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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

CAB Sets Sales Records, Sees Historically High Brand Acceptance Rates

In an otherwise tough time in the beef business, sales and supply records have been a bright spot. The positive numbers mean that quality beef production has not let up, and beef demand is holding. Consumers have proven the value proposition: the good stuff is worth a little more money, for a better eating experience.

Feeding Quality Forum Dates Set Earlier in August

When you’re feeding cattle, it counts to keep track of every calf, pound and dollar. Beyond the event’s educational sessions, networking between segments of the beef supply chain is invaluable—from feeders and cow-calf operators to allied industry and university researchers.

Gardiners Highlight Service, Strength at Foodservice Leaders Summit

Mark Gardiner and his son, Cole, of Gardiner Angus Ranch offered a boots-on-the-ground perspective for CAB specialists attending the annual event, designed to deliver resources that help train foodservice teams and serve consumers at a higher level.

Making Sense of Supply, Pricing and Navigating the Market

Amid anticipated shifts in cattle supply and evolving market dynamics, CAB remains well-positioned to navigate the beef sales road ahead. Clint Walenciak addressed how producer profitability, strategic specification adjustments, and resilient demand will help stabilize the brand’s beef supply chain through herd size and pricing shifts in 2025 and beyond.

Every Issue Has Its Moment

Progress happens when people are at the table, engaged and committed to action. With a vested interest in the industry’s future, CAB is leaning in on conversations surrounding evolutions in meat science.

Colvin Scholarships for Food and Agriculture Students

Investing in the future of the beef industry, Certified Angus Beef will award $100,000 to college students passionate about food and agriculture from the Colvin Scholarship Fund. Applications are across three categories and open through April 14.

Latest Headlines

Fueling your cows

Your powerhouse cow can’t grow a calf of the same caliber without the grass to match. That’s why forage management needs to adapt quickly to uncontrollable changes like drought. Record keeping and monitoring are key.

Don’t wince

We all know cattle have a super power: they turn forages and grain into edible protein. What do those with the buying power know of that story? Two speakers at the 2020 Cattle Industry Convention put data to both the science and economic incentive of our beef sustainability discussions.

Beef up the dinner table

Cattlemen respond to consumer demands, even as they evolve from the call for premium quality to transparent production practices. We know that, thanks to ongoing work from NCBA. Overall, beef is doing well and will continue while half of consumers rank it as a top source of protein.

The Porsche of beef

Superior products require superior attention to detail. Robbi Pritchard shares ways cattlemen can continue to fine-tune their cowherd to meet these demands.

Rising to the occasion

We know what keeps an animal healthy, but do we know what they want? Lily Edwards-Callaway, of Colorado State University, shared animal welfare research during Cattlemen’s College session at the 2020 Cattle Industry Convention that she tag-teamed with NCBA’s Shawn Darcy.

Beef AI can pay

Lack of facilities, labor, confidence and convenience—these are reasons that less than 10% of all beef cattle producers use artificial insemination. This article covers a presentation by John Hall, Idaho Extension beef cattle specialist, who weighs the challenges with the advantages.

CAB Insider

Progress, Not Complacency

Beef demand has been exceptional because of dramatic increases in consumer satisfaction for a few decades. Since taste ranks at the top of the list when it comes to what drives consumers to choose beef, we know where our figurative “bread is buttered.”

Select carcass value pressure

Producers merchandizing their spring calf crop the second week of October were likely relatively pleased with the outcome, while those marketing in the subsequent week were handed a difficult dose of reality. Volatility is alive and well. The fact that premiums exist and opportunities to charge more for higher quality are the drivers of the system.

Closing the books on a rollercoaster year

Supplies of market-ready cattle are simply not as burdensome as they were just weeks ago. As a matter of fact, feedyard showlists from north to south across the major feeding states are smaller this week than a year ago.

Success Stories

Faith, family and feed

Faith, family and feed

In December 2007, at 28 and 30 years of age, “the Tiffany boys” to the locals around Herington, Kan., became some of the youngest feedlot owners in the industry.

Keeping it simple

Keeping it simple

For more than 40 years, Bob and Becky Avery have run their Olsburg, Kan., ranch with the goal of keeping it simple.

Connections

Connections

I’ve known the Rezacs for a long time, even before moving out to this Vermillion Valley south of Onaga, Kan., in 1980.

Consumer Connection

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