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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

Protecting Brand Integrity

Protecting the brand’s integrity has been a core pillar since 1978. Integrity is so foundational that the brand was built around the premise: with integrity, nothing else matters, and without it, nothing else matters.

Promising Quality in Angus

Before Certified Angus Beef, consumers didn’t know what “Angus” meant. Angus meant little, except to its breeders. A strict adherence to quality through its 10 carcass specifications continues to serve as the foundation for maintaining the breed’s premium beef position in the marketplace and drives demand for registered Angus genetics.

Apply by April 1 for Colvin Scholarship

The production agriculture, undergraduate and graduate scholarship categories each have tailored requirements. In 2025, the Colvin Scholarship Fund supported 27 students with awards ranging from $2,000 to $7,500.

Latest Headlines

Feeding Quality Forum Registration Open

As cattlemen continue to experience black swan events and rising input costs, so does their need for information on the latest production trends that pay. The 17th annual Feeding Quality Forum brings together people, insights and solutions to generate greater revenue for cattle feeders and cow-calf producers.

A Focus on Soil Health Boosts Bottom Line

Grassland management is key to proving the net carbon footprint of the beef industry in the ongoing conversation of sustainability. As consumer demands evolve, attributes supporting beef’s responsible use of resources shift to the forefront. Sure, taste is still king, but premium brands like the Certified Angus Beef ® brand must adapt to stay relevant to the consumer.

Missing the Mark Leaves Money on the Table

Certified Angus Beef regularly collects data on millions of fed cattle to discover how cattlemen can capture more value for high-quality carcasses beginning on the ranch. When black-hided cattle don’t earn the CAB stamp, it’s most often for missing the mark in marbling, HCW, REA and backfat.

CAB Insider

Beef Month Anticipation: Cattle and Beef Values

MARKET UPDATE Fed cattle prices moderated slightly in last week’s trade with a $2/cwt. decline to...

Quality Holds Up Under Lighter Carcass Weights

Feed cattle carcass weights have tracked a decidedly lower course this winter with the steer/heifer mix 18 lb. lighter since January 1. Winter weather has left a lasting mark on feedyard performance this season as feed efficiency has slipped away and industry production pounds followed lower.

Cattle Contract Library Pilot Kicks Off

While there are several styles of contracts represented in the library perhaps the take-home message is that there are fewer mysteries within the library than one may have thought. Carcass outcomes are widely emphasized in the contract mix and quality is the largest driver of premiums and discounts.

Behind the Brand

News Release: CAB opts for USDA grading modernization

News Release: CAB opts for USDA grading modernization

CAB Opts for USDA grading modernization   by Steve Suther It’s no big deal, literally, but grading rules that applied needless discounts to a tiny fraction of carcasses are no more for most beef. As of Monday, Dec. 18, all graded beef in the U.S. can be evaluated for...

News Release: Brand the barn

News Release: Brand the barn

To commemorate 40 years, the world’s largest and most successful brand of beef will paint that logo, the most valuable thing it owns, on 40 barns across the United States.

Success Stories

Answers out the window

Answers out the window

I expected a typical interview. If I’m being honest, maybe even a rushed one. I’d called Jordan Willis on the fly just a week earlier, asked him if I could snag an early morning on his Wyoming ranch.

Words two live by

Words two live by

“That was probably it,” my gut tells me as I drive past a charming farm house lining a dirt road on the outskirts of Spearman, Texas. I dial the first 8-0-6 number in my recent call list, not sure which brother will be on the other end of the line.

Consumer Connection

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