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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Putting Premiums in the Cattleman’s Pocket
While the competition is growing, the brand’s team of 150 diligently works to differentiate CAB from the rest of the pack. Consumers can feel confident purchasing the Certified Angus Beef ® brand, a high-quality product that is the result of Angus farmers’ and ranchers’ commitment to quality.
Taste Drives Demand and Profit
Quality starts long before feedyard rations reach the bunk, and it weighs heavily on the bottom line. Brian Bertelsen, vice president of field operations for U.S. Premium Beef, discussed marbling’s impact on grid marketing at CAB’s annual Feeding Quality Forum.
Certified Angus Beef Awards $70,000 in Colvin Scholarship Funds
Over the last 22 years, Certified Angus Beef has awarded $418,500 in scholarships through the Colvin Scholarship Fund. While that number has had a positive influence on many students, this year held a few extra special moments for the fund: the addition of a third category to support more education paths; a record-breaking dollar amount awarded; and the highest donation support ever from partners at the 2022 Annual Conference.
Certified Angus Beef Welcomes New Director of Producer Communications
Genetics and management are at the forefront of targeting the Certified Angus Beef ® brand but communicating beef value propositions to cattlemen guides informed business decisions. To bring the most relevant production and economic information to cattlemen, CAB hired fifth-generation rancher Lindsay Graber Runft as director of producer communications.
Cattlemen Remain Committed to Quality
With ranchers continuing to produce high-quality beef at notable marks and consumer demand staying strong, Certified Angus Beef closed its books on the second-highest sales year of record. The brand’s success is a reflection of an entire community pointed toward providing premium beef, starting with steady supply.
Jumping In
In a fast paced and dynamic communications space, Certified Angus Beef seeks three students aspiring for opportunities beyond the classroom and through the beef supply chain. Three internship positions are available for college students majoring in agricultural communications, public relations, journalism, marketing or related areas.
CAB Insider
Competition Increases for Shrinking Pool of Cull Cows
Total carcass cutout prices have tended to increase during August in most recent years, but round cuts are holding the stronger price spike this season longer into September due to the substitution effect noted in this update.
Short Supplies, Higher Beef Prices
In the waning days ahead of Labor Day spot market beef prices are posting positive numbers, boosting a bit of optimism into the total beef complex. Historically, the uptrend will subside following the holiday, and wholesale prices will seek an early fall low mid-October.
Behind the Brand
Trading Places
Tagging by Dawn, Dishes by Dusk South Carolina rancher and chef trade places 7 Trading places It’s a near 3-hour drive from big-city Charleston to Ridge Spring, S.C. With every mile, people become fewer and cattle take their place. It’s a new commute for Jeremiah...
CAB at 40: The beef community’s brand
CAB at 40: The Beef Community’s Brand by Laura Conaway October 2018 The Certified Angus Beef ® (CAB®) brand turned 40 this year, tapping into an increased well of available and qualified cattle, up 25% in two years. With annual global sales reaching beyond 1.2...
News Release: California rancher chairs CAB Board
When California rancher and Certified Angus Beef LLC (CAB) Board chairman David Dal Porto steps into a meeting room, he carries experience, a broad perspective on beef and pride in his own Angus herd.
Success Stories
A heritage of quality
The first thing we talked about was how dry the winter had been. It was mid-April and the Kansas prairie didn’t look a day after January.
Tall tales and high standards
I’ve always been a big fan of good stories – tales of great adventure and overcoming adversity. The type of stories with characters who throw out the rulebook and make one of their own. Minnie Lou and daughter Mary Lou Bradley, along with Mary Lou’s husband James Henderson are those type of people.
Time and data will tell
“We want to be able to capture the true value of the genetics we’ve invested in,” Billy says. “And to do that, we need to hang them on the rail and see what they’re worth.”
Consumer Connection
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