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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Rutan family earns CAB Commercial Commitment to Excellence Award
The owner-managers of Morgan Ranches learn and teach through such wisdom gathered over decades. Every day is a choice, and they choose to make it good. That positive philosophy only begins to tell why Morgan Ranches earned the 2020 CAB Commercial Commitment to Excellence award.
CAB names first-ever Sustainability Award honoree
One feeds, the other breeds and stocks a steady supply, ready to fill the pens as they empty. Wilson Cattle Company harvests the grass in Baker Valley while Beef Northwest, started by the fifth generation of Wilsons, finishes the cattle. It’s a symbiotic relationship, both dependent on each other.
Langford earns CAB Ambassador Award
Bodey Langford has it easier and harder than the three generations of ranchers before him, but his gentle and steady spirit guides him while telling the cattle story to all he encounters. It’s only an inkling of why he’s the 2020 CAB Ambassador Award recipient.
Dalebanks Angus earns CAB seedstock honors
When the industry was going one way, Matt Perrier saw his parents and grandparents going another. That dedication to quality, to the Perrier family and Dalebank Angus’s goal of “practical, profitable genetics,” was rewarded with the 2020 CAB Seedstock Commitment to Excellence award.
Rebound
Shocks to the beef industry were all part of 2020’s “unprecedented” theme, but how the market responded was less surprising. That’s from RaboResearch analyst Dustin Aherin. When history is in the making, cattlemen should be innovative.
Hindsight for the future
Randy Blach gave hindsight to the industry’s past 40 years to prepare for the next 40 at the 2020 virtual Feeding Quality Forum. While 2020 is a tumultuous year, perspective gives us hope for the future. There’s optimism for the future, but not without challenges.
CAB Insider
Prime premiums double last year
Lately the Prime grade has slipped down to 8.3% of the total, versus 9.5% a year ago. The reduced slaughter pace, combined with this lower Prime share, has prices heated up for the most premium quality grade.
Fundamentals point to bullish conditions
Beef demand continues at such a solid pace that it seemingly defies logic, with the CAB cutout value now 41% higher than a year ago. Beef buying ahead of Labor Day has proven stronger than high prices suggest it should be.
Behind the Brand
Fired up to tell beef’s story
For the past several years, we’ve welcomed the National Beef Ambassadors into our office in Wooster, Ohio, for their first training activity as a team.
Building blocks of CAB knowledge
When I attended the company’s Building Blocks for Success Seminar last week, there were key points and facts I picked up along the way.
Bored at a board meeting? Not us!
There’s always a lot going on around here, but sometimes we forget to step back and look at what this brand as a whole is accomplishing in the marketplace.
Success Stories
The Good, the Bad and the Ugly
To raise cattle for over 33 years with someone, you’ve got to love what you do and who you do it with.
Exponential Impact
Twenty years later Trevor and Torri Lienemann of Princeton, Neb., have four kids, a 300-cow seedstock operation and lots and lots of data.
Lessons learned
We’ve been told time after time that we can’t have our cake and eat it, too. But it turns out that sometimes we CAN!
Consumer Connection
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