More in common than just location
CAB has a close connection with Kansas State University. Our Supply Development office shares a zip code with the university. If you’re in Manhattan and you happen to pull up to the limestone estate that was the first president of K-State’s home, you’ll find our office in the former stable.
Of course we’ve had many a summer intern and student worker who claim Wildcat allegiance, and that’s not counting our full-time employees (Steve, Gary, Larry—just to name a few). That’s not to say a Jackrabbit or Ram or Sooner won’t get hired, but purple would be a popular color among the staff on our team.
That said, I’m talking about K-State for a completely different reason today. We have a group of K-State students we’ve been proud to get to know over the years and we thought you might like to get acquainted, too.
When a local retailer started carrying the Certified Angus Beef® brand, we called on this group to help hand out samples to grocery shoppers. When 400 Angus breeders from across the U.S. descended on Fink Beef Genetics, located just north of Manhattan, for the National Angus Conference and Tour we called on these gals to help serve the masses. (And I heard some folks say they must have set a new record for getting that many people fed in a matter of minutes.)
Who are they? The 70+ member-strong K-State Collegiate Cattlewomen. Nationally, there are chapters all over the map, from Florida to Pennsylvania to North Dakota. But we’re shining our spotlight on this particular chapter because they’re always eager to help us out when we need a few hands.
Stay tuned. We’ve dubbed the next few weeks as “Wildcat Wednesdays” as you get to know more — via their guest blog posts — about this group and what they do on behalf of beef producers everywhere.
We’re happy to have them alongside us on Team Beef!
May your bottom line be filled with black ink,
Miranda
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Eye on the Target
Regardless of a producer’s goal, each genetic decision takes you a step closer or further from achieving it. Targeting the Brand is a tool for cattlemen pursuing quality gains, helping commercial producers know and best leverage the value of their Angus cattle on sale day.
Defining the Margins of Quality
Driven by genetic selection and improved management, carcass quality has advanced significantly, most notably through more marbling. Yet, with nearly two-thirds of Angus-type carcasses falling short of brand standards, understanding why is critical to balance the economic incentives of added weight against CAB® product size and consistency requirements.
Brand Production Beyond Borders
Domestic or international, the objective has remained clear over the years: to access additional CAB® carcasses to support growing domestic and international demand, without compromising product quality and consistency, brand integrity, and value to Association members.