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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Where premiums are earned
As quality continues to trend up and more cattle qualify for the brand, the CAB/Choice spread may gain ground on the old Choice/Select metric as an industry standard. Along the way, the brand will keep working with all partners from pasture to plate, adding value to every cut and premiums for Angus cattlemen.
Buy better
The subject of herd improvement is more nuanced than, “Buy better bulls.” Yet, that’s a pretty foundational place start. This Black Ink column explores the idea of buying better.
Adding up pennies
You get paid by the pound for your cattle, but the total figures in much more than weight. Join the Certified Angus Beef ® (CAB®) brand on March 11 to find out why a premium carcass is worth more, and how those signals get back to you.
Playing to win: Grid marketing opens door to premiums
Producers can target cow herd genetics toward the factors driving value in the supply chain. Backfat and marbling have differing value implications at the packing plant and can be selected in different directions in the herd. Understanding grid marketing opens more opportunity for big wins.
CAB launches #RestaurantChallenge
Data from the National Restaurant Association shows 1 in 6 restaurants have already closed and the next few months are critical for those continuing to operate. To inspire and build support for this key pillar of the high-quality beef market, the brand launched #RestaurantChallenge.
Select beef: Who wants it?
“No man’s land.” Select seems to find itself there more these days. This article shares some examples of declining demand for the lower quality grade, and what that communicates to cattlemen.
CAB Insider
Will the Prime Market Heat Up
Prime trends continue to chart new territory for the most premium quality grade and current conditions show reason for incentive. A potential directional shift up and to the right on the premium chart is not out of the question.
Weights and Grade Trends
The redundancy of higher corn prices in the market discussion is bound to grow old, but it’s an important feature of the fed cattle trade now and will be moving forward. Cattle feeders have been more willing to sell finished cattle in recent weeks since corn prices have elevated the ration cost and feed conversion efficiency decreases at the end of the feeding period.
Behind the Brand
Selling the best bulls? Serve the best beef
Some registered producers take advantage of the Certified Angus Beef ® brand “Licensee for a Day” program.
It’s all about the marbling, until it isn’t
Although we focus on marbling quite a lot, it’s only one of 10 Certified Angus Beef ® (CAB®) brand carcass specifications.
Quality and safety first
The Certified Angus Beef® brand goes beyond fresh beef to add value to high quality Angus cattle. Since its launch in 1978, demand for premium and further-processed items, like deli meats and frankfurters, has brought more value for producers and choices for consumers.
Success Stories
Following the calves: A success story in the making
It’s become a running joke in the Evert family that ranches near Brady, Neb.: The first year Virginia was at the clipboard during preg-checking time, mysteriously all the wild cows came up “open.”
Following the Calves: 86% CAB and Prime: “still OK”
In October, the last of last year’s 150 calves finished at Cattleman’s Choice Feedyard, near Gage, Okla., went to harvest at National Beef.
Following the Calves: Everything Evert
Brandon and Virginia Evert, and their neighbors, cousins and seemingly best friends Kirk and Rachael Evert ranch together, raise kids together and generally “do life” together.
Consumer Connection
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