to open a restaurant in the 1930s. Today, Okeechobee Steakhouse stands as the oldest of its kind in Florida. Known for their commitment to serving quality Certified Angus Beef®, third-generation owner, Ralph Lewis is appreciative of the cattle raisers who supply CAB product.
Learning doesn’t stop because school’s out for summer. You can only learn so much in a classroom, but in a pasture, feedyard, meats lab or chef’s kitchen—that’s a whole new story.
With one twist, a burner flicks on. With one cut of marbled meat, flavor agrees to allow no compromise. And with one Certified Angus Beef ® (CAB®) brand Test Kitchen, original beef dishes show their potential to become new family favorites.
The Certified Angus Beef ® (CAB®) brand turned 40 this year, tapping into an increased well of available and qualified cattle, up 25% in two years. With annual global sales reaching beyond 1.2 billion pounds (lb.), it’s pulled far ahead of a very large pack, the hundreds of other brands combined falling short.
Could the Certified Angus Beef ® (CAB®) brand reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic than me. We did the math and looked at so many of the trend lines that were in place from acceptance rates to certified head count. I wondered if the industry could respond.
After the holidays, things will slow down. Nah, maybe after calving, branding and breeding. But then, summer comes and there’s all that hay to make when the sun is shining, fences to build and cedars to eliminate (or insert your own region-specific fair-weather task).
Could the Certified Angus Beef ® brand reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic than me. We did the math and looked at so many of the trend lines that were in place from acceptance rates to certified head count.
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