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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Playing to win: Grid marketing opens door to premiums
Producers can target cow herd genetics toward the factors driving value in the supply chain. Backfat and marbling have differing value implications at the packing plant and can be selected in different directions in the herd. Understanding grid marketing opens more opportunity for big wins.
CAB launches #RestaurantChallenge
Data from the National Restaurant Association shows 1 in 6 restaurants have already closed and the next few months are critical for those continuing to operate. To inspire and build support for this key pillar of the high-quality beef market, the brand launched #RestaurantChallenge.
Select beef: Who wants it?
“No man’s land.” Select seems to find itself there more these days. This article shares some examples of declining demand for the lower quality grade, and what that communicates to cattlemen.
Your cattle, data and the grid
Many cattlemen have an idea of how grid marketing works, but might still have some questions as they’re digging through carcass data. Paul Dykstra will present a free webinar, “Understanding grid marketing and carcass data,” on January 21, 2021 at 1:30 p.m. CST.
“A Rare Breed: Legacies of Excellence” launches this week
Follow along as these short video features detail registered breeders, commercial cattlemen and cattle feeders from Oregon to Texas. Get a glimpse of their family life and their cattle philosophy, and get ideas for your own operation.
Nominate quality cattlemen for 2021 CAB awards by Jan. 17
Cattlemen aren’t in it for accolades, but you know who they are and we need your help on their behalf. Their passion, drive and ability to create more top-quality beef lifts all of us and merits wider notice. Nominations are open until Jan. 17 for the Certified Angus Beef ® brand supply development awards.
CAB Insider
Certified Angus Beef Premiums Record High in 2021
In our 2019 report, the aggregate packer CAB premium total came in at $92 million. The 2021 total has seen that total nearly double in only two years, resulting in $182 million in CAB premiums.
Carcass Quality Ramping Up
Certified Angus Beef carcasses surged during the second week of February posting the largest supply for that timeframe. All the important factors aligned to generate the rapid uptick in qualifying carcasses. Beginning with the fed cattle slaughter, that week featured 8.3% more harvested steers and heifers than the same week in 2021, when the previous record was posted.
Behind the Brand
Dr. Phil named to 40 Under 40
But a call from Vance Publishing’s Agribusiness Group to notify Phil he’d been named one of the company’s 40 Under 40 was enough to slow him down
“Join Our Table” in action
Cattlemen and chefs have a unique connection that comes from a shared passion for the best – that’s the concept behind the Certified Angus Beef ® brand’s “Join Our Table” campaign.
Success in the Flesh
Recently a group of 22 high schoolers visited the plant, and walked out with a brighter perspective of the industry they already love.
Success Stories
Quality down the tracks
In an industry that sometimes resists change, the Collins men embrace it, like, for instance, when they decided to transition from complete phenotypic to a combination of genetic and phenotypic selection.
In the neighborhood
Meet Ryan Schneider. A third-generation Cozad, Neb., cattleman and in essence my neighbor (just a few sections away anyway).
True grit with a grin
This summer I met Richard Tokach on his Angus ranch near St. Anthony, N.D. I shook his hand and I knew he had it.
Consumer Connection
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