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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Putting Premiums in the Cattleman’s Pocket
While the competition is growing, the brand’s team of 150 diligently works to differentiate CAB from the rest of the pack. Consumers can feel confident purchasing the Certified Angus Beef ® brand, a high-quality product that is the result of Angus farmers’ and ranchers’ commitment to quality.
Taste Drives Demand and Profit
Quality starts long before feedyard rations reach the bunk, and it weighs heavily on the bottom line. Brian Bertelsen, vice president of field operations for U.S. Premium Beef, discussed marbling’s impact on grid marketing at CAB’s annual Feeding Quality Forum.
Certified Angus Beef Awards $70,000 in Colvin Scholarship Funds
Over the last 22 years, Certified Angus Beef has awarded $418,500 in scholarships through the Colvin Scholarship Fund. While that number has had a positive influence on many students, this year held a few extra special moments for the fund: the addition of a third category to support more education paths; a record-breaking dollar amount awarded; and the highest donation support ever from partners at the 2022 Annual Conference.
Certified Angus Beef Welcomes New Director of Producer Communications
Genetics and management are at the forefront of targeting the Certified Angus Beef ® brand but communicating beef value propositions to cattlemen guides informed business decisions. To bring the most relevant production and economic information to cattlemen, CAB hired fifth-generation rancher Lindsay Graber Runft as director of producer communications.
Cattlemen Remain Committed to Quality
With ranchers continuing to produce high-quality beef at notable marks and consumer demand staying strong, Certified Angus Beef closed its books on the second-highest sales year of record. The brand’s success is a reflection of an entire community pointed toward providing premium beef, starting with steady supply.
Jumping In
In a fast paced and dynamic communications space, Certified Angus Beef seeks three students aspiring for opportunities beyond the classroom and through the beef supply chain. Three internship positions are available for college students majoring in agricultural communications, public relations, journalism, marketing or related areas.
CAB Insider
Christmas Plans in August
Early August in the beef market generally sees lackluster fed cattle prices and the final throes of the summer slump in boxed beef values. However, in the modern retail grocery business, it’s high time that end users make their plans for fourth-quarter holiday beef features.
CAB Supplies Hold Up Despite Smaller Slaughter
With fed cattle carcass weights now set to steadily increase into at least October, carcass quality grades typically decline beginning in early August. Lighter placements and continued smaller slaughter totals will keep product supplies in check. Labor Day demand is just weeks away and with that uptick, the quality-based price spreads are likely to perform quite well.
Behind the Brand
Angus producers, brand protectors
Angus producers help identify CAB product in retail stores and restaurants, ensuring the brand is correctly represented. With 19 trademarks in nearly 100 countries, monitoring every use of the brand is a difficult task. Producers across the country help ease that responsibility by sending concerns to the CAB team.
Putting the best to the test
With one twist, a burner flicks on. With one cut of marbled meat, flavor agrees to allow no compromise. And with one Certified Angus Beef ® (CAB®) brand Test Kitchen, original beef dishes show their potential to become new family favorites.
The man behind the brand
The year was 1976 when USDA had just lowered its standards for the Choice quality grade. The industry that lobbied for the change was quickly moving toward a lean, commodity product. Angus cattle sold at a discount and registration numbers were in steep decline. One Angus breeder in Ohio had an idea to turn things around: create a high-quality, specification-based brand.
Success Stories
Entrepreneurial Genes and Cowboy Dreams – Gerald Timmerman Earns Honors
Each week, Nebraska cattleman Gerald Timmerman would flip open Sunday’s thick Omaha World Herald. After morning chores, he’d scan the want ads, taking note of which ones might fit his skill set, just in case. “It was amazing back then, there was quite a few jobs I’d fill in, and I haven’t looked lately, but I think it would be pretty narrow what I’d be qualified for today,” says Timmerman with a chuckle.
Raising the right kind right
Raising the right kind right CAB award-winning 2 Bar Angus is about cattle, kids and quality 7 It was the perfect sale day, full of energy and buyer enthusiasm. The bulls were selling hot. The only problem Steve Knoll could see? His genetics weren’t up for bid....
Pride & Precision
Pride & Precision Arkansas cousins use technology to drive Angus success 7 A hardware salesman and a hand surgeon walk into a pasture… For Phillip Smith and Dr. David Taylor, there’s no need for a punch line. What might sound like the start of a tall tale is...
Consumer Connection
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