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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Putting Premiums in the Cattleman’s Pocket
While the competition is growing, the brand’s team of 150 diligently works to differentiate CAB from the rest of the pack. Consumers can feel confident purchasing the Certified Angus Beef ® brand, a high-quality product that is the result of Angus farmers’ and ranchers’ commitment to quality.
Taste Drives Demand and Profit
Quality starts long before feedyard rations reach the bunk, and it weighs heavily on the bottom line. Brian Bertelsen, vice president of field operations for U.S. Premium Beef, discussed marbling’s impact on grid marketing at CAB’s annual Feeding Quality Forum.
Certified Angus Beef Awards $70,000 in Colvin Scholarship Funds
Over the last 22 years, Certified Angus Beef has awarded $418,500 in scholarships through the Colvin Scholarship Fund. While that number has had a positive influence on many students, this year held a few extra special moments for the fund: the addition of a third category to support more education paths; a record-breaking dollar amount awarded; and the highest donation support ever from partners at the 2022 Annual Conference.
Certified Angus Beef Welcomes New Director of Producer Communications
Genetics and management are at the forefront of targeting the Certified Angus Beef ® brand but communicating beef value propositions to cattlemen guides informed business decisions. To bring the most relevant production and economic information to cattlemen, CAB hired fifth-generation rancher Lindsay Graber Runft as director of producer communications.
Cattlemen Remain Committed to Quality
With ranchers continuing to produce high-quality beef at notable marks and consumer demand staying strong, Certified Angus Beef closed its books on the second-highest sales year of record. The brand’s success is a reflection of an entire community pointed toward providing premium beef, starting with steady supply.
Jumping In
In a fast paced and dynamic communications space, Certified Angus Beef seeks three students aspiring for opportunities beyond the classroom and through the beef supply chain. Three internship positions are available for college students majoring in agricultural communications, public relations, journalism, marketing or related areas.
CAB Insider
Competition Increases for Shrinking Pool of Cull Cows
Total carcass cutout prices have tended to increase during August in most recent years, but round cuts are holding the stronger price spike this season longer into September due to the substitution effect noted in this update.
Short Supplies, Higher Beef Prices
In the waning days ahead of Labor Day spot market beef prices are posting positive numbers, boosting a bit of optimism into the total beef complex. Historically, the uptrend will subside following the holiday, and wholesale prices will seek an early fall low mid-October.
Behind the Brand
A pen of Primes
Their success with quality Angus cattle disguises the fact that the Boyer brothers are first-generation farmers. Originally from Detriot, the brothers moved to a farm in Missouri 46 years ago with no prior knowledge of raising cattle. Today, their best pen of finished steers marked 100% Certified Angus Beef with all but one Prime.
VanStavern’s legacy as helper
Bobby VanStavern was a mover and shaker for the CAB® brand. His love for quality Angus beef and people is evident in his many outstanding accomplishments. He leaves a lasting legacy with the brand and everyone he worked with.
Angus producers, brand protectors
Angus producers help identify CAB product in retail stores and restaurants, ensuring the brand is correctly represented. With 19 trademarks in nearly 100 countries, monitoring every use of the brand is a difficult task. Producers across the country help ease that responsibility by sending concerns to the CAB team.
Success Stories
Entrepreneurial Genes and Cowboy Dreams – Gerald Timmerman Earns Honors
Each week, Nebraska cattleman Gerald Timmerman would flip open Sunday’s thick Omaha World Herald. After morning chores, he’d scan the want ads, taking note of which ones might fit his skill set, just in case. “It was amazing back then, there was quite a few jobs I’d fill in, and I haven’t looked lately, but I think it would be pretty narrow what I’d be qualified for today,” says Timmerman with a chuckle.
Raising the right kind right
Raising the right kind right CAB award-winning 2 Bar Angus is about cattle, kids and quality 7 It was the perfect sale day, full of energy and buyer enthusiasm. The bulls were selling hot. The only problem Steve Knoll could see? His genetics weren’t up for bid....
Pride & Precision
Pride & Precision Arkansas cousins use technology to drive Angus success 7 A hardware salesman and a hand surgeon walk into a pasture… For Phillip Smith and Dr. David Taylor, there’s no need for a punch line. What might sound like the start of a tall tale is...
Consumer Connection
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